Category Archive : Marketing

How To Build Your Email List Using Podcasting

Written By Robert Thibodeau

In order to succeed in business, you need clients.

In order to succeed in podcasting, you need listeners.

If you use your podcast to further your business, you need a way to turn those listeners into clients! (That is pretty obvious, right?)!

In order to accomplish this, you need a lead magnet.

A lead magnet is simply a landing page that generates interest in what you are offering a potential listener to take some action. The action we are talking about here is for a person to be willing to share their name and email address with you in exchange for information.

You have probably heard the phrase, “The money is in the list.” Believe me when I say, it’s true!

It is been proven that email marketing yields an average of 4000%+ return on investment (ROI) for businesses in the USA! That means for every $1 spend in promoting email marketing, a business would generate $4000 in revenue. (DISCLAIMER: Those are averages! Some businesses earn MORE and many will earn LESS)!

But, in order to sell you products or services, you need to move listeners to take action to join your email list. You do that, you need to convince them it is in their best interests to do so.

One way is for you to make them an offer that moves them to visit your website. Usually, this will involve free information or resources that could be valuable to the other person. You cannot straight sell a visitor to your website! You need to convince them of your value to them, FIRST!

Less than 5% of the people who initially visit your website are ready to buy at that moment in time. Instead of focusing only on the 5% who are ready with credit card in hand, focus also on the 95% who are looking around and checking you out!

The 5% will buy.

But if you can establish a relationship with the other 95% that benefits them, some of those will also come back and become buyers as well.

That is what a lead magnet will do for you!

Just make sure your lead magnet will fulfill these 5 things:

  1. Make one specific promise that fixes one specific problems for one specific type of person.
  2. Gives the prospective client sufficient information of how this will work for them.
  3. Ensure the offer is perceived as “high value” in the eyes of the prospect.
  4. It provides almost instant gratification for the person who will sign up to receive it.
  5. Contains clear instructions on “What to do next.” (i.e. “Receive your report here.”).

When you design your lead magnet with those five parts in mind, you will begin to see your email list start to grow on a continuous basis.

About the Writer

Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated about 4,000 episodes and conducted 600+ interviews in that time. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from “Concept to Launch and Into Monetization.” You can read more information on his training program at http://www.podcast-training.com You can also download his Podcast Creation Checklist for FREE under the Services tab on his website. He has also created a Christian podcast hosting and marketing platform at https://faithcasters.net

Seven Digital Marketing Techniques For Your Business

Marketing is more than just advertising your products. Market competitiveness can be hectic if you don’t have a strategy to win and retain customers. Technology has become a critical component of marketing. Customers in the current markets want a more personalized awareness. If you’re going to win customers, you need to use marketing strategies that create brand awareness and better customer interaction. Keep reading for the seven techniques to help your business grow

1Artificial Intelligence.

Artificial Intelligence is a driving force in developing marketing technology. You don’t need to do cumbersome tasks as long as you know about Artificial Intelligence. Blueshift revealed in his study that 55% of marketers use Artificