Category Archive : Business

essentials for starting a small business

What are the Essentials For Starting a Small Business?

Starting a small business is the most exciting part of the business journey. But to make sure that everything goes smoothly, you don’t only need a stellar idea/ well, an idea of your business is the basis of it, but to build a building over it, you need some other things as well. These are essentials for starting a small business.

essentials for starting a small business

Let us get started in which are these basic things you need to include in your business setup:

1. Define your selling point:

You require a unique selling point as you must always define what makes your business better and different from your competitors. Try summing it up in only two sentences, and keep it in mind. You will use it every time you pitch to investors and your potential customers.

2. Find your Business Mentor:

Whether it is just a business advisor or a whole financial guru, you should find someone who gives you honest feedback on your business. Contact a small business development center that can provide you with a mentor.

3. Create a Business Plan:

When you have a business plan, you will have to summarize your business just as it is now and map your vision for what and how it will be.

4. Register your web domains and trademarks:

You will need a website, so check for suitable domain names to get them registered. You need a website, and you just can’t run from it. Hence getting your domain registered is one top thing that will help you ahead.

5. Ensure that your business is going to be profitable:

Once you get your business idea to work, you need to be sure to bring you profit. Use your accounting software to run profit and loss forecasts. Ask the accountant or your financial advisor for this suggestion and his opinion.

6. Arrange your business insurance:

Even the slightest and smallest companies have to have insurance. You should talk to a broker and find ideal packages for you. This is one of the essentials for starting a small business.

7. Create social network accounts:

Different businesses would have different social media requirements. You may need a Facebook page or a LinkedIn profile, or sometimes you may only need a Twitter account. You can also ask your mentor to see what your business needs to do. Look at the companies that you see as an inspiration.

So, from this starting a business checklist, what do you learn, and what are the things you think you are going to add to your business setup. If you are unsure, you can also search for how to start a business and let yourself be apart from the rest of your competition.

Many people would skip the above-given list of things needed to do, leading them to destruction. But to carry out a successful business, you need to have these essential steps to start a new business to ensure success.

how to grow your business on instagram

How To Grow Your Business On Instagram In 2022

Instagram is where many of us log into every other hour daily. Going to this platform and seeing everything live from around the world is so much fun. But this platform can be great for your business as well. It can be a highly targetable visual marketing platform for your company and an ideal chance to build a loyal audience that grows as your business does. 

In fact, around 500 million Instagram users use this app every single day. This makes it a hub of highly engaged audiences. But like all social networks, there are many right ways to use this platform in clever ways. 

how to grow your business on instagram

But how to grow an Instagram account using some clever ways

These ways to help you grow your Instagram platform will be ideal for you. 

1. Use the Right Hashtags:

Your main goal is to regularly engage your current audience while also adding more followers on Instagram. Posting more interesting and highly engaging photos will satisfy the first requirement, but you will discover that your photos’ tagging is highly important to growing. Hashtagging also makes it easy for people to search for some major terms to look for your photos. 

2. Use Perfect Filters:

Keyword hashtags are not the very thing you must pay attention to. The Instagram community also responds to those certain photo filters a lot more favorably than others. Using these filters may have an impact on your engagement. Here are some filters on Instagram:

  • Normal 
  • Clarendon 
  • Juno 
  • Lark 
  • Ludwig 
  • Gingham 
  • Valencia 
  • X-Pro II
  • Lo-fi
  • Amaro 

3. Post on Right Times:

Beyond adding the right hashtags using the ideal filters to add many more followers on Instagram, you must consider the timing you post. A targeted approach includes analyzing what has and has not worked for you in previous times. The Instagram tools will offer you the analysis that will tell you when you should post and what times are right to publish. 

4. Steal your competitor’s followers:

One of the ideal ways to look for new followers is by looking out your nearest competitors’ accounts on Instagram and engaging with their audiences. These people have shown some interest in products you carry only by following your competitors. So how should you effectively steal all of your competitor’s followers?

By getting engaged with them. There are many ways to engage with all Instagram users, and the amount of work you put into it, the more followers and repeat the engagement you will get out of this. 

5. Get sponsored posts and product reviews:

All this posting after optimizing your post is great, but if you want to understand how to have more followers on Instagram at once, you have to take advantage of influencer marketing. It will bring forth your brand for a bigger audience. Unlike these tactics add more Instagram followers mentioned above, this one is not free mostly. But if you proceed with it in the right way, it will be of great value.

