Most Popular Social Media Marketing Platforms 2022
You have already heard so much about social media marketing platforms 2022 and previous years that it is already a norm. Millions of people use this platform to connect with their loved ones and the world. Facebook, Snap chat, YouTube, Instagram, and Facebook Messenger are among the top platforms. Though the very recent entry TikTok is also on the rise, it still comes later than Instagram.
This might be surprising, but when 80% of the customers also engage with brands over social media, not all social media platforms are made for this use case. Here are the top best social media apps.
This platform has over 2.27 billion active monthly users, making it the number one choice for all SMM platforms in 2022. With Facebook Ads Manager, you may also create ads that target your users based on different factors such as location, age, relationship, gender, level of education, job title, interests, device usage, purchase behavior, etc.
Facebook lets you create Custom Audiences from the lists of phone numbers that you have collected to reach your current customers. You will also use Facebook Pixel to target the customers that have visited your business website once. It has also been the most popular social media platform since 2022.
Twitter now has an average of 186 million of its daily active users. It is also the fastest-paced platform, and most users visit it to have new information. It also makes it a better marketing platform for companies that often post their original content.
It also makes it very easy for those users to share their links to new blogs and pages, and if you keep doing it regularly, you will also send users your content directly. You can run a devised social media marketing strategy on Twitter.
Facebook now owns Instagram. It boasts over a million monthly active users. It also has similar options for advertising, such as Facebook. Instagram is also a visual platform that allows you to present your businesses’ personality. It is also not a text-heavy platform, and it also doesn’t allow any links in the posts.
You also get access to many tools which you can use to boost the creative experience of the audience you have. Instagram is an ideal platform for your business if you need to reach your customers through photos and videos.
YouTube has more than 2 billion users. It is an ideal platform for highlighting your company culture and creating demonstrations and tutorials. If your company can create such content, you can make YouTube a great place to connect to your users.
Apart from all of the views you can get on this platform, you can host videos to get embedded on your site.
It is an ideal platform to send some real-time updates about your business. Snapchat lets you send videos and photos which stay active over the platform for 24 hours. It also makes it better for businesses that need to promote their timely events, such as conferences or product launches. It is one of the best social media apps.
These are some of the top Social Media Marketing platforms in 2022 that can help you boost your business and find targeted customers from all links. You can enjoy a healthy rate of sales increase on your business once you use social media for your marketing.