Cashe Royal is a Celebrity Stylist out of Atlanta,GA, by way of Miami, FL. Cashe is the heart of fashion and style and breathes sprinkles of glitter, luxury and anything couture. Cashe is an all-around fashion guru, who entered the styling world as an outlet for her creative muses.
Cashe is also a philanthropist by heart. She is an educator with a Bachelor’s of Science in Biology. Cashe was the youngest board member on the Mayor of Opa locka Women’s Initiative. She is also an Eastern Star, and serves as a Pastors Aide at her beloved church.
When you meet Cashe, you are in the presence of Royalty. Her style is impeccable and is sort out by many. She is also a slayer herself when it comes to the camera.
She is a natural around the camera with an extensive training background in Dance from Miami Magnet Schools. This training has afforded her with the opportunity to appear in music videos as a video model with the likes of Cash Money, P. Diddy, R Kelly, and DJ Khaled. She has touched both sides of the camera by styling numerous productions, plays and fashion shows. Cashe Royal has experience in styling throughout the entertainment business, and is the Brand Ambassador for Prestigious Hair and Diamond Kisses lipstick Company. Her client list includes some of your favorite celebrities including: Shay Johnson, Reality Star/LHHATL, Flavor of Love, Natalie LaRose’, Platinum Artist, Johnnie Blaze, Reality Star/Recording Artist, BBOD, Reality Star Group/Recording Artists, Pretty Ricky, Platinum Recording Artist, Natalie Nunn, Bad Girls Club, Alexis Sky, Reality Star/LHHH, and Taylor Girls, RCA Recording Artist just to name a few.
We sat down with the style guru to get a glimpse into her life, and learn more.
How did you get into the fashion world and becoming a wardrobe stylist ?
I’ve always been into Fashion and I used to model so it brought me closer to getting into the styling business. I have been in music videos, fashion shows, magazines etc. So fashion and clothing has always been in my future.
How did you go about really branding yourself and gaining a celebrity clientele?
About 3 years ago I decided to become a noted fashion stylist and take my brand to the next level. I reached out to the many contacts that I had already established relationships with in the industry and began to venture out with my skills.
What is one of the most challenging parts of being a wardrobe stylist ?
The most challenging part about being a wardrobe stylist is getting your client comfortable with you and allowing you to be a creative being through them.
A lot of people think being a stylist is something simple that anyone can do. Talk about some of the misconceptions people have about becoming a wardrobe stylist
The most misconception is that it’s not really work. A lot of people think that we as fashion stylist play dress up, when in actuality we are the creative geniuses behind your entire look!
What does your daily routine consist of in the life of a stylist ?
My daily routine is to get up and say my prayers to the most high and stay current with fashion and style.
What are 3 things people don’t know about you ?
The 3 things people don’t know about me is that I wanted to be an Alvin Ailey Dancer, I’m a couch potato, and I love to sight see!!!
You have an event coming up this month. Tell us about that
My event is on October 15th in Douglasville, Georgia at Uniq Lounge from 5pm till 8pm. Its called Fall Into Fashion “Sip N Shop” and will have have vendors who will be selling a number of items. MTV’s Wild N Out B. Simone hosting along with Kelsey Nykole and Press Play performing. There will also be Giveaways, along a chance to enter our raffles for some amazing prizes for supporting our vendors. Free food and wine will be present as well.
What advice do you have for upcoming stylist and entrepreneurs in general?
My advice will be to never never never give up believe in your talent and skills and what you have to offer!
Crown Salon in Houston, Texas along with Mielle Organics, treated several teachers, and victims of Hurricane Harvey to a day of beauty. Like a lot of people, the majority of the ladies were either rescued by boat or helicopter and had to evacuate their homes quickly due to the water rising. The ladies lost everything and were left with nothing but the shirt on their backs. After providing them all with hotel rooms, Crown Salons wanted to bring a sense of normalcy back into their lives and treated them to a day of beauty, complete with hair styling, eye brow threading, facials, a full face of makeup and gift bags! We spoke with the owner of Crown Salon Kristen Lafell to get more insight into her company and what this meant for her.
How important was it for you all to provide your services to the hurricane victims? The importance of giving back to you
Giving back to me is apart of who I am. Whether it is giving back monetarily, It’s the reason I partially started my own business catering to women.
What was the most rewarding part about giving back to the ladies ?
The fact that the women felt beautiful and full of life after the dark storm was the most rewarding. That we could spark a fire in them for a least the moment.
Lets talk a little bit on entrepreneurship. What inspired you to start your company?
I have always been an advocate for women- women’s rights, women’s points of views, and how they are viewed to society. Crown Salon stands for everything “female”. I wanted to open a salon because I believed it could be a place where women can come and forget about reality and all the stigmas that are said about women, hair and beauty. At Crown, women can be who they want to be and open up to stylist and other women. It is like a community at Crown for women. We support each other and lift each other while getting a little extra “maintenance”.
What have been some of the biggest obstacles you have had to overcome along your journey ? I don’t really focus too much on the obstacles, but we have had a few hiccups. Like starting any business, you really don’t know what you are getting into until you are in.
