Day: May 24, 2020

Five Drivers of Success in Entrepreneurship

Entrepreneurship is a journey. Every day presents an opportunity to learn and to create new ideas. The life of an entrepreneur is craziest. For example; working at weird hours and having fun at work. But what gives entrepreneurs the energy? This question is just answered by the definition of an entrepreneur that is a risk-taker. Quitting is not the means to end problems, but the means to create problems. With that being said, checkout our list of the five drivers of success in entrepreneurship

1. Open mind

Entrepreneurs’ number one driver is an open mind. Therefore, an entrepreneur should be ready to embrace new ideas, to accept the dynamics of technology, and to take his customers views positively.

2. Value your work.

The aim of entrepreneurship is not prioritized on profit-making, but rather on satisfaction. Delivering the best to the customers creates loyalty and long-lasting customer relationship. If you wish to be a great entrepreneur, don’t dwell on becoming rich. Richness automatically comes when you have the right spirit of doing things.

3. Think beyond today

Entrepreneurship is a journey and not a destination. Think beyond what it is today by initiating new ideas. Technology is driving the field of entrepreneurship. Communication technology is developing at a crazy speed. The world is now a small village where information takes seconds to go round the world. Make new techniques for doing things. No one is limited to live in the past or present. You can stretch out and reach far beyond today.

4. Embrace results rather than reasons

What matters for an entrepreneur is delivery. The joy is an entrepreneur should be in the results. No excuse for failure in the entrepreneurship world. Dwelling on reasons will only tell you why you are a failure and should quit. Reasons demoralize and give thousands of excuses as to why you should not take any risk. 

5. Challenge yourself

Entrepreneurship is a personal pursuit, and no one is going to mind your business. Until you challenge yourself, you will always think you have made it. Try new difficult things more so the ones people fear to try. Let your slogan be, “I need a bigger challenge.”

Seven Digital Marketing Techniques For Your Business

Marketing is more than just advertising your products. Market competitiveness can be hectic if you don’t have a strategy to win and retain customers. Technology has become a critical component of marketing. Customers in the current markets want a more personalized awareness. If you’re going to win customers, you need to use marketing strategies that create brand awareness and better customer interaction. Keep reading for the seven techniques to help your business grow

1Artificial Intelligence.

Artificial Intelligence is a driving force in developing marketing technology. You don’t need to do cumbersome tasks as long as you know about Artificial Intelligence. Blueshift revealed in his study that 55% of marketers use Artificial Intelligence in their products brand awareness. Using artificial intelligence can significantly improve customer service through personalization.

2. Video presentations

Technology advancement has made it possible for marketers to present their products in person without traveling. Platforms like YouTube, Face book, Instagram, Netflix, and Amazon prime video has made this possible. It is now a one tap, and you get all you want about a particular product.

3. Smart speakers

In the current era, these devices have become more available and affordable with the advancement in technology. Now marketers can reach their target customers with much ease in a personalized form.

4. Forbes Agency council

Forbes Agency refers to an invitation program for use in advertising agencies, public relations, and media strategy.

5. Integrated marketing programs

Integration of online advertising with social and mobile advertising can make a significant move in the market growth. An integrated marketing program will eliminate redundancies and improve the efficiency of marketing techniques.

6. Chatbots

One way of bringing your customers closer is by use of chatbots. They create a platform where customers can directly chat with marketers. Customers can ask questions and get answers immediately without the use of natural persons. Amazingly, you can integrate chatbots in your business website to be greeting visitors when they access the site.

7. Voice search

With the advancement in communication technology, voice searches have made it easy to order products by use of a verbal command. Voice search is easier and faster than traditional management.