Category Archive : Marketing

gain Instagram followers

6 best tricks to gain Instagram followers

Instagram became a critical component of many brands’ interactivity, directing profitable traffic to web pages, increasing sales, and creating an active audience. With over one billion daily active users on this social media network, Instagram is an excellent source for any upcoming business or brand looking to gain access to their target audience and gain the exposure they require.

With almost everyone on this social platform, businesses have access to a wide range of consumers of various ages. And it was also discovered that there was an increase in the presence of brands and businesses on Instagram.

A significant number of followers on Instagram is directly proportional to growth and attracts a broader audience. To gain instant Instagram followers, you can buy them too, but that’s not the right way. There are a few different tricks worth trying to increase your followers, so let’s have a look:

gain Instagram followers 1

Hacks to gain Instagram followers:

1. Complete your profile information:

One of the most critical steps to start is to have your account fully optimized. Consider your brand’s Instagram profile as your account’s “main site” to attract the audience. How will people know the account belongs to your brand if it lacks a bio, image captions, a proper username, or a profile image?

It may seem pretty straightforward, but your bio and image on Instagram help shape the structures of your brand identity. Keep your username as search-friendly as possible, which usually means remain similar to your actual brand name.

If your company name is more prolonged, shorten it to something that your target audience will recognize. Maintain an easy-to-remember and straightforward format.

2. Create a Personal style:

Creating a unique appearance and aesthetic for your Instagram account is one of the simplest ways to gain more followers. Because there are so many people competing for attention on Instagram, you must stand out if you want to be noticed.

A unique feel content style distinguishes you from the competition and makes it easier for people to identify your brand.

3. Enhance the Quality of Your Instagram Images:

Because Instagram is a photo social media platform, you must pay close attention to the quality of your images. High-quality images have the potential to gain more followers, engagement, and target audience.

People will not follow you if your feed is unattractive.

4. Use Your Captions Creatively to gain instagram followers:

Even though we have discussed the importance of images on Instagram thus far, that doesn’t mean you should ignore the words you use. Your image captions are an excellent place to interact with your audience and use language techniques to attract them to follow you.

Try using image captions to tell a story about your photograph.  You can then play on the emotions of your readers and provide them with an engaging experience. The use of quotes and poetry also appears appealing, and people take an interest.

5. Share stories that are interactive and engaging:

It is now one of the most effective methods for many influencers and brands to increase engagement with their followers.

The more your community interacts with you, no matter how small your community is, the higher the rate of your engagements will be.

6. Use keywords and hashtags that are relevant:

If you have used relevant hashtags and keywords in your captions, Instagram will identify what type of content you produce and promote it to the related audience.

If they like what they read and see, they will most likely return for more and follow you.

Conclusion:

In short, keep your profile’s style unique and attractive to attract an audience. Try to be accurate and engage as much as you can to gain many followers on Instagram.

See Also: Inexpensive Marketing Ideas For Small Business

earn money online without skills

How to earn money online without skills?

Do you want to discover if you can make money online with little or no experience? There are a few simple and enjoyable ways to earn money online without skills.

The excellent thing is that you are probably already doing the majority of these things in your daily life – searching, watching videos, playing games, taking surveys, and so on.

When browsing, you will come across both authentic and fake sites. We strongly advise you to avoid programs requiring you to make an initial investment to begin using their money-making formula.

Here, we’ll show you how to make money online in a way that’s both simple and legitimate.

Ways to Earn Money Online without Skills

1. Spend time working as a data entry operator

Data entry is one of the finest ways to make money online without paying anything. Beginners can start a career in data entry by doing simple tasks.

You could be asked to execute various duties as a data entry operator, such as entering a piece of data into a spreadsheet or converting pdf or picture files to Microsoft Word.

Data operators have a wide range of responsibilities. Data entry tasks on Freelancing websites start at a modest fee of $3-$4 based on the relative simplicity of the work.

However, as your experience and reputation improve, you will be able to locate better jobs that pay $10 or more.

2. Service of Article Writing

What you need to become an article writer is strong writing abilities and scouring the internet for relevant information.

It is the best way to make money online without having to pay anything.

Depending on the word count and quality, you will get paid $2-$100 for each piece. While creating a transaction, you’ll be given instructions on article quality, niche, word count, and so on.

3. Obtain employment as a virtual assistant

Do you have amazing communication skills? Then apply for a position as a virtual assistant and make money online.

You may find virtual assistants on various websites, including Virtalent, 24/7 Virtual Assistant, and Freelancer.

