Category Archive : Business

6 Alternatives to VC Funding that Every Entrepreneur Should Know

Venture capital has become famous due to the news and television. Most startup founders assume that VC funding is perfect for them. However, it is actually not a good fit for many small companies.

If you are taking VC money, then you need to give up a large chunk of your startup. You need an amazing growth rate for meeting the VC expectations. Your investors will always ask questions from you. If you are a women entrepreneur, then you should consider other funding options first. 

1. Bootstrapping 

In this, you are going to fund your company with your own resources. It is not glamorous like VC funding. However, it is best for new startups. If you are self-funding your startup, then you will limit your startup growth. 

But, bootstrapping will ensure that you have flexibility. You can run your business without any questions. In simple words, you are betting money on yourself. You can look for better investment options in the future. Bootstrapping will help you in negotiating better results in the future. 

2. Family and friends 

Outside investment mainly starts with family and friends. Only your family and friends can invest money in a business that is still not making any money. Your family and friends have full faith in you. 

However, there are some limitations. Not everyone has friends that can give you a five-figure check. Also, your friends are going to take a big risk by investing in your money. This can lead to an awkward Thanksgiving.

3. Debt

Small business owners can take loans from banks. Most founders don’t like taking a loan from banks. If you are taking a traditional loan, then you need revenue, credit rating, and collateral. Founders can also take a personal loan from the bank. You should be ready to take the risks associated with the loan. 

4. Angel Investors 

Angel investors invest their own money in different startups. They have the freedom to pick any startup they want. Thus, they can fund any startup that they want. If an angel investor feels passionate about your startup, then they can write a big check for your startup. 

You should invest your time in creating a relationship with your angel investor. It is important to develop relationships with investors that can add value to your startup. For example, make good relationships with investors that can provide you advice, resources, and connections. 

5. Non-dilutive funding 

The most famous example of non-dilutive funding is government grants. It is not like debt or equity funding. You don’t need to worry about giving a big chunk of your business. Also, you don’t need to worry about paying it back. Most governments are helping their small businesses during the coronavirus crisis.

Non-dilutive funding comes with its own set of challenges. Grant-writing is a very time-consuming process. You need to first find a grant program that is perfect for your business. If your startup is qualified for a government grant, then you should definitely take it.

6. Strategic Partnerships 

This type of partnership is formed when a business partners with a small business that complements its strategy, product, or service. They will provide you funding, resources, and support in return. 

This type of funding is still underrated. This investment won’t depend on huge ROI. Most startups can enjoy the benefits of a strategic partnership. It is better when compared to traditional venture capital. Most women entrepreneurs find it easy to raise funds from strategic partnerships. Your partner will also provide you with support and exposure. Thus, they will help you in growing your business. It is one of the best funding options available for startups.

5 Mistakes Entrepreneurs Can Avoid

Entrepreneurship is known for both risks and rewards. You don’t need to worry about your traditional work boundaries. No one is going to tell you when to work and how to work. Thus, there are millions of advantages of entrepreneurship. 

But, there are also many risks associated with entrepreneurship. Most times entrepreneurs will think that they are always doing the right thing. In this article, we are going to talk about the 5 common Entrepreneurial mistakes that you should avoid.

1. Don’t chase the wrong success 

Many people associate success with certain material items. They think that they will be successful after earning some amount of life. These people are mostly chasing a certain lifestyle. They will think that they can buy their way to happiness and success. After doing all the hard work they will realize that they never wanted the thing that they were pursuing.

There is a simple trick to conquer this trap. All you need to do is think about what success actually means in your world. After that, you need to write it down. This will ensure that you will know about your aim.

2. Poor communication 

Many founders assume that they are communicating properly with their mentors, contractors, and employees. However, most entrepreneurs don’t actually communicate with their employees. You need to ensure that you are always using the right words when you are talking to your staff. 

You should always use facts while speaking to your staff. Make sure that your employees have taken a personality test. This will ensure that you know about their personality. Some employees will need more detail when compared to other employees. Thus, you should know how to communicate with your employees.

3. Servant Leadership

Most founders still don’t know the meaning of Servant Leadership. It simply means that you are not allowing other people to walk over you. You don’t need to create an environment that is dependent on you. It means that you are trying to do best for your staff. This might actually include firing your employees. You should always hold your employees to a high standard.

