Author: veumagazine

Learning the Power of Your Influence with Nedra Buckmire

Give us a little bit of your background, and what inspired you to write your story

I have been an administrator for many years and still function in this capacity. I am also a speaker, mentor, certified life coach and author. My passion is helping others unleash dormant dreams by teaching them how to release their inherent excellence. When an individual can see with eyes of renewed hope and ultimately realize what they’ve desired brings me great joy. One of the central reasons that inspired me to write Harness The Power of Your Influence was to let every reader know influence is a force, yet it’s not forceful. Being able to intentionally channel one’s force to effect change in a person’s behavior, character, development, or overall outlook is immensely rewarding. The impact of shaping, empowering or lifting someone’s life because of deliberate interactions can certainly rewrite a person’s future.

What is your book Harness The Power of Your Influence all about, and what can readers expect from reading it?

The book’s central focus communicates the significance of comprehending the power one’s influence can wield. When a person is keenly aware they are influencing even when they are not being intentional, it brings a heightened awareness in this area. Readers can expect to understand at the basic level what is influence, their sphere of influence, how to embrace their influence and ultimately how to harness the power of their influence. When influence occurs, the impact should produce measurable results in the lives of those touched.

What has been one of the most challenging things throughout your writing process?

One of the most challenging things experienced within my writing process, which I am still in, has been replenishing my creative energy once I completed my master’s degree. I felt depleted and mentally exhausted from the countless research, papers and writing. Thankfully, I’ve completed my degree, a Master of Science in Psychology, and am working towards completing the book.

Who are some of your literary inspirations and why?

When I look at my library, I have tons of books on leadership several of which are written by John C. Maxwell, Dr. Samuel R. Chand among other others. As a leader in a nonprofit organization, I endeavor to stay connected and grow while remaining relevant in the field of leadership.  These books provide guidance and knowledge which can be utilized as resources to aid me as I impart to those I lead. Other literary works within my library are books that deal with the total person—spirit, soul and body. Some of those authors relating to those areas are Dr. Myles Munroe and Dr. Cindy Trimm. These books deal with aspects of life as we seek to become or remain whole in our spirit, soul and body. Understanding these areas that commonly hinder people’s ability to release dormant dreams and desires, can help me help others find resolve. These literary works have educated as I help lift others that may be stuck with unrealized expectations.

What other projects are you working on along with your book?

Right now, I’m finalizing a mentoring program for the Ravens Hope International organization. Ravens Hope International is teaching and training organization founded by Karen Robinson. I am part of this organization. The program was founded in Houston and is based in Cambodia. It exists to provide spiritual growth, leadership development, life skills, internships and mission opportunities to women ages 18-30. The mentoring program is entitled Maximizing Excellence. Many of the women in Cambodia lack education due to a myriad of factors.  The mentoring program provides further development in specified areas requested by the graduates of the Ravens Hope International instructional program. In addition to this program, I am continually creating content for my empowerment encounters and coaching programs.

Leave us with some final words of encouragement to your readers and aspiring authors

The journey of writing can be laborious and yet immensely satisfying. No matter where you currently are in your journey, keep going. The vision of your book has a story to tell, a truth to reveal and an answer to someone’s dilemma hidden within your words—make sure you tell them.  Your literary work can influence masses but it must first be released. I encourage you to inspire hope, ignite passions and rewrite futures as you impact others with your literary excellence. Harness your power and release your greatness! 

Follow Nedra on social media @ladybuckmire

Author Ashley Pittman Is Helping Women Deal With Pregnancy Loss with Her New Book

Give us a little bit of your background, and what inspired you to write your story 
I am a 3X Best Selling Author, Speaker, Pregnancy Loss and Writing Mentor.  I help women who have experienced pregnancy loss get through the heartache of loss with my method of S.P.E.A.K. I decided to write my own story because I lost twin babies at almost 7 months of pregnancy. I was pregnant with a little boy and girl. Once I started to become intentional with my healing journey, everything opened up for me and that is when I decided it was time to tell my story. 

What is your book all about, and what can readers expect from reading it?
The collaboration that I published, Don’t Struggle in Silence – I am a V.I.C.T.O.R,  released in May 2020. In this book, several women share their stories of pregnancy loss and their healing journey. 