A virtual assistant’s work description might include a wide range of tasks, such as data entry, calendar scheduling, travel and hotel reservations, and any other activity that your customer needs assistance with.

4. Create Your Own YouTube Channel

You may be the next big YouTube sensation if you’re comfortable in front of the camera. In reality, reviewing items on YouTube may make you a lot of money.

YouTubers earn money online by reviewing items and promoting brands. You may start making money on YouTube right now if you have some good video editing abilities.

See Also: Highest Paid Youtuber

Conclusion

Overall, it is worthwhile to try online employment if you may benefit from making more money. It’s never been easier or handier before.

So start to earn money online without skills right now, regardless of your talents or interests. It can be done from anywhere globally as long as you have access to high-speed internet and full-time work.

When your side hustle has developed to the point that it pays as much as your full-time employment, simply put, stop it and devote yourself to it full-time.

social media to grow your small businesss 1

5 Tips To Use Social Media To Grow Your Small Business

Are you always distrustful of social media’s influence? Or are you trying to figure out how to use social media to grow your small business?

Small business owners may use social media marketing to interact with clients and consumers. When done correctly, it has the potential to spread sales. Some business owners have even established their entire company on a social networking site.

social media to grow your small businesss

Here are some tips for using social media and selecting the ideal social media marketing for small businesses.

Tips to Use Social Media to Grow Your Small Business

When establishing your social media marketing plan to grow your small business, you need to be familiar with a few key terms. Here are all of the social media Promotion tips you’ll need in 2021.

1. Specify your mission and targets

Identifying your mission and targets is the first step in increasing your social media marketing. This means that before you start blogging, be sure you know what you’re pursuing. Make sure you understand how each platform operates, what audiences you can reach, and what your goals are, and you’ll be off to a good start.

2. Connect your profile to your website and share it with everyone

Things have become pretty simple thanks to social media marketing. Connect your Facebook, Twitter, and other social media profiles to your website. In the same way that you want to provide links to your profiles on your website, you also want to provide links to your website so that people can easily discover more about your firm, which is one of the best tips to use social media.

Everyone you know should have access to your social media posts. Don’t be obnoxious, but don’t be hesitant to voice your thoughts. By doing so, they will be aware that you have a presence on social media posts such as Facebook and Twitter, and they will be able to share it with everyone they know. This is a straightforward method of disseminating information.

Connect with influencers, Social media marketing companies, or entrepreneurs. This will enhance your social media marketing for small businesses.

3. Use Hashtags and set Icons to Website

Social Media Marketing Companies using Hashtags frequently in their social media post these days. Everyone is using hashtags to drive more traffic to their blogs or websites. Using hashtags on Facebook, Twitter, and Google Plus will help drive more traffic to your social media accounts and website – but use them wisely.

Consider this for social media marketing small businesses You spend your entire day sending emails. If you include social media tool’s link in your email, people will be fascinated and will begin to visit your pages and, eventually, your website. This is an excellent approach to increase your social media presence.

4. Make use of a lot of videos on social media to keep your business informed and expanding

When you open your preferred social media promotion platform, you’ll discover that your feed is filled with video material rather than text and photographs. Algorithms have evolved to prefer video content over other kinds of material.

And it’s something that the top brands have noticed. According to Vidyard statistics, 86 percent of organizations already utilize video on their website, and 77 percent use video on social media posts.

5. Respond to Customer Complaints and Use FAQs

If you receive a complaint about your service through a social media post or your website, make sure to handle it as soon as feasible. Many parts of your media marketing will benefit from this.

Add FAQ sessions to your Social Media tool to increase your clients’ interest in your Social Media Marketing Companies. Respond professionally and immediately to their inquiries or solve your client’s difficulties.

Wrapping Up

Follow these suggestions to get your social media marketing companies in shape and get the many benefits of social media to grow your small businesses too.

See also: Why Small Businesses Need an Online Presence/Website?

smm

Reasons Why SMM Marketing is a Must For Every Small Business

Many small businesses are very careful about the marketing strategies they are putting their time and energy into. You have a limited budget for marketing, and you must put it in the right places smartly. Marketing using social media SMM is one of the most advanced and versatile strategies that help small businesses reach their target and potential audiences to boost sales.

This is why 97% of marketers are using social media to reach the right customers. But why is Social Media Marketing so effective? Let us learn the reasons through the following points.