4. Customers can be wrong sometimes 

Most business leaders think that all of their customers are right. If you are thinking about this while operating your business, then it will only lead to confusion. You might lose the majority of customers due to this. 

It is important to always honor your customers. But, this doesn’t mean that your customers are always right. You need to treat your customers with respect and honor. However, sometimes your customers are going to be wrong. Make sure that you know about your target audience and always try to serve that audience.

5. Chasing money 

You might think that freedom and money are synonymous. However, this thinking can actually lead you down to the wrong path. You will have an unlived life if you are only chasing money. It is important to ensure that you are only chasing the right things in life. Money is going to be a byproduct of your business. However, you should never make it the main focus.

Your long term goal should be freedom. If you are focusing on short-term monetary gains, then you will only chase money. It is important to focus on the growth and strength of your company. If your business is strong, then you will automatically earn money. 

Conclusion

These are the common pitfalls that you will face during your entrepreneurial journey. This article will help you in avoiding these mistakes. You might need to reevaluate your strategy. However, these changes will help you in the long run.

How to Create a Lifestyle Brand

There are millions of sales-focused businesses operating in the market. The main aim of these businesses is to sell stuff and make money. However, many entrepreneurs want more from their brand. They want to impact their customers and the world. This is the main difference between a lifestyle brand and a normal brand. 

A lifestyle brand is offering a successful way of living to their customers. This brand must have its own soul. You need to give core principles to your brand. After that, you need to build its features and give it a voice. You also need to help it in speaking. If you are providing the right guidance, then your lifestyle brand will automatically have a unique style. In this article, we are going to share some tips that will help you in creating your own lifestyle brand.

1. Give your brand a face 

You need to first identify a market for your business. Make sure that you know about the market needs. Write down how your target audience feels and what they prefer. You need to understand the lifestyle of your target audience. This will help you in becoming a part of their local culture. 

You need to find your brand’s vision. What will your brand achieve for the community? What will be the core principles of your brand? 

It is important to define these values and principles. These values will provide a backbone to your lifestyle brand. It will help you in amplifying your message. 

Identify the colors that can represent your brand. You should use these colors for designing your logo. Work on a plan that will help you in targeting your audience. Your company logo should connect with your target audience.

2. Give your brand a voice 

The principles and personality of your brand are going to decide how it will speak. It will decide if your brand will be playful, bold, intelligent, or compassionate. These features will help you in defining the messaging channels that you can use. You can use static, social media, print, video, and dynamic channels for communicating with your target audience. 

Your headlines, words, copy, and text must have energy. The words you choose will affect your brand. We are always thinking about our words and tone when we are communicating with your friends and family. Apply the same principles when you are dealing with your lifestyle brand. 

3. Choose your brand activities 

You need to find out your brand activities. Also, these activities should align with your style and mission. Choose actions that will help you in improving your relationship with your target audience.

You need to find channels that will support the personality of your business. These channels will help you in connecting with your targeted audience. 

4. Pick your friends wisely 

A simple association can also damage your brand image. However, you can also create a good brand by working with good companies. Thus, you should look for good brand partners. The best way to solve this problem is by defining your brand’s mission. This will help you in navigating through the thousands of options available. You can find the best brand partner. 

The most important key to a lifestyle brand is quality relationships. Your brand will be judged by your partners. Check the companies that are working in your target market. You need to check if they are good for your brand. These partnerships can help you in growing your brand.

Conclusion

These are some tips that will help you in creating a lifestyle brand. A lifestyle brand is not limited to selling products only. It has a voice and personality. You can impact your customer’s life by creating a lifestyle brand. Make sure that you are true to your customers.

5 Myths vs Reality of Entrepreneurship That you Should Know Before Starting Your Business

The number of entrepreneurs is increasing in the world. More people are trying to convert their dreams into realities. However, there are many presumptions that are associated with entrepreneurship. Many young aspirants never start their entrepreneurship journey due to these myths. There are currently more than 590 million entrepreneurs in the world. However, only half of them have managed to defy all odds. Most people fail because they are trying to follow the standards. This can limit their innovation. In this article, we are going to talk about some myths that you will face during your entrepreneurial journey.