You will have to list the bigger accounts in your niche to get yourself started. For example, if you are on your expedition to sell beauty products, you will want to find huge accounts from beauty bloggers. This is one main way of how to grow your business on Instagram.

So now, as you are ready to grow your Instagram account, you will be able to get your business to the highest extremes and make huge profits.

You can also check why social media is important for your business?

future of entrepreneurship

The Future Of Entrepreneurship And 21st Century

For many years, being an entrepreneur has been a goal of many potential business owners. The lifestyle, flexibility of your working hours. An ability to set yourself running for your life is a call that many find hard to ignore, taking on a leap and setting out over their business ventures. What puts a huge fraction of entrepreneurs off is the inability to drive on what business they are the best to venture into in the very first place.

We will go through a thorough look into the future of entrepreneurship. We will also see what changes we are expecting in the coming years:

A rise of social enterprise:

In the past years, there has been a huge increase in the social awareness of consumers. A desire to contribute to businesses that use a percentage of the profits they raise to help deserving causes. This new change of habits has paved its way into a new kind of business venture. These businesses are also known as social enterprises and are driven by the purposes instead of by profit to improve others’ lives. They are most certainly being more and more common in the present vast business landscape. 

The main mission behind social enterprises is to create funds that can contribute to helping groups of people that aren’t fortunate enough. It is increasingly important to different demographics when picking which kinds of businesses they have to spend the money with. 

The importance of digital trends:

Any aspiring entrepreneur must keep a very close eye on changing the current trends appearing in their potential consumer base. These trends may then improve the market. It can make businesses to the target demographic, leading to a significant increase in sales and an overall brand’s growth. 

By looking closely at your target demographic use of social media, mobile applications, or search engines, you may effectively place ads where they will be highly effective in securing sales for your business. You must be highly specific when you are monitoring the trends for the benefit of your own business.

It is almost impossible to effectively scale a brand without a high knowledge of the way your users use the internet. This is mainly a prominent part of everybody’s daily life these days. 

The growth of platforms:

There has been a huge increase in businesses that operate using a platform model in the past few years. A platform is the business model in which a company relies. The model for constructing a huge and prominent user base to grow, acquire prominence, and maintain long-term success. One must adopt such a good and reliable platform for betterment of the future of entrepreneurship.

One of the examples of a successful platform business is the giant eBay that started in 1995 after the pioneer Pierre Omidyar decided to sell his broken laser printer online for $1.

It made $14.83/ in the 25 years after that, Omidyar has overgrown his website to a globally recognized brand having a net worth of more than $13 billion and 25 million users monthly. 

What does the future of business look like?

Every year, many people decide to take the leap of faith and launch their business. This is a fact that comes with positives and negatives to consider. It goes to show that being an entrepreneur is a more accessible career path than in the past. But it is also becoming greatly hard to achieve widespread recognition and success in highly saturated markets. 

In the 21st century the future of entrepreneurship will be highly driven by the skill and services to be delivered. The business 21st century is giving off the most positive vibes to people that aim for the best.

Business Presentation - Benefits of Business Coaching

5 Benefits of Business Coaching for Entrepreneurs

Often, when you see startup owners heading towards carrying out all of their business duties. You would find them in states of being directionless. This happens to many as direction and coaching are something we all need. No matter how much experience you have, still cannot learn from someone. This is why the benefits of business coaching can not ignore that are listed as follows:

data-analysis-benefits-of-business-coaching

1. Building Confidence:

Starting something new mostly with all of your hopes and resources at stake makes you feel less confident. You happen to feel scared of what the outcomes may be, which may lead to you not taking the next step. But business is often all about being daring and taking risks straight ahead. So how can you become daring in such as situation?

Take a small business coach and ask him to train you with the ins and outs of a business, and you will see yourself growing, both in person and in business. All of this journey will help you be confident.

2. Allow you to deal with your Team Better:

All of us need a team, a group of talented people that will steer us all together towards a goal that we have given to them. But what if you are not even mentally capable enough to work with a team? And in businesses, mostly, you don’t have an option to keep working without a team over the long run.

To solve this situation, you can get a business coach who will train you to work with difficult people and how to get work from everyone in the team. 