1. Most People Nowadays are on Social Media (SMM Platforms)

One of the top reasons for your small business to be in marketing using social media is that most people are on social media. Among these, most people are your most of the customers as well. As per research, 70 of the US population has at least one account active on social media platforms.

This number is rapidly increasing, and this is why you must use social media marketing as your strong tool.

2. Consumers Will Be More Receptive

Social media fills up the gap that there was between consumers and brands. This helps to make brands appear more realistic and human-like, and hence the consumers can perceive any message that is being sent to them using social media. 

3. Help Increase Brand Recognition

Another great benefit of marketing using social media is that it can assist in improving your visibility and, hence, increase your brand recognition. Your business profiles on social media present new and adverse opportunities to share your content and hence present the brand’s voice and its personality. 

4. Your Inbound Traffic Boosts

Your social media profile gives another way to have more inbound traffic to your website. This makes SMM just an excellent strategy to complement your search engine optimization techniques. Every piece of content you are posting on your    social media profiles is another opportunity to bring new visitors to your site. Once your visitors get to your site, you will get an opportunity to convert. 

5. Many Different Social Media Sites Allow You To Reach a Different Audience

A great benefit of using SMM for marketing is that you can target audiences based on your brand’s channels right now. Rather than only putting your marketing message in the world for everyone to view, you may reach your target market and work to drive in more qualified leads into your site. 

These are the top main benefits of using Social media to market the brand you are running. You get open to many open possibilities and opportunities to collab with your audience and other brands working in your market.

So are you ready to take your customers on a new ride to present the finest content and products to them in a personalized way?

Use social media channels such as Instagram, Facebook, and Twitter to market yourself the most. 

marketing

Should You Put Your Money into PR or Marketing?

Are you running an online business or a business otherwise? You may be putting off your best time and money into marketing. As marketing is the big ingredient that goes into business success, many people pay off a lot of attention to sending PRs. But what is a PR? 

PR, i.e., Public Relations, is all about creating brand awareness. In other words, it is a campaign such as a marketing ad which is the story behind the actual ad. It engages and turns potential customers into long-term relationships through brand engagement and brand awareness. 

pr vs marketing

So should you be sending PR for Marketing?

There are, at the same time, pros and cons to the world of marketing. If you have the budget, both of these can work together. If you don’t currently have the budget, it is always better to spend your money on PR first, as you need to create the brand story first before spending money on marketing. And if you don’t have a compelling story to market, then going into marketing won’t help you at all. 

PRs can help you build up your brand, position your journey in the right way as the expert and a leader, influencer in the field you are in, and then follow that up using highly aggressive marketing tactics. This can help you get your message in front of the right set of people and have them do something with it. Your potential audience may click on the link you have given in the PRs or opt-in. 

Experts also suggest that PRs are free, while marketing is something you will pay for. In a way, a client pays for a PR while the exposure is free, which may sometimes complicate a PR firm’s ability to place a hard number for the returns of your spending.

Surely someone may learn about the product you are offering through the article as well. They might also buy the product causing immediate gratification. But if it is the digital article, we are also boosting SEO that increases the traffic to your website and, over the long run, will give more returns as people will search keywords, your brand’s credibility, and a lot more. 

Whereas marketing has a time frame over it. It is almost quantifiable. If a well-established company starts thinking of marketing, then it will be known through a quick boost. Marketing is a lot more helpful for bigger companies, whereas PR is when a company doesn’t have the right amount of money for going for marketing campaigns.

Conclusion:

Marketing is the quick spend for direct results, which are easily measured. At the same time, PR is the investment for a mix of both short and long-term successes.

So being a business owner, which one do you think you must opt for? Marketing or PR?

How to Take Control of Your Personal Brand

Entrepreneurs need to create their own personal brand. Many people think that they are selling their products or services to their employees, partners, and investors. These things are very important for your business. However, people are always going to invest in you. If you are taking the right actions, then more investors will invest in your company. Personal branding will help you in expanding your customer base. In this article, we are going to share some tips that will help you in creating your personal brand. 

1. Define your goal 

First, you should try to identify your goal. Make sure that you know about your goals. You might be thinking to release a new product that will help you in expanding your footprint. Some companies are looking for more financing. You might want to create a team that will help you in transforming your local business into a global franchise. Thus, you should first define your goal. This will help you in taking the right steps. 

2. Understand your current scenario 

You should analyze your current scenario. This will help you in identifying gaps in your brand. Also, you can do changes that will help you in filling this gap. The best way to analyze your current scenario is by talking with the five people that are close to you. They can describe your brand. Also, you should extend your pool to your employees. They can provide you valuable information which will help you in identifying gaps. You will learn about the things that you need to change. If your close friends think that you are standoffish, then you need to work on your self-presentation. This knowledge will help you in improving your attitude.