1. You can do whatever you want

Many young entrepreneurs think that they can do whatever they want. However, this is not true. You are going to be a slave to your business for many years. If you want your business to be successful, then you need to sacrifice a lot of things. The outside world still doesn’t acknowledge the sacrifices that entrepreneurs make. It is not easy to create a big brand. The outside world is only attracted by the glamour. They don’t understand the brutal life that entrepreneurs live to become successful. 

2. Entrepreneurs life is always exciting 

Many people think that entrepreneurs are always living an exciting life. However, not every entrepreneur is sitting in a luxury yacht. Every entrepreneur needs to perform thousands of little tasks. They need to manage their employees, customers, and business. This can be a very tiring task for them. Hence you need passion and perseverance if you want to succeed. You need these things if you want to face all the challenges of entrepreneurship. Get ready to get your hands dirty as you need to do many tasks in your business.

3. Entrepreneurs are born

This is another myth that is associated with entrepreneurs. People don’t start their entrepreneurship journey because they think that they are not gifted. Thus, they miss a big chance. Talent, intelligence, and even family blood can’t guarantee you success. Entrepreneurs are always self-made. You need courage and willpower if you want to become successful in this word. The greatest entrepreneurs always come from very average set-ups. They don’t get any fortune from their family. In simple words, there is no substitute for hard work. 

4. One good idea is enough 

Many people think that they become successful entrepreneurs just because they have a good idea. Ideas and strategies are not the most important thing. It is all about the execution and the product that you are delivering to your clients. Execution is always going to be the biggest challenge for entrepreneurs. You need to find the right people for your team. They are going to play an important part in your success. Also, you need to remove the wrong people from your team. All these little things are going to differentiate between successful and mediocre businesses.

5. It is all about the service and product 

You can’t win the market just by a good product. It is important to ensure that your clients are actually willing to pay for your services and products. You need to add value to their lives. Many young entrepreneurs get excited just because they have a good idea. However, this is not going to help you. You need to create products that your client wants. It is important to regularly communicate with your potential customers. This will help you in improving your product and services. If you are providing a product that customer wants, then you will automatically make a profit.  

6 Habits That You can Learn From Highly Effective Entrepreneurs

Effectiveness will help you in producing the results that you desire. The most successful entrepreneurs are also the most effective people. They know how to work smarter and how to eliminate wasted time. You can’t become successful if you are lazy. Also, effectiveness can be only achieved by routine and discipline. You can’t achieve it just because you are talented. Successful entrepreneurs try to be organized and detailed. They know how to execute their plans. In this article, we are going to talk about 6 Habits that you can learn from highly effective entrepreneurs. 

1. Visionary 

Most entrepreneurs will spend a lot of their time thinking and visioning. You can become innovative by following a strict routine. The most powerful asset for an entrepreneur is imagination. It will help you in dreaming about new things. You can convert these dreams into reality by acting on them. Successful entrepreneurs don’t limit their creativity and success. They try to have a positive impact on other lives. 

2. Early Risers

Most successful entrepreneurs are early risers. They start their day by visualizing their dreams first. Some entrepreneurs also start their day from physical activity. They use this method for waking themselves up. You can get your blood pumping by doing physical activity. This will ensure that your mind is active and alert. You will get extra time to collect your thoughts and create a schedule. This will help you in organizing your day.

3. Sleep

If you want to be effective, then you should understand the importance of sleep. The more you will sleep the sharper you will become. Sleep will help you in decreasing your stress levels. However, lack of sleep can have a negative impact on your body. It will increase your stress levels which will disturb your entire sleep cycle. You need to manage your poor sleeping patterns for improving your affectivity. 

4. Flexible 

Successful entrepreneurs are also flexible. They can change their routine according to the circumstances. You should be flexible as it will increase the chances of success. It will also help you in enhancing your own growth. You should follow a simple routine as it will ensure that you can easily change it. Effective entrepreneurs are more productive because they only need the essentials. They can do their work from even a simple office.