What has been one of the most challenging things throughout your writing process?
The most challenging things during the writing process was deciding on what to share in the book and the meeting phase. We wanted to give the reader what we thought was helpful without overwhelming the reader with too much information. The editing phase is very tedious. It is a lot of back and forth. It is worth it to ensure you deliver a well-polished product. 


Who are some of your literary inspirations and why? 

My favorite writer is Maya Angelou. Ahhhh, I love her! Her words are so powerful and relatable. 

What other projects are you working on along with your book?

I actually just wrapped up a virtual book tour for the collaboration June 2020. I am hosting my first online event called, Fill your Empty Arms with H.O.P.E. It will go LIVE July 11. More information can be found on my social media starting June 29,2020.


Leave us with some final words of encouragement to your readers and aspiring authors 
If you have a story to tell, tell it! Someone is waiting on you. If you are in the midst of getting your story out there, don’t stop! Challenges and hiccups can very easily pop up but NEVER be discouraged. Keep your mind on the end goal and it will come into fruition. 

Author Tiffany Love Wrote a Journal Helping Others on Their Spiritual Journey

Give us a little bit of your background, and what inspired you to write your story

I have always been a journaler and I love shopping for pretty journals. I have a ton of them most all written in.  I usually wake up and write down my dreams, my goals, and I’ll journal during my devotional time.  When I find it hard to pray I’ll sit before God and worship and will write out my prayers and he’ll give me strategies on what to do or whether or not I shouldn’t do it. So I created the journals to share my love for journals and my experience with others. 

Tell us about your journal and what can readers expect from reading it ? This journal was created to write your goals that align with the word of God. Also, you can keep track of your monthly prayers and the outcome.  It’s a way of keeping in contact with the Lord and creating that intimate relationship with the father and making personal.

What has been one of the most challenging things throughout your writing process ?

Throughout this process of creating this project, one of the challenges I faced was finding the time to work on it.

Who are some of your literary inspirations and why ?

Some of my literary inspirations are:

 Tony Morrison

Maya Angelou

Kimberla Lawson Roby

Mary Monroe

These women are my inspiration because they all have their own creativity in telling the stories of African Americans through the eyes of African American women.  

What other projects are you working on along with your book?
Some of my next projects are to get back to working on writing more fiction books and I also want to create more journals. I love them and I think by journaling every day it will help you get clarity about your life.

Leave us with some final words of encouragement to your readers and aspiring authors 

I would encourage my readers and inspiring authors to share their stories. Everyone has a story to tell and our stories help heal others.  Aspiring authors should stop procrastinating and go for it. Treat your writing project like it’s your baby and nurture it. Stay disciplined and consistent and always show up for yourself before anything else!

Tiffany Love

Purchase your copy of Tiffanys journey here: https://www.amazon.com/Visions-Dreams-Destinys-Collide-Journal/dp/1734780800?fbclid=IwAR1FDP9_47o-Q8jXwFsTzv-7v1qAs5PBr_XK0DARWSQhIUn-cs0Af-u2wSg

Follow her on social media @tifflove2

How Author Tanisha Mackin Turned Her Tragedy into Purpose

Award Winning and 5x Best Selling Author, Tanisha D. Mackin was born and raised in Buffalo, NY. Tanisha is an Author, Philanthropist and Publisher. Tanisha used her tragedies to help and motivate others through their pain. Tanisha knows all too well about violence and how it can affect the lives of family members. Tanisha was inspired to not focus on the negative and focus on the positive of her heartaches. She started the Mackin Miracles, formally known as the Mackin Project to assist widows and children who’ve recently lost a spouse or parent to violence.