3. Recognize your daily habits 

Daily habits can have a major impact on your personal brand. Your manners and attire will determine your first impression. The right presentation strategy will help you in winning the hearts of your investors. For example, people that are physically fit presents themselves as disciplined and committed. People can feel their energy. Little things can leave a big impression on other minds. 

4. Use technology to reinforce your personal brand 

Most people will find you first by using the internet. They will search for you on Google or visit your Twitter, Facebook, and LinkedIn profile. Anyone can check the videos and pictures that you are posting on your social media profile. They can check what interests you. You should use these tools for creating a professional picture. Make sure to include your website link in your social media accounts. Try to always post good things on your social media accounts.

5. Be Yourself

If you want to develop a personal brand, then you need to be authentic. Many people try to create a fake image. If other people find out about your fake image, then it will hurt your credibility. Try to be creative and original. Show a sincere and accurate version of yourself. Don’t try to become what people want you to be. You should show an authentic version to your customers and investors. They also want to do business with an authentic person. 

Conclusion

Every entrepreneur is a brand. You are branding yourself by your interactions and social media accounts. However, you need to invest some effort and time into your personal brand. This will help you in achieving both professional and personal success. If you want to beat your competitors, then you need to stand out online. Optimizing your personal brand will help you in creating a successful career. 

Entrepreneurs need to create their own personal brand. Many people think that they are selling their products or services to their employees, partners, and investors. These things are very important for your business. However, people are always going to invest in you. If you are taking the right actions, then more investors will invest in your company. Personal branding will help you in expanding your customer base. In this article, we are going to share some tips that will help you in creating your personal brand. 

1. Define your goal 

First, you should try to identify your goal. Make sure that you know about your goals. You might be thinking to release a new product that will help you in expanding your footprint. Some companies are looking for more financing. You might want to create a team that will help you in transforming your local business into a global franchise. Thus, you should first define your goal. This will help you in taking the right steps. 

2. Understand your current scenario 

You should analyze your current scenario. This will help you in identifying gaps in your brand. Also, you can do changes that will help you in filling this gap. The best way to analyze your current scenario is by talking with the five people that are close to you. They can describe your brand. Also, you should extend your pool to your employees. They can provide you valuable information which will help you in identifying gaps. You will learn about the things that you need to change. If your close friends think that you are standoffish, then you need to work on your self-presentation. This knowledge will help you in improving your attitude.

3. Recognize your daily habits 

Daily habits can have a major impact on your personal brand. Your manners and attire will determine your first impression. The right presentation strategy will help you in winning the hearts of your investors. For example, people that are physically fit presents themselves as disciplined and committed. People can feel their energy. Little things can leave a big impression on other minds. 

4. Use technology to reinforce your personal brand 

Most people will find you first by using the internet. They will search for you on Google or visit your Twitter, Facebook, and LinkedIn profile. Anyone can check the videos and pictures that you are posting on your social media profile. They can check what interests you. You should use these tools for creating a professional picture. Make sure to include your website link in your social media accounts. Try to always post good things on your social media accounts.

5. Be Yourself

If you want to develop a personal brand, then you need to be authentic. Many people try to create a fake image. If other people find out about your fake image, then it will hurt your credibility. Try to be creative and original. Show a sincere and accurate version of yourself. Don’t try to become what people want you to be. You should show an authentic version to your customers and investors. They also want to do business with an authentic person. 

Conclusion

Every entrepreneur is a brand. You are branding yourself by your interactions and social media accounts. However, you need to invest some effort and time into your personal brand. This will help you in achieving both professional and personal success. If you want to beat your competitors, then you need to stand out online. Optimizing your personal brand will help you in creating a successful career. 

Why Small Businesses Need an Online Presence/Website?

The world is online! The Internet is booming with leaps and bounds, and you can’t deny it. Having a business these days mean being online and giving your clients access to reach you through anywhere in the world. A website in these times is not only a great way to introduce your products and services; it also to acknowledge your customers that you exist. The consumer market now is heavily relying on the Internet from purchasing something to seeing its reviews. The following are some of the reasons why small businesses and start-ups must have an online presence. 

1. It looks professional:

A website will always prove your business to be of credibility. When your clients find you online, they instantly hit with the idea that you are safe to buy from. About 65% percent of businesses choose to have a website because it gave them a vibe of being more credible. It can boost your reputation, give you exposure, and also generate leads from all over the world and not just your town.