5. Curious 

Boredom can kill the success of entrepreneurs. Thus, entrepreneurs should make sure that they are never getting bored. They will always spend their time on productivity things. Effective entrepreneurs are curious about everything. This will ensure that they are always asking questions and looking for new ideas. They don’t drain their creative reservoirs because they are always curious about new ideas. Elon Musk is the best example of this thing. If he is curious about a new idea, then he directly starts creating a plan. He has become the most successful entrepreneur just due to his curiosity and hard work. If you are curious, then you will never run out of ideas. 

6. Simplicity

Simplicity will also help you in improving your effectiveness. Most successful entrepreneurs are following simple but practical routines. You can avoid a large workload by creating a simple routine. It is very difficult for entrepreneurs to handle a huge amount of workload. You can only achieve good results if you are not under a lot of stress. Thus, you should set some limits on your schedule. Make sure that you are not working too hard every day. It can affect both your mental and physical health. The only way to become effective is by doing self-care. 

Meet Serial Entrepreneur Jeff Lopes of the Jeff Knows Inc. Podcast Show

The Jeff Knows Inc. is a Entrepreneurial podcast, hosted by Jeff Lopes.  Jeff has over 2 decades experience as a serial entrepreneur.  Building brands like Kimurawear from his home basement to a multi-million dollar global brand that has sold over a quarter million pairs of boxing gloves worldwide.  Jeff’s here to educate, guide and drive you on the process from bringing your ideas and dreams to reality, with the inspiring stories from some of the top business minds.  

Tell us how you got started off: 
 I have always been a hustler, from selling sports cards at a young age, to registering and operating my first business before the age of 17, it has always seemed becoming an entrepreneur was part of my DNA.   My businesses have always been created with as a passion project and that is why I feel, most of my ventures have always succeeded.  Don’t get me wrong, I have had my taste of failure, I take those moments as lessons that fuel me to work even harder.  My passion for branding has allowed me to build brands, that are fueled by what I love doing.  

  Talk to us about your current businesses and stages for each
 I have two main companies I have founded and currently operate.  The first is Kimurawear, which I founded in Jan 2006 as a Boxing and Martial Art Equipment Brand, by creating unique and forward thinking active training and lifestyle products.  The brand grew from a home office start up to now selling in over 1800 gyms across North America and the brand has now sold over a quarter million pairs of boxing gloves.   My second company I have founded and currently operate is True Blue Homes, which is Holding company for Real Estate and has a portfolio of commercial properties and vacation rentals properties.  The vacation rental business is one I am very passionate about. I currently own and operate 4 vacation properties in a four season resort in Blue Mountains and currently working on building a 16 acres resort in Muskoka, which is a gorgeous, popular vacation destination for Canadians.   

What is the most rewarding part for you about what you do?  
Being an entrepreneur has been hands down is the most rewarding thing for me.  The reason is the 3 “F” Bombs – Freedom, Freedom, and Freedom.

1. Freedom to wake up each day and follow your passions by creating and developing things you love.

2. Freedom to spend quality time with your family and loved ones and be able to pick up and make your own schedule.

3. Freedom to make you rich, not stuck at a 9 to 5 job, behind a desk making someone else rich.

What have been some of the biggest lessons about overcoming obstacles and failure that you have learned throughout your business journey?
The two biggest lessons I learned as an entrepreneur are: 1. Always be ready to be the hardest worker in the room, no matter how successful you become the minute you take your foot off the pedal, there is always someone in your rear view mirror trying to pass you.   I learned very early, when you taste a bit of success it’s easy to feel, you have made it.  That feeling changes, quickly when your competitors, start taking a bigger share of the pie in your space.  That feeling forced me to understand, to be on top, and stay on top, you cannot question or fear early morning and late nights and always be the hardest worker in the room, which will motivate your employees to work as hard as they can. 2. Believe in your vision and passion, there will always be doubters and individuals that will question your concepts and goals, you cannot waste energy on those individuals, focus your energy on obtaining your goals you have set.  When I started Kimurawear over 15 years ago, I had plenty of doubters, questioning my new venture, saying it was too small of an industry or too hard of a market to break into.  I find this great pleasure in proving people wrong, and the negativity and questioning, seem to fuel my passion to succeed.  Always understand the individuals that questions and try and stop you from your dreams, are doing that because they are too scared to follow their own dreams and do not want to see other succeed. 

