After a three-year hiatus due to the pandemic, lifestyle retailer DTLR is set to make a grand comeback with its highly anticipated fashion show, the 2023 Fall Fashion Showcase: EXCEL. Taking place on Sunday, June 11, 2023, this promises to be a celebration of fashion, music, and the brand’s remarkable 40-year journey in the industry.
DTLR has established itself as a prominent player in the fashion world, and this year’s theme, “EXCEL,” reflects the brand’s continued success and growth. The emphasis on the letters “XL” signifies the transition into bigger and better things, while also paying homage to the milestone of forty years in the industry. Notably, “XL” is also the Roman numeral for forty, further emphasizing the significance of this anniversary.
As part of the 40th-anniversary celebrations, DTLR will incorporate rubies, the appropriate gemstone for this milestone, into the show. These rich red gems perfectly align with DTLR’s iconic company colors that have represented the brand throughout its illustrious history.
The 2023 Fall Fashion Showcase: EXCEL will captivate attendees with a series of scenes, each paying tribute to renowned brands and select trends that have made an indelible impact over the decades. NIKE, JORDAN, NEW BALANCE, JAVI, and GOORIN are among the brands that will be honored during the event. These brands have not only shaped the fashion industry, but have also become synonymous with style, innovation, and cultural influence.
We had the chance to speak with the DTLR executives Apprelle Norton who is the Region Vision Manager of the South, along with David Storey who serves as the District Manager in Northern Florida and Savannah. Listen to their full interview below.