2. Give you the spotlight:

You need to be in front of your customer’s sight and reach to make sales. And in this competitive online market, you would easily lose any leads because you don’t exist online. Existing online and having great content to represent your business will boost your sales by letting your content reach your audience. Now Google has algorithms that allow you to appear higher in your local surrounding areas search results.

3. You stay competitive:

Eighty-five percent of customers search anything online before buying it. When you have an online presence, and optimized content on it exists, then you can get the opportunities that your competitive businesses without an online presence won’t. Being online and responding to user queries readily will give your business the boost it needs.

4. Reach out:

Having a local business without an online business means that you are missing out on all of the sales opportunities you have around the world. Your competitors simply will get them because they are online and can easily be reached. You can have all your products listed on your website, have a purchasing option straight from the website, and get the products shipped to customer address and have a win-win business process across the globe right there. Your business needs to reach out to its potential clients and get the sales it needs to become an enterprise.

Conclusion:

These were the top four reasons why you need an online presence. Having it will make your reach out to all of your potential clients across the world. It will make you boost sales. You will be able to win against all your competitors who don’t have an online presence, and you will gain the credibility businesses gets when it has an online presence. Your customers will love to buy from you if you have an active customer service.

Top 7 Reasons Why Content Marketing is Important for Your Business

Marketing is somewhat of the most important part of any business. Either a start-up or a successful business, marketing can affect in numerous ways. Many marketing strategies are rolled out each year, and businesses make a lot out of them. One of them is content marketing. Content doesn’t just  fill your web pages on your business website, but it also builds trust among you and your clients. It’s a famous verse in the enterprise world that it doesn’t matter what you are selling, but how you are seeling it.

The following are some of the top reasons why you should do content marketing for your business.

1. Builds brand awareness:

The content you use for your business builds brand awareness. If done right, content marketing can prove to be a doorway to get maximum traffic every month. Through the content, you let your probable clients know that you exist and that you are seeling the best services or products as per niche specified. If you are wondering what type of content would bring the most leads and will make the most sales, then video content it is. It helps your client know exactly what you are selling. 

2. Helps you make links:

Other websites will only want to link with you if you have great content at your site that is also bringing in traffic. The joint venture of you with other websites having similar content can benefit both of the websites. Other sites linking to you, aka backlinking can prove to bring other benefits like higher page rank. Websites with higher DA and PA when a link back to you can resultantly increase traffic to your site as it will build the credibility of your website.

3. Awesome digital marketing:

Digital marketing is based on good content. You can not expect good results from digital marketing if the content you are using to do so is of low quality. Digital marketing is done through SEO and SMM, where high quality is written, and visual content is used to promote the business and gain an audience eventually. Excellent text content on a website makes it a better-ranking site.

4. Text content is evergreen:

Evergreen content means traffic that never stops flowing towards you. Written content, except only a few, is evergreen and can always be used for brand recognition. You need not make any efforts to make written content useful for more traffic other than just slight updates in it to keep it fresh. But you can also repost the same content and get the same rewards.

 5. Makes your audience learn:

Content is written only to tell your side of the story to the audience. You use content either in text or audio form to tell your customers what you are all about. Your company needs to have educated clients who can advantage of your services and products just as you taught them to through your content. This is why your content must be a perfect representation of what your business is.

6. Makes your ties with customers strong:

Your content must be believable. Nobody will visit your site if you are making impossible vows. Your content should represent only what you can do and must be written most finely. This content, when shared with the audience, will make a stronger bond with them.

7. Generate sales and leads:

And then the purpose of marketing your business fulfills here. Your business will end up getting the spotlight after doing the perfect content marketing. You start generating leads. And if your content is powerful enough, it starts giving your business some boosting sales.

6 Inexpensive Branding Strategies for Your Business

Most small business owners think that only big companies like Google can do branding. However, the truth is that every business owner should think about branding their business. Larger companies will have access to a larger budget for branding. But, you don’t need a large budget for creating an effective branding strategy. There are various things that you can do for grabbing your customer’s attention. In this article, we are going to share some tips that will help you in creating your branding strategy.

1. Plan a Strong Brand Name 

Your brand name will eventually become your business identity. Many business owners don’t think about their brand names in the starting. This can hurt your business in the long run. You should brainstorm through hundreds of ideas. This will help you in finding the perfect name for your project. Make sure that your brand name is not boring, long, or too short. You should stay away from dull descriptions and acronyms. If you think that some name is funny, then you should immediately drop it. Also, you don’t need to get too creative during this process. Branding is a simple process of broadcasting your project to the world. You should look for a simple brand name that can define your project.