Tell us about any new or upcoming projects you are working on

 I have been doing business consulting, for the past three years, not as a business, but more of passion, giving back to young entrepreneurs and passing on my knowledge I have obtained over the last 24 years.  Recently I turned that passion in to a fun project, The Jeff Knows Inc. Show, an entrepreneurial podcast.  The podcast is driven around; successful entrepreneurs true life stories from around the globe. Never in a million years had I ever thought the podcast would grow so rapidly, it’s quickly turned from a passion project to now a longer term goal of mine, as an outlet to pass on knowledge and lessons to entrepreneurs around the globe.  The amount of quality guests we have had on and have lined up to appear is extraordinary.  Just having down to earth business and life conversations with these guests,  is so awarding, I feel I am constantly learning and growing as an entrepreneur myself.  

  Leave us with some words of advice you can offer to aspiring and current entrepreneurs?

 The three things I tell all entrepreneurs is:
1. Find a passion and turn it into a business, the greatest gift of entrepreneurship is waking up each day and doing what you love.

2.  Set Goals on a personal level and your business and write them down.  I like setting quarterly goals every three months, as that period is short enough not to get bored, but long enough to achieve something special.  Once you have created your goals, now create a process to achieve those goals.   Each goal should have a step by step process to reaching that goal and I truly mean a step by step process.  

How have you used social media to help leverage your brand?
We live in an age of technology, everyone now a day has a smart device around them at all times, and as a business if you do not leverage that, you are going to fail.  Social media is a massive part of our marketing budget and we utilize social media to help continually growing all of the brands, from Kimurawear to all the way to the Jeff Knows Inc. Show. 

What are 3 fun facts most people don’t know about you?
1. I have an obsession over buying watches and sneakers. I currently have over 20 plus watches and seem to buy new sneakers ever few months.  This all stems from years back, I had an entrepreneur I looked up to, that never dressed up, put on a pair of jeans, nice watch and some new sneakers and was able to walk into a room with suited up CEO’s and still control the room.   He always said, as long as you have a nice watch, new clean sneakers and confidence in who you are, that will resonate and others will want to surround themselves around you.

2. I have a passion for fast older American Muscle cars. A few years back I took a 1979 Camaro which was parked in my parent’s garage for over 20 years and did a full bumper to bumper restoration and did ,most of the work myself.

3. I enjoy getting my hands dirty, and building and creating on my own.  I am a strong believer in sweat equity and a big portion of my rental businesses I have personally done most of the full renovations myself.   I love creating and I always start with a vision in my mind and find joy in seeing the step by step process in the creation of my vision.

To learn more about Jeff and listen to the podcast, visit www.JeffKnowsInc.com

How to Create a Unique Brand Identity

Consumers are becoming more powerful in the modern business landscape. The market is already saturated and consumers are bombarded with hundreds of marketing messages. Thus, even small businesses are now working on their brand identity. In this article, we are going to share some simple tips that will help you in creating a unique brand identity. 

Definition of Brand Identity:

Branding is a communication strategy that will help your consumers in identifying your brand. It is the most important thing in competitive markets. If you have created a unique brand identity, then your customers will automatically recognize your brand. It will help you in increasing both your sales and customer retention rate. You should focus on creating a unique brand identity as it will help you in becoming an industry leader.

1. Be Different 

You should look for a key selling point that only you can offer to your customers. Make sure that you are pushing these qualities forward to your ideal customer base. This will help you in convincing your customers. There are thousands of businesses in every sector. You need a unique selling point for attracting customers towards your brand. Coca-cola is the best example of this point. They have become famous due to their unique taste and unique bottle packaging. Coca-cola is branding its drinks as refreshing drinks that you can have after working hard in the office. Thus, they have successfully associated their brand with happiness, freedom, and celebration. 

2. Consistent Visual Expression 

Visual elements can help you in creating a unique brand identity. Your customers can identify your brand by your brand name and logo. The logo is the most important visual element. Your customers will always notice your brand logo first. For example, you can easily recognize the apple brand by its logo. 