When asked what inspired this colon cancer survivor to work hard, Tanisha has to look no further than her two beautiful children. A recipient of the 2013 Utopian Euphoria Making A Difference, 2016 Metro Phenomenal Women, 2016 Black Women Are Award for survivorship, the 2016 IALA award for Memoir of the year for her book, My Testimony, I Don’t Look Like What I’ve Been Through, the 2016 Rising Star Award, the 2018 Best of McDonough, 2019 Business Hall of Fame (Best of McDonough) and the ACHI Magazine Award for 2019 Author of the Year. As well as gracing the cover of several magazines (Writer’s Life, Glambitious & BlaQVersity). Her experiences led Tanisha to write several books, write for several magazines, appear on radio and television shows. It also led Tanisha to help others share their stories through writing by becoming a writing coach and publisher. She has worked on several books and book tours including a book tour for Pastor Rhonda Henderson and 4x grammy award winning and reality star Stevie J. Tanisha became a #1 Best Selling Author with her eBook, What’s Next, Sis? that she released unexpectedly in September 2019 and she became #1 Best Selling Author with her book collaboration with Kim Cole (Open Your G.I.F.T.S). Tanisha became a Brand Ambassador for SwagHer Magazine in 2018. July 2018, Tanisha had the opportunity to share her testimony at the Essence Festival in New Orleans. In 2019, Tanisha founded Rebuilding After Bullsh*t, an outlet where women can get together during brunch or dinner and talk about how they are rebuilding their lives after going through bull. 

Tanisha is here to be an encouragement to others who may be going through the hardships of life. Like a butterfly, Tanisha represents the never ending cycle of life.

Interview by Abner Jackson

How long on average does it take you to write a book?

A: On Average it takes me a week to write a book.

Give us an interesting fun fact about one of your books?

A: The photoshoot for my 2nd book (Still Standing – A Widow’s Journey) was funny because my youngest was small at the time and we were in high grass, so besides me being scared of snakes, we had to hold her because we didn’t want to lose her in the grass. It was a mess…LOL

What advice would you give to aspiring authors?

A: Write and do not worry about judgement. Most aspiring authors are afraid to share their stories because of judgement. But I’m here to encourage all my aspiring authors to share their stories because you never know who you are helping with your testimony.

What’s one of your proudest moments in your career?

A: One of the proudest moments of my career is when I won 2019 Author of the Year and 2016 Memoir of the Year.

What’s a random hobby you’ve always wanted to try but never have?

A: Art (painting). I have tried it but I’m nervous to showcase my work.

If you could meet any historical figure, who would you choose and why?

 A: Maya Angelou because of her passion for writing. I would have loved to sit with her and learn. 

What’s your best childhood memory?

A: So many, but the best times is when all my cousins and I would stay at my grandmother’s house. We miss those times.

What is one thing people would be surprised to know about you?

A: That I am a big baby….lol

Please let everyone know how you can be reached (twitter, IG, FB, websites, etc)?

Website: www.tanishamackin.com

IG: @TanishaMackin & @TanishaMackinPublishing

Twitter: @TanishaMackin

Facebook: Tanisha D. Mackin

Best Selling Author, Desiree Lee, Host Virtual Business and Book Expo for Authors

The Virtual Book Expo | Authors In Business™

Authors In Business have brought together the best publishers, marketing consultants, bestselling authors, and industry experts to give you hands-on practical business tips, knowledge, and experience to launch, scale, and grow as an author in business.

When: Friday, June 26th & Saturday, June 27th
Time: 1:00 pm to 5:00 pm Eastern Standard Time
Where: Worldwide Online via http://bit.ly/AIBLIVE

TICKETS
GENERAL ACCESS: FREE to the First 100 registrations (thank you to our sponsors)

VIP ACCESS: $47 per registration + includes 2-week recording and welcome box.

About Authors In Business

Authors In Business Co. is an online community group, created by Desiree Lee, designed to provide extended solutions for aspiring and self-published authors. We have members from all over the world and host events in the areas of publishing, book marketing and advertising, media, networking, and more. We are taking our events digital providing you all with the same quality of speakers, experience, and knowledgable guests.

You will find it very rewarding to connect with readers, experts, and authors in your respected industries. A one of a kind online experience for authors to learn new ways to reach more individuals, while connecting and fostering real relationships with like-minded authors.

Register Now at http://bit.ly/AIBLIVE

About Desiree Lee

Desiree Lee shows authors how to quit the job they hate and build a business they LOVE, with just a book. AIBNATION (Authors In Business Co.) was created after Desiree realized the necessity of consistent book marketing, motivation, and training for authors who are building an online empire while still juggling a full-time job.