3. Allow you to see your Positive Points Clearly:

It is often said that when you are too close to something, you develop a blind spot to it. You fail to spot it up close. The same is with your successful points in life. When you are too close to achieving your next big success. You may end up getting too far from it because you took the wrong steps that led you out of the race.

At such a point as well an entrepreneur coach may offer you a hand for help. You will find strategies and solutions from your coach that you in your position couldn’t think of.

4. Prioritize Risk:

If you feel like you are always too stressed out, then it is high time you get help. And help in this position is in the form of a coach that will lead you through the situation. Coaches are great at helping people figure issues out and decide what challenges are worth stressing over and what are merely fuss created in your head. 

5. Ask the Right Questions:

One of the benefits of business coaching is that a coach will help you ask questions that challenge you to think differently and critically about your business. When you have a coach from a different industry, they will bring up a new perspective and ask a higher level of questions. This will broaden your viewpoint, and you will see possibilities from a different angle. 

These are some of the benefits that business coaching may offer you. You must not let opportunities slide past you only because you didn’t have the right kind of coaching and teaching to grasp them when they approach you.

social media marketing for business

Why is Social Media Marketing Important For Your Business?

Do you wonder how social media marketing for business has replaced traditional marketing? As we all know, technology evolves day by day; it is obliged to upgrade yourself and strategies. 

Whether you have a small shop or you are running a large business, social media has the power to grow your business enormously. Moreover, social media platforms help you interact with your customers directly, increase your sales, and spread awareness regarding your product.

If you are willing to expand your business and improve products by customer response, social media is the right platform for you. This article will help you understand how social media can do wonders for you. So let’s go through it.

1. Grow Audience with a Small Budget

We must confess that social media advertising is the least expensive of marketing. The best thing about it is that you get the chance to interact and understand the gap directly and more accurately.

Moreover, it would help if you had little or no investment to grow. You can advertise your product using any complex tool and grow with a single page with regular posting and engaging with customers.

2. Learn about Competitor

Having thorough information regarding your competitors in the market helps you improve and produce unique products. Social media platforms provide you with an opportunity to learn more about the competitor. However, the best thing is that you get authentic and firsthand information.

After analyzing profiles and queries for customers, you can incorporate those questions and queries in your profile. If you answer the question in advance, there are more chances of growing the business.

3. Build a Relationship with Target Customers

Communication plays a significant role in every aspect of life as well as business. A business that connects more with its customers grows immensely at every level and scale. This is because when you build a good relationship with your customers, they trust your services and products and trust your name.

Customer retention is directly associated with business growth. Social media marketing for business not only benefits you but also facilitates the customers.

4. Get Attention and Acknowledgment

When people don’t know your name, how can they approach you? And the traditional market is a slow process that can take years to grow your business. Here is the answer to why social media marketing is important. Social media boosts your visibility among customers and helps you reach a large audience in minimum time.

5. Promote Services and Products

Staying active on all social media networks provides you the opportunity to promote your product and services on a large scale. It is an easy as well as a common way for an entrepreneur to create brand awareness. You can upload your professional pictures and events you organize at your place, which will give customers more exposure to the business.

Conclusion

Many aspects of the digital era answer why social media marketing is important nowadays. In this era of digital marketing, entrepreneurs, marketers, and bloggers have the opportunity to grow to the fullest with consistency and dedication. Your loyalty to your business is the real building block to success.

For More: Time Management at Work

how to cope with business loss 01

How To Cope With Business Loss?

If you expect life to be a smooth road of only good and no bad, then you may not be on the path of truth and reality. In reality, life is full of ups and downs, and sometimes the downfall is quite hard on us.

The same is with the business world. Business is just another name of a fluctuating stream of business health. Sometimes you are on the highs and are gaining a lot of profits, but other times you are on your lowest and need every bit of hope to collect yourself up.

All these realities of the business world can be quite hard to bear if you don’t already know the secret of getting rid of the glooming thoughts. You need to know that there are many times when you will feel low, but your thoughtfulness may save you from going down the drain with your business.

how to cope with business loss

So what are a few tips on how to cope with business loss? following are a few of these tips

1. Do not take any impulsive action

When human beings fall into a pit, it is natural to take impulsive actions out of fear or sudden shock. But in the business world, you need to be thoughtful and plan out all your actions even if you are at the lowest of your business career.