3. Give a voice to your brand 

You can make your brand identity unique by personifying your entire brand. The visual elements will help you in creating your brand personality. However, your brand voice is also important for your business. You should first research about your target consumers. Make sure that you are using a specific tone that will help you in attracting these customers. You can associate your brand with various different personalities. For example, deodorant brands mostly associate themselves with a playful personality. Make sure that the voice of your brand is an actual representation of your entire brand. Also, your brand’s visual expression and voice should match. They should always remain consistent. You can’t use colorful visuals with a professional tone. If you want to send a strong brand message, then you should ensure that your brand voice and visual expression are matching with each other.

4. Create an amazing brand experience 

You can’t attract new customers just by relying on aesthetics. It is important to create an amazing brand experience for your consumers. Customers will go for the brands that have similar values. If consumers can associate themselves with your brand, then they will definitely buy your product. This will also help you in building a loyal customer base. The brand experience should help you in creating a unique connection with your customers. You can use visual expressions and your brand voice for creating a unique brand experience. However, make sure that your customers are directly interacting with your brand. You should always try to provide a good customer experience. This will help you in increasing your customer retention rate.

Conclusion 

These are some simple tips that you can use for creating a unique brand identity. Branding has become the most important thing for modern businesses. Even small businesses can succeed by creating a unique brand identity. 

Why Small Businesses Need an Online Presence/Website?

The world is online! The Internet is booming with leaps and bounds, and you can’t deny it. Having a business these days mean being online and giving your clients access to reach you through anywhere in the world. A website in these times is not only a great way to introduce your products and services; it also to acknowledge your customers that you exist. The consumer market now is heavily relying on the Internet from purchasing something to seeing its reviews. The following are some of the reasons why small businesses and start-ups must have an online presence. 

1. It looks professional:

A website will always prove your business to be of credibility. When your clients find you online, they instantly hit with the idea that you are safe to buy from. About 65% percent of businesses choose to have a website because it gave them a vibe of being more credible. It can boost your reputation, give you exposure, and also generate leads from all over the world and not just your town.

2. Give you the spotlight:

You need to be in front of your customer’s sight and reach to make sales. And in this competitive online market, you would easily lose any leads because you don’t exist online. Existing online and having great content to represent your business will boost your sales by letting your content reach your audience. Now Google has algorithms that allow you to appear higher in your local surrounding areas search results.

3. You stay competitive:

Eighty-five percent of customers search anything online before buying it. When you have an online presence, and optimized content on it exists, then you can get the opportunities that your competitive businesses without an online presence won’t. Being online and responding to user queries readily will give your business the boost it needs.

4. Reach out:

Having a local business without an online business means that you are missing out on all of the sales opportunities you have around the world. Your competitors simply will get them because they are online and can easily be reached. You can have all your products listed on your website, have a purchasing option straight from the website, and get the products shipped to customer address and have a win-win business process across the globe right there. Your business needs to reach out to its potential clients and get the sales it needs to become an enterprise.

Conclusion:

These were the top four reasons why you need an online presence. Having it will make your reach out to all of your potential clients across the world. It will make you boost sales. You will be able to win against all your competitors who don’t have an online presence, and you will gain the credibility businesses gets when it has an online presence. Your customers will love to buy from you if you have an active customer service.

Santia Deck Becomes the First Woman Athlete to Own a Sneaker Company

Santia is known for breaking records that are typically reserved for men athletes only. She recently signed a multi-million dollar contract with WFLA or Women’s Football League Association. This is the biggest contract that WFLA has signed with a female athlete. Her talk show, Queen of Abs is also available on iSHE TV, iHolyfield TV, and NPOWERED. Deck is using all the available platforms for inspiring young women. She has overcome many challenges in her life like scoliosis and bullying. Deck is an inspiration for all young women. Aside from that, she just launched her own sneaker company, and is the first women athlete to achieve this feat.

Deck new sneaker company is TRONUS and it has already received an amazing response. WFLA has done years of planning for this moment. Santia has already represented many shoe brands in the past. She has been the brand ambassador of various amazing shoe brands. Santia has finally achieved her goal of owning a sneaker company. Her team has brought on Jamine Sills. Jamine Sills is an amazing footwear designer and he is now working as a creative consultant for Santia Deck. The project got delayed as Santia wanted some non-negotiable things in her shoe. She wanted her shoes to be both fashion-forward and unique. The shoe should have a lightweight feel. She wanted a shoe that her fans can collect and show off. Deck wanted to make sure that her first attempt is successful. Thus, she and her team spent a lot of time learning about the shoe industry. Their project has evolved into a big shoe empire now.