As an Award-Winning 5x Published Author, Online Publishing Consultant, International Speaker, and Founder of Authors In Business Co.™, Desiree teaches author entrepreneurs worldwide how to get it done, monetize themselves, and build their brand, so that they can ultimately transform their stories into a successful business.

Desiree knows the challenges of being an author-entrepreneur. After 3 years of side hustlin’ with her own online business, publishing the Bestselling Book, “Inmate 1142980: The Desiree Lee Story”, selling over 20,000 units within the first year release. All though, having the courage to share her story, it made room for her to grow financially and now showing others how to do the same.

How to Stabilize Your Financial Condition During the COVID-19 Crisis

The COVID-19 pandemic is hitting the economic landscape very hard. Governments had at one point, implemented lockdown measures for protecting the health of their citizens. But, this is affecting the global economy. We may enter a global economic recession due to this pandemic. Recession is also going to impact the stock markets. Thousands of businesses will shut down due to the reason and millions of people will lose their jobs. Many experts think that this recession is going to be longer when compared to the 2008 recession. 

You can make some wise moves for stabilizing your finances. Most countries have already flattened the curve of the coronavirus pandemic. You should pay all the high-interest debt for reducing some financial pressure. The lockdown period is the best time to rebalance your investment portfolio. In this article, we are going to share some tips that will help you in achieving your financial goals.

1. Maintain your emergency funds:

You should focus on boosting your emergency funds. Make sure that you have reversed some pool of cash. This cash will help you in affording necessities during the economic downturn. The global economy might enter into a recession due to this pandemic. Thus, you should focus on boosting your emergency funds first.

 2. Strict Budgeting Measures:

You need to free up your money for affording necessities during an economic recession. Thus, you should exercise strict budgeting measures during an economic downturn. Many people are already working from their home so they don’t need to worry about transportation costs. You should cut down all the non-essential spending during this economic downturn.

3. Give more priority to health insurance:

You shouldn’t compromise on insurance protection during this pandemic. If you have already taken some long term plan, then you should pay its premium on time. This plan will eventually help you during tough times. Also, make sure that you have medical insurance. This will help you in paying the COVID-19 medical bills.

 4. Don’t discontinue your important investments:

Investments are very important for your portfolio. They will help you in achieving your life goals. However, every life goal has a different value. You should try to manage your important investments. If you want to raise some cash, then you should discontinue your bad investments. You can also pause some of your investments like mutual fund SIPs.

 5. Avoid panic selling:

The global market was crashing very fast in May. However, the market is now stabilizing with time. Many investors are feeling uneasy due to the current pandemic. Your portfolio might tumble due to this pandemic. Thus, you might think that it is a good time to sell all your stocks. This is the worst choice that you can make during this pandemic. If you are selling your equities at a very low price, then you will lose a lot of money. The value of stocks will return to their normal value after this pandemic is over. The global market is already healing with time. If you are selling shares, then you will only increase your losses. You should hold your shares until the pandemic is over. 

Conclusion 

The Coronavirus pandemic has shaken the global economy. Unemployment is rising due to this pandemic. The stock market has fallen due to this pandemic. Thus, investors have already lost a lot of money. Millions of businesses are been closed due to loss of demand. Everyone is worried about their finances. The tips mentioned in this article will help you in stabilizing your financial condition. You can take these small steps for managing your financial condition. This pandemic will eventually end and life will return to normalcy. 

How to Protect Your Mutual Funds From a Financial Crisis

Many investors are still recovering from the 2008 stock market crash. The economy was growing very fast before the coronavirus pandemic. Investors were already looking for methods to protect their investment portfolios. They want to protect their portfolio from the next financial crisis which might come after the coronavirus pandemic. Mutual funds have very limited exposure to the global market. There are various methods to protect your mutual funds from the next financial crisis. In this article, we are going to talk about the key strategies that you can use for protecting your mutual funds.1. Go for Bond Funds 

Bonds are considered to be the safest investment. You will always get some interest payments every year. If you want to protect your mutual funds from the economic turmoil, then you should invest in government-issued bonds. These bonds are safer when compared to corporate bonds. The stock market might crash due to the pandemic. But, the U.S government is never going to declare bankruptcy.