What impact would you like for Crown Salon to leave not just in Houston, but across the nation?
I want Crown to become a lifestyle for women. Here every woman is treated as the Queen they are and I want women across the country to know they are Queens and nothing less.
What have you learned through the process of working with the ladies about the importance of being thankful for what you have ? A few years back I had a near death experience and since then I have viewed life one day at a time and valued the invaluable such as family, friends, and life. Working with the ladies has refocused me to value people and life and not material things.
Words of advice/ encouragement for aspiring entrepreneurs?
Trust in yourself and be confident in your ideas. Listen to others because whether negative or positive it will drive you in the right direction and push you even harder.
Atlanta, Ga resident and serial entrepreneur Snoop, is definitely a force to be reckoned with in the business world. She enrolled in college at the age of 16, and graduated at 20 from Vanderbilt University with a degree in Economics. After a short lived corporate career working for American Express, she went full force into her entrepreneurial endeavors, and hasn’t looked back since. Snoop is the owner of multiple successful businesses including The Hookah Hideaway, and Escobar Tapas Lounge, both located in Downtown Atlanta, Ga. She is also working on her new dating app Girl Talk App, and working on opening a third location. We sat down to talk to the business mogul and find out what she is a women who dominates.
Was entrepreneurship something you always wanted to do?
I always knew I wanted to have my own business, even as a child. Growing up, I never really had a career path, but I knew that I wanted to be a business woman and have my own. Having my own businesses seemed like a dream at the time, but that is exactly what I am doing right now, so dreams come true I guess!
What did you learn from opening up your first business, that carried over into your next ones? What did you learn along the way?
When you open up your first business you really don’t know what you are doing. Everything is a 100%, or probably more so like a 150% risk. It’s always 100% risk when you open up a business, but when it’s your first one and you don’t know what you’re doing, its even more of a risk. I didn’t know anything when I opened up my first business. I didn’t have a business plan, I didn’t have a marketing plan, I didn’t have funds allocated to start a business. I just did it off of emotion. The things that I didn’t have in place for my business then, I have in place now.
How did you balance and take everything you learned in your past in order to grow into the person you are today?
That’s actually one of the things I will be talking about on my new website whoissnoop.com. Every successful person has a story, or any person period. We all have things that we have been through, and situations that we were born into that we have no control over. It’s the people that overcome those things that end up being the most successful in life. I think a lot of times we don’t learn as much from failures as we can. It’s only when people win that they really look at what they did, or this is what got us this “w,” but you really can learn more from your failures. I have this wall in my office of all the businesses that I have ever opened and been apart of. There were ten of them that I have done in the past eleven years, and over 50% were not successful. So always remember that you have to try. You have to put your best foot forward or nothing will ever happen. You won’t be successful or unsuccessful, you’ll be stagnant.
Entrepreneurship is hard and definitely not for everyone. When you first started your business, was your family and friends supportive of your dreams?
Not as supportive as I would have like them to be, but for the same reasons as most parents. My mom is very traditional and old fashioned.Graduating from a school like Vanderbilt, it was expected of me to get a nice paying job with benefits and things of that nature. It’s so funny because I actually remember when she really started believing in my entrepreneurial spirit. She would just start giving me little bits of information, so now if I ever wanted to go work for someone, it would be unbelievable!
What inspired you to start the Girl Talk App?
I was inspired to create the “Girl Talk” app because I am a lesbian, and for most lesbian women its a little harder to find mates. I thought that it was a great business opportunity, being that there is nothing out there like it.
When making your transition from American Express to being a full time entrepreneur, how did you find the faith to really believe in yourself, and know that you can do it?
Well, I’m an Aries, so I’ve always had kind of a daredevil personality. In my younger days I was really impulsive, so I really didn’t have any fear. I just felt like if it didn’t work out I can always go get a job anyway, because I have a degree. I just always pretty much believed in myself.
How did your business partnership with rapper 2 Chainz come about?
The full story will be on my website that’s coming out shortly after Labor Day, but we ended up meeting because I was looking for another location here in Atlanta. I had Hookah Hideaway for about two years at the time, and wanted to open up another spot. When I first moved to Atlanta, I lived in some lofts that was right around the corner from here, and I would always walk to Peters St, so I just thought it was a dope little area and wanted to own something over here. My realtor ended up hooking us up, and we ended up really clicking. Its a very interesting story of how we met and when I found out that we were opening up Escobar together, but I want to save all that juice for the website whoissnoop.com
What are some of the most important things you have learned over your ten year entrepreneurial journey, and what advice do you have for aspiring entrepreneurs?
I would say the most important thing that I’ve learned is how to handle stress. In the business world you go through really high stress situations. I learned how to not let a bad situation ruin my day. So that probably is one of the biggest things, being able to have peace and to have a life outside of business. My advice for aspiring entrepreneurs is to NOT GIVE UP.
To learn more about Snoop follow her on Instagram and Snapchat @whoissnoop