Deck has been teasing TRONUS to her fans. She has already uploaded many original concepts on her social media accounts. The fans were flooding with her requests before even she launched the official website. Thus, her shoes were already hit. TRONUS is now offering free registration to their users.  You can get VIP access on TRONUS. This will ensure that you will get priority. Thus, you can buy the shoes before they are available on the general website. There are also many other perks that TRONUS is offering to the VIP members. TRONUS has gained 10 times the VIP members that they have first anticipated. They had a rough figure in their mind after they saw the response of fans on the Santia Instagram page. However, fans have completely blown away that figure. The team is worried now as they think that their entire first limited edition shoe will be sold to VIP members only. They won’t have enough shoes for the general public. The best thing about this is that they have still advertised their product. Thus, Deck is very happy with these initial numbers. Multiple resellers now want to sell these shoes. One reseller is even ready to buy the entire stock of TRONUS. However, Deck and her team have already declined this offer. They know the value of their brand.

There are many other business-savvy women like Rihanna and Serena Williams that have already collaborated with big brands. They are already working with big brands like Puma and Nike. Santia Deck is also trying to expand their brand in the same direction. They want to build a big brand. Deck also wants to compete with these big players. She wants to create a big brand like Nike and Puma.

This Entrepreneur, Wife and Mother of Nine, is Inspiring The World Spiritually and Financially

Tawanna Worlds is the owner of MWR Financial, a Servant of GOD, a wife, a mother of nine beautiful children, a grandmother of four, a minister of the gospel and a entrepreneur. Tawanna was born and raised in Fresno, CA she moved to Los Angeles, CA in 2006 and lived there until the end of 2016. Her and her family now lives in Dallas, TX as she is on assignment for that region. Her and her husband Marcus Worlds oversee a non profit organization that services underprivileged and impoverished youth and young adults in their local community. She is an evangelist and has a burning desire to see souls saved, delivered, healed and walking in the complete freedom that Christ has called us to.

Tawanna operates in the prophetic ministry of dance and many have been blessed by the anointing of GOD upon her life. Tawanna has overcome many obstacles in life, and a lot of the things she never thought she would achieve, has actually became manifested in her life, and have been stepping stones leading the way into her destiny. Her future plans are to keep writing books, keep leading the saints of GOD behind the veil through prophetic dance, Keep preaching and making disciples of all men, Keep letting her light shine, and keep advancing the KINGDOM here on earth! Tawanna inspires the minds of many to become all that they can truly be, and to forever be humble and grateful for all things that we have been entrusted with.

What inspired you to start with MWR Financial?

The opportunity to make wealth real in my life as well as for my family.

What are some of your goals for the future of MWR Financial?

Leave an inheritance for my children’s children as commanded.

What helped you get where you are today and what steps did you take?

GOD gets all the Glory in my life.  It is by prayer and obedience that has gotten me where I am in life today and where I’m going in life.

What has been the best feedback received after you started with MWR Financial?

That the company has changed many people’s lives and financial forecasts.

What is one thing you think customers should know about your business that they may not be aware of?

That the experts guarantee your success if you follow the plan.

What must be seen or experienced in person to really appreciate it?

When you’ve been poor, in lack or without for so long, you can appreciate with much gratitude just having more then what you’ve ever had.

After refusing to give it a shot, what is something that eventually won you over?

I never refused the opportunity, when I heard what the experts could do and saw proof of that. I was willing to take the risk and I haven’t been disappointed. 

What should every woman try at least once in her life?

Investing in themselves that their future selves will thank them for.

Name one interesting talent you have or something we don’t know about you?

I love to dance.

What is your favorite and most treasured memory?

Getting married and having children.

What is something about life that people don’t appreciate as much as they should?

Life itself and how to be grateful that we still have life when many don’t. 

How can everyone keep in contact with you on social media?

Facebook.com/tjtworlds, and Instagram @thedebtslayers.