You can also protect your funds from an America crash. Investors should look for bond funds that are issued by stable foreign governments. The U.S economy will also have some effect on other nation’s economies. However, it can’t completely destroy the economy of other first-world counties. 

2. Avoid Leveraged Funds 

The leveraged funds were the main reason behind the 2008 crisis. You can use these funds for generating some quick profits. However, these funds are also riskier when compared to other bonds. If you want to remove unnecessary risk, then you should get rid of leverage funds.

3. Reduce Risk

Money market funds are the most stable type of mutual funds. These funds are short-term debts that are issued by the government. Sometimes large corporations can also issue short-term debts. Thus, the risk of default is very low on these funds. You will get only limited returns on these funds. Money market funds are not going to help you in building serious wealth. However, you don’t need to worry about losing this money.

4. Check foreign bonds

You should also invest in good foreign corporate stocks. There are many good foreign bonds that will help you in earning good returns. This will also help you in limiting your risk. The foreign stocks will actually gain value if the American market crashes. Thus, you can limit your risk by investing in both American government bonds and foreign government bonds.

5. Spread the Risk 

The best thing about mutual funds is that it will increase the degree of diversification. You don’t need to worry about diversifying your funds. However, you should even protect your fund investments by investing in different types of funds. You should invest in both long-term and short-term bonds.

  6. Noncyclical Funds 

Most people think that the stock market is the riskiest investment. You can lose all of your investment during a global recession. However, there are still some stocks that you can invest in during a recession. These stocks are known as noncyclical stocks. They are more stable when compared to other stocks because the companies are providing essential goods and services. The best example of this is the utility sector. People will always need electricity, water, and gas. Also, you can consider tobacco and alcohol as an important commodity as they remain strong during an economic recession. Customers will spend money on these products even if the economy is down.

Conclusion

We might face a financial crisis after this coronavirus pandemic. However, the U.S. economy won’t stay down for a long time. The USA market has always thrived after a recession. You should use the tips mentioned in this article for protecting your mutual funds. Also, the best way to protect our mutual funds is by letting the economic storm pass.

Author Adrian Carter Challenges the Tradional Societal Relationship Norms in His New Book

Author of the must-have leadership development book, Emerging as the Right Person in the Right Place at the Right Time: Leadership in the 21st Century Using The Ellison Model, and founder of the EmpowerMEN Conference, a male empowerment initiative focused on redefining the identity of men in the 21st century, Adrian N. Carter is a sought-after keynote speaker, conflict resolution practitioner, and leadership development trainer who has been impacting corporations and educational institutions for over 20 years with his dynamic and progressive ability to lead and help others build solutions using the character and economic development engine of The Ellison Model.

1) Give us a little bit of your background, and what inspired you to write your story .

I’m a  father of three who found the world extremely perplexing while going through my divorce proceedings after nine years of marriage. I saw the world around me regarding the expectations of me as a man and husband as lopsided. It began to take its toll on me. In that process I felt a deep need to not be quieted. It was important for my story and a man’s story of love, relationship, marriage, and the impact of social norms to be told.

2)What is your book all about, and what can readers expect from reading it?

The book uses my personal story as a foundation to engage in a deeper deconstruction of social norms in our society that guides how many people view relationships as it relates to headship, leadership, provision and protection. The book challenges traditional patriarchal views, which negatively impacts both men and women attempting to meet these unnatural expectations, to offer a revolutionary perspective on oneness. The book is pivotal for everyone, but for Black men and women especially. Our financial progress rests in our ability to first establish our family unit on a unified front. This book will help Black families put aside Eurocentric ideals for relationships, which in fact work against our nature for community and economic development. 

3)What has been one of the most challenging things throughout your writing process?

The looming question has been is the book well-written enough publication yet? Have I made my point clear enough for others to understand. It was important to present a complete, well-rounded, consistent and concise presentation of information so that readers can follow my thought process. As a conflict resolution practitioner, understanding is central to our work. 