If you take impulsive actions when you have faced business losses, you will tend to make more false actions hence lose more and more. Hence, to save your money, time, and energy investment, you should always be prepared only to take the thought out and prepared actions that are planned well from action to result in a map.

2. Don’t shy away from professional help and emotional support

It gets hard for us to process all of our thoughts a few times after facing a sudden setback in business or personal life. Hence it is human to lose control of one’s feelings or thought process out of shock fear. This is why you should not think emotional support to be an alien thing in such a situation.

Instead, taking emotional support is an ideal thing to do in any walk of life in which you are facing troubles. Business losses can well be coped with if you have enough confidence to solve anything. Hence on How to cope with business loss, you should first seek emotional help and make yourself strong enough to tackle any setback.

3. Don’t spend too much for some time

Business losses mean huge financial loss and such a setback can mean that you will have to cut back on your personal or company expenses. Rebuilding your business after facing such a loss will need you to fill the left gap. This gap may be filled in either two ways, increasing the flow of cash in your business or reducing the cash flow out of it.

Track your business expenses and find small and impactful areas where you have to cut down on your spending. This may be eating out or entertainment or even your small expenses such as cable TV. Once your financial situation stabilizes itself, you can get back on your normal expenditure already.

4. Access the situation

Take stock of your current situation rationally and assess the magnitude of this loss. Then it would help if you understood what it would take to rebuild, plan for this rebuilding stage, and strategically go on it.

Mostly the situation isn’t as bad as we are making it out of fear or stress. Try to look at the situation in its entirety to ensure that you have all of your facts set in place. This will be an ideal starting point for the rebuilding stage.

These were a few points that suggest how to cope with business loss.

For More: Why Inspiring Others is The Secret Of Success?

time manage at work

How to do Time Management at Work?

You have all experienced the feeling that there isn’t enough time in the day to finish all of your vital chores and that you’re powerless to do anything about it. We frequently place responsibility for our lack of time on others and consider our busy schedules unlucky.

time manage at work

What if we tell you some tips about how to manage time at the office or in your personal life? It’s crucial to be able to manage your time successfully. Better time management leads to increased efficiency and production, reduced stress, and more life success. Here are some of the ways of mastering time effectively.

Ideas for best Time Management at Work?

Improving your time management at work allows you to improve your performance and reach your objectives with less effort and more effective tactics.

Making good use of that time might mean the difference between getting things done and struggling to stay on top of things. These time management ideas can help you organize your day and work more efficiently.

1. Make a daily strategy

When you walk into a pool of tasks and realize you don’t have a second to spare. Your initial instinct may be to get right into any activity, even if it’s a time-consuming but low-impact one.

While all of your duties necessitate a strict commitment to the clock, taking 10 minutes at the start of the day to construct a more strategic plan is one of the most efficient approaches to mastering time.

Make a priority to-do list by identifying your most important and time-sensitive tasks. It’s a one-time investment that will pay off in the long term if you stay disciplined and avoid continuous mental shifting, sometimes known as multitasking.

2. Get rid of the unnecessary stuff

While it may not immediately come to mind when considering time management techniques. Keeping your office tidy can have an impact on your productivity. Messiness can cause undue stress and time wastage.

When there’s at least a sense of order, many professionals are more productive – and more at peace. If you regularly have to search through stacks of sticky notes and different receipts to find files, it’s time for a clean sweep. It will help you to manage your time.

time manage at work

3. Avoid Distracting Factors

It’s time to block out whatever is distracting you now that you know what it is. Try a productivity software that eliminates internet distractions if social media is your weakness. Fullscreen mode will keep you from opening tabs or responding to desktop notifications if you’re working on a writing assignment.

Turn off notifications while we’re on the subject. Unless it’s necessary for your profession, you probably don’t need to be notified every time a new email arrives, or someone interacts with you on social media.

4. Get enough rest and leisure time

Pausing while you’re in a rush may seem counterproductive, but one study revealed that not getting enough sleep costs a lot of money each year. When you’re sleep-deprived, you’re not at your best.

Also, don’t be afraid to use your vacation time.

It is harmful to your health to avoid a vacation. Not only that, but relaxing can help you be more productive. You’re a lot more likely to handle your responsibilities with attention and passion if you’re well-rested and refreshed.