2. Social Media 

Social media is the best platform for small businesses. You can use social media sites like Twitter, Facebook, and LinkedIn for promoting your business. The best thing about these sites is that they are completely free. You can promote your business in ads, chats, and groups. However, make sure that you are posting consistently on your social media account. This will help you in attracting more customers.

3. Encourage Feedback

Feedback is very important for your business as it will help you in improving your services. You should always ask for feedback from your customers. Also, many companies get scared of negative feedback. Negative feedbacks will eventually help you in improving your products. If you are using a video for promoting your brand, then you should check the comments of your video. Your customers will help you in removing inefficiencies from your business operations.

4. Content Marketing 

Content marketing is both a powerful and cheap tool. Thus, it is perfect for small businesses. Content marketing will help you in projecting yourself as an authority. This will help you in building respect and loyalty. It will give a strong brand voice to your business. You can use your website blog for connecting with your audience.

5. Excellent Customer Service

There are millions of online businesses running right now. The key differentiator between these businesses is customer service. You can build your brand reputation by providing quality customer service. The word-of-mouth marketing is still the most effective marketing strategy in the market. Make sure that you are keeping your customers happy. You should pay attention to your customer’s feedback. Try to resolve their complaints quickly. This will ensure that you can attract more people to your brand.

6. Partnerships 

The easiest way to build your brand is by working with other like-minded entrepreneurs. You can use this technique for building your trust by proxy. If your customers are getting referred by some other brand that they already trust, then they will also trust your brand. However, you should look for businesses that have a non-competitive but similar audience. For example, companies that are offering protein bars can partner up with local race event hosts. They can also partner up with a workout blog. This will help you in attracting the right audience.

Conclusion

You can use these tips for creating an inexpensive branding strategy. These are some of the best branding strategies that won’t cost you a fortune. Thus, both small and medium-sized companies can use these strategies. These strategies will help you in gaining a competitive advantage.

How To Build Your Email List Using Podcasting

Written By Robert Thibodeau

In order to succeed in business, you need clients.

In order to succeed in podcasting, you need listeners.

If you use your podcast to further your business, you need a way to turn those listeners into clients! (That is pretty obvious, right?)!

In order to accomplish this, you need a lead magnet.

A lead magnet is simply a landing page that generates interest in what you are offering a potential listener to take some action. The action we are talking about here is for a person to be willing to share their name and email address with you in exchange for information.

You have probably heard the phrase, “The money is in the list.” Believe me when I say, it’s true!

It is been proven that email marketing yields an average of 4000%+ return on investment (ROI) for businesses in the USA! That means for every $1 spend in promoting email marketing, a business would generate $4000 in revenue. (DISCLAIMER: Those are averages! Some businesses earn MORE and many will earn LESS)!

But, in order to sell you products or services, you need to move listeners to take action to join your email list. You do that, you need to convince them it is in their best interests to do so.

One way is for you to make them an offer that moves them to visit your website. Usually, this will involve free information or resources that could be valuable to the other person. You cannot straight sell a visitor to your website! You need to convince them of your value to them, FIRST!

Less than 5% of the people who initially visit your website are ready to buy at that moment in time. Instead of focusing only on the 5% who are ready with credit card in hand, focus also on the 95% who are looking around and checking you out!

The 5% will buy.

But if you can establish a relationship with the other 95% that benefits them, some of those will also come back and become buyers as well.

That is what a lead magnet will do for you!

Just make sure your lead magnet will fulfill these 5 things:

  1. Make one specific promise that fixes one specific problems for one specific type of person.
  2. Gives the prospective client sufficient information of how this will work for them.
  3. Ensure the offer is perceived as “high value” in the eyes of the prospect.
  4. It provides almost instant gratification for the person who will sign up to receive it.
  5. Contains clear instructions on “What to do next.” (i.e. “Receive your report here.”).

When you design your lead magnet with those five parts in mind, you will begin to see your email list start to grow on a continuous basis.

About the Writer

Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated about 4,000 episodes and conducted 600+ interviews in that time. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from “Concept to Launch and Into Monetization.” You can read more information on his training program at http://www.podcast-training.com You can also download his Podcast Creation Checklist for FREE under the Services tab on his website. He has also created a Christian podcast hosting and marketing platform at https://faithcasters.net