4)Who are some of your literary inspirations and why? 

My mentor, Dr. Deryl G. Hunt, was a sociologist and professor who did a lot in the field of leadership development and conflict resolution. His work in developing The Ellison Model, a social development framework, is an important tool for building inclusive community. The Ellison Model principles are care, share, love, trust, respect, and honor. My book and my life follows the same ethos. Overall, I enjoy the work of many authors and theorists. 

5)What other projects are you working on along with your book? 

This book will be later accompanied by a guided journal and family planning book to assist men with self-management and financial planning. 

6)Leave us with some final words of encouragement to your readers and aspiring authors. 

Our voice is the most important element of our human experience. We speak loudly and boldly with our money, entertainment choice, political decisions, and with our silence. Use your voice and say something great in everything you do. 

Connect with Adrian through his social media pages here

Instagram: @adriancarterspeaks

Facebook: adriancarterspeaks

Twitter: ancarterspeaks

And website https://www.adriancarterspeaks.com/the-ellison-model

Why a Digital Presence Isn’t Enough

Written by William T Batten

An embarrassing story from my early marketing time:

When I started out in the content marketing business, I had… well, I’d bought into the hype. I’d learned that businesses are desperate for good marketers (which is true) and content marketers can make great livings in their spare time.

Also true.

So I built my website, optimised it for search engines and patted myself on the back. Then I wrote a few articles showing off my knowledge and skills.

And… that was about it. I was on Twitter and Facebook a little, but not much.

But even if I’d grinded social media, it wouldn’t have changed much. That’s a common timesink for entrepreneurs, both established and aspiring.

Either way, I wasn’t thinking about it too deeply. The hype was seductive enough that I thought I’d plonk myself on the internet and people would find me.

I know I’m not alone with that. Many entrepreneurs do the same thing.

But as we all learn quickly enough, a digital presence isn’t enough.

You need something more if you want people to find you.

And if you want readers to become clients.

That takes being a digital authority.

Think about it from a potential client’s perspective. They want help with something, and they’re looking for someone to help them.

Could you be the one?

Probably, but so could dozens of others. If you’re a coach with little more than a website, you’re interchangeable with every other coach… plus hypnotherapists, wellness consultants, astrologers, reiki practitioners, performance optimisers and anyone else your client thinks could help them.

If you’re a digital authority, though, those others fade into the background. People choose you because they can see you’re different.

They see you know what you’re talking about and have the power to solve their problems.

Here’s how to cultivate digital authority:

Frequent Contact
Amateurs write whenever they ‘get inspired’.

Professionals show off their knowledge in weekly informative-but-probably-unengaging blog posts.

Digital authorities, though?

They constantly entertain and inform their market.

To the untrained eye, they’re pitching them.

Offering goodies and delights to sell.

Which… well, they are.

But they’re also ensuring they’re never far from their prospect’s minds.

Think about it – you and folks you know have problems. And you’ve met professionals who could help you solve them.

But one of the obstacles that stops you reaching out is… you’ve forgotten them.

Maybe you met the professional at a party two years ago.

Maybe you saw their ad, once, last fortnight.

I’m not saying you’ll never remember some old chance encounter – but it’s far less likely than someone you regularly read and enjoy.

This is how expertise becomes authority – by coming to mind when you look for a solution.

Demonstrations
Anyone can talk a good game.

That’s what experts and snake oil salesfolk have in common.

What separates them – and what authorities do – is the experts can demonstrate their skills.

Demonstrations are the finest form of proof. If you can have your reader experience what you can do – even just a taste – it’s even better than word of mouth.

It’s easy for me to demonstrate my marketing skills – by publishing every day, I prove I can write a lot and write well.

As for my hypnosis skills…

If my writing isn’t enough to inspire even a little change – which, for most folks, it is – I give away eight hypnotic audios to anyone who wants them. All they need to do is sign up to my email list.

Speaking of…

Valuable Gifts for Subscribers
Amateurs give away stuff for free, but professionals know the value of information. That’s why so many sites offer bonuses to anyone who signs up to their email list.

Everything that doesn’t cost money on my websites serves some purpose. The articles promote my offers, while the bonus reports and hypnotic audios get folks on my lists.