Final Words

The top recommendations for How to manage time at the office are listed above, and they can help you boost your productivity to new heights. Mastering Time management skills can benefit both your business and your personal life.

When you understand how to manage your time daily, you improve your ability to get things done, make better decisions, and, most essential, have complete control over your dignified life.

For More: Planning you day for ultimate success

ways-to-market-your-business-online-

Top 3 Ways To Market Your Business Online

Are you looking for the most effective approach to advertise your business online? This blog will assist you in determining the most effective marketing strategies for your company.

Businesses have found it increasingly challenging to find and engage target audiences using television and other traditional marketing methods in recent years. The future of marketing appears to be digital resources.

There are multiple ways to market a business. You cannot employ all of those internet marketing techniques since they take time and money. You can, however, select the greatest internet marketing strategy for your company. Here are three ways to market your business online efficiently.

Best ways to market your business online

1. Join LinkedIn groups to connect with others

LinkedIn groups come among the fantastic ways to market your business online. It enables your company to easily connect with people in your industry or specialty to assist you in promoting your message.

You can use LinkedIn groups to promote your material if you don’t come off as spammy. Before attempting to drop your links, it’s preferable to provide value to the debate or discussion.

LinkedIn groups are also a wonderful method to interact with individuals you don’t know on a personal level. You can message any other group member without being linked, which can be quite useful in certain situations. In the group, provide updates often, and be sure to stay in the limelight without oversharing.

2. Use Instagram influencers to your advantage in business marketing

Instagram is the finest platform for developing marketing ideas and promoting your online business. With the all-pervasive power of social media nowadays, you can quickly contact tens of thousands of individuals all over the world.

We need amplifiers, power users, and influencers to help distribute our messaging to those folks. While this will not be free, it will provide you with immediate access to a huge audience in your niche if you choose the appropriate Instagram influencer to help promote your message.

3. Use online advertising and a landing page

While Facebook advertisements aren’t free, they can provide a wonderful way to target the proper demographics for your business. You can utilize variables like interests, geographic region, marital status, age, and many more to find potential customers to send to strategically targeted landing pages, also known as squeeze pages, as long as you know your client well.

Experiment with micro-spends to discover which ad content and squeeze page get the most clicks and leads into your sales funnel. When it comes to advertising on a site like Facebook, it might take a long time to discover the proper blend or recipe, but if your campaign is lucrative, all you have to do now is grow. Make effective use of Facebook for brand advertising.

Final Words

So that’s everything you need to know about the top ways to market your business online. There’s plenty of useful material here to hold you busy for a long stretch. Although having a marketing idea is always beneficial, these free top tips are the greatest start. Best of luck with a successful business.

For More: Tips for staying balanced in business and life

business-vs-entrepreneur-by-veumagazine-1

Does owning a Business make you an Entrepreneur?

Simply because you own your own business (or aim to do so) will not make you an entrepreneur. This concept may surprise readers at first, but we assure you that it makes sense as we begin to open the layers.

What is the difference between being a business owner and being an entrepreneur? Nowadays, the terms are mainly used synonymously. However, slight variations in mindset and approach distinguish business owners and entrepreneurs.

Neither role is superior to the other; they are different from one another. The definition of a business owner is relatively simple. They clearly understand their target market, and they want to serve their customers while making a profit.

entrepreneur vs business owner

These experts own businesses, make money from them, and are in charge of the organization. People who choose to lead enterprises are most often motivated, passionate, and goal-oriented.

While entrepreneurs share many similarities, in simple terms, entrepreneurs are typically more concerned with their concept and the impact they hope to make companies themselves.

They are not linked to any particular method of doing things. They look for the next great project to work on once they’ve succeeded in improving their objective.

Furthermore, their business ideas may be riskier, but entrepreneurs must accept all of the benefits and drawbacks of their projects. Although, entrepreneurs typically have fewer resources and must find creative ways to raise resources to cover their creative projects.

How are Entrepreneurs and Business Owners different terms?

Even though both entrepreneurs and business owners are professionals at running organizations, they differ in meaningful ways. Let’s discover some of the most significant differences between these two types of business experts.

1. Frequently Take more Risks than Business Owners

Entrepreneurs are rarely comfortable with the current status of their business. Instead, they want to create better products, expand into new markets, and make a considerable impact as quickly as possible.