The great thing about this is it lets prospects experience you firsthand. If they like what they see, they’ll be back for more. If not, they were never right for you in the first place.

Authorship
Anyone who’s a published author has instant authority. There’s a lot of prestige that comes with that.

Even though these days, it’s absurdly easy.

Take 50-ish pages of useful solutions around a common theme, bundle it into an eBook and sell it – either as a PDF/epub file on your site or through Amazon’s self-publishing platform.

No need to impress publishers these days.

Although publishing a book is easy, it still takes commitment. Apart from the prestige, it shows you know enough to fill a book and are dedicated enough to write it.

High-price Offers
This one is my favourite.

Not just because it immediately builds authority… but it can earn you a lot of money too.

Having some high-end product or service instantly makes you an authority. While everyone else sticks to eBooks and low-ball products, you show you’re elite by charging elite prices.

The only thing to watch for:

Your offer has to be worth what you charge.

You could easily slap a thousand dollar price tag on a whitepaper… just make sure it delivers ten times that in value.

And, of course, your marketing must make that value clear.

Inflating your fees makes you look ridiculous and can destroy your reputation.

But charging a lot and delivering even more?

Why, only the top 5% of any field can do that.

So show that’s where you belong by creating and selling something at the high end.

Some prospects will buy it, while making your more affordable offers look… well, affordable.

Of course, it’s all well and good for me to say all this.

I like writing, so of course my advice involves writing a lot more. Everything from the frequent contact, to creating and selling gifts and elite products…

It takes work.

More than that, it takes time.

But there’s no rule that says it must be your time.

If you’d like to outsource any of this, it pays to go with a freelancer who understands your industry. If you offer hypnosis, meditation, mind training, energy work or anything else that involves going deep inside, then I get you.

And I get your prospective clients.

You can hire me for a range of content marketing services here:

How To Handle Criticism In Business


Written by Jon Allo

When it comes to business and being a success in business, you’ll have to get use to some form of criticism. After all, the right type of criticism can be very helpful and make you better than you thought you could be.

But, sometimes the wrong type of criticism can actually make things worse so it’s important to understand the different types of critics. You need to know who you should listen to and who you should ignore.

  1. Friendly

People who offer friendly criticism are often your supporters. These people care about you and want you to succeed. They often use criticism to build up the person, not tear them down. They want you to make it in the world and sometimes their ideas are good and sometimes not. You’re more likely to listen to this type of criticism since it comes from known supporters, but remember to ensure that the advice given is fact based.

  1. Indifferent

People who offer indifferent criticism typically don’t really so much care about hurting your feelings as much as they care about bringing about the truth and facts surrounding an issue. They may be natural objectors who simply like being a sounding board to bring out the different aspects of a situation. They aren’t personal at all; they’re objective. It’s important to listen to this type of criticism and also pay attention as before to the facts of the situation.

  1. Hostile

Today, these types of critics are referred to as trolls. This type of criticism has no objective reason, or supportive reason. Instead it is designed to demean, attack, control and undermine. You can recognize this type of critic because they are on attack and trying to tear you down. Oddly, you can still benefit from this type of criticism but mostly these are the people you should ignore.

To evaluate criticism, consider the following:

How true is it? – List out the facts of the situation so that you can determine what is really true.

How can I change it? – If some good points have been made, can you make a change?

Do I care? – If it’s something from a hostile source, do you really care at all what they think?

How can I make this a positive? – Now, how can you take the facts of the criticism and turn it around into a positive?

In each case you should always listen to the criticism with open eyes and ears without being defensive. Each has its own good and bad points, and while you can ignore the person giving the hostile advice due to their rudeness, do listen to what they say so that you can determine if there is any level of truth. After all, regardless of the reason for the critic to give you advice, as long as there is truth you can profit from it.

Being a business owner and entrepreneur can be overwhelming and exhausting. So how do some people seem to thrive and achieve their goals and dreams while others struggle? The answer is mindset. To start taking steps today to embrace a success mindset get a copy of my free checklist, Cultivating A Business Mindset at https://jonallo.com/mindset