As a result, they take more risks than small business owners. Although entrepreneurs are admired for their willingness to take risks, the risk factors they take are far more defined than you might think.

They rarely take risks blindly. Entrepreneurs understand how to weigh the potential benefits and drawbacks, and they are willing to take risks if it means getting reasonably close to their targets.

Small Business Owners Are Less Technical Than Entrepreneurs:

Regardless of the type of company they own, small business owners are less analytical than entrepreneurs. Business owners commonly concentrate on the more practical aspects of running a business, such as predicting profits and calculating profit margins.

In contrast, becoming a successful entrepreneur typically involves technical skills and a desire to use knowledge to create value. As a result, many entrepreneurs develop into passionate leaders willing to share their knowledge and skills with others.

2. Focus on Growth and See Their Company as an Asset

Entrepreneurs are known for focusing on growth and viewing their company as an investment. Few entrepreneurs set out to start a business to keep it simple and manageable. Instead, most people are concerned with expanding their businesses to produce as much as possible while making the most money.

Entrepreneurs who pursue this growth mindset see their company as a valuable asset to nurture and sell. While some entrepreneurs want to sell their companies at a higher price, others prefer to own their businesses.

Those who enjoy the factor of ownership usually set up their businesses to run on their own.

Conclusion:

To summarize, successful business people implement a tried-and-true concept, take calculated risks, and grow their company gradually. They run businesses to earn big and doing something they enjoy, gaining more independence, or making more money.

Entrepreneurs, on the other hand, are motivated by a desire to embrace change. They have their untested ideas, and they are willing to take risks to pursue them. Entrepreneurs frequently want to make a significant impact by finding new ways to expand and overgrow.

Again, neither role is more important than the other. Business owners and entrepreneurs create change, capture life by the horns, and live life on their terms.

For More: How to become an entrepreneur without money

ways to motivate yourself

5 Best Ways To Motivate Yourself And Everyone Around You

Do you want to build positive energy in yourself and around you? Before all else, you need to figure out why you feel exhausted. Whatever bothers you, forget it and move on towards your brighter future.

The greatest way to improve your efficiency is to master your motivation. If you can stay optimistic and keep yourself motivated, you can spread positive vibes around you. Moreover, you can quickly deal with life setbacks and find ways to move forward.

ways to motivate yourself

Here are five ways to motivate yourself and the people around you. Let’s move to it.

1.  Set a Big Goal To Motivate Yourself

Setting a big goal is one of the most effective ways to motivate yourself. Start by setting a high goal. Goal setting is linked with your performance. Your goal not only encourages you to work hard but motivates the people around you as well.

Goal setting also creates friendly competition among the team and other departments. Moreover, having an atmosphere full of confidence and positive energy helps you move forward efficiently.

2. Play with Your Strength

If you keep trying hard on things that wear you out, it is a waste of time. Spending time polishing your strength is one of the things to motivate you. Strength is the place where you can grow.

Every person has their unique strength and passion. Understand your passion like what you like and can do it all day without getting tired. It is something that automatically pushes you towards success.

3. Learn New Skills

If you are willing, you can find different things to motivate you, and learning new skills is one of them. Learning is itself a strength that keeps you growing throughout your career. Moreover, it not only benefits you but the people around you as well. Having an informative environment helps you stay motivated to learn and grow.

Heaving some extra skills never hurts you. Furthermore, nowadays, learning new skills is not a big problem as long as you have passion.

4. Practice Gratitude

You have a good job and receive checks and stipends monthly, but are still unhappy? It is your negative approach that is stressing you. Change your perspective, and instead of finding flaws in your job and colleagues, learn to pay gratitude.

Gratitude has the strength to turn you into an optimist person. Moreover, gratitude reduces stress and spreads positive energy at work.

5. Be optimist

This should be point number one. Optimistic nature has the potential to do complex tasks very quickly. If you think you can do it, it will motivate you and people around you to put effort into getting it done. Having a positive environment keeps you away from stress and worries. Try to maintain a friendly environment with an optimistic approach.

Conclusion

When you have a positive approach and are willing to grow, you can find different things to motivate you. Moreover, growth is associated with a positive approach and passion, strength, and environment. Keep yourself and your environment motivated with high goals and gratitude.

See Also: Staying Balanced in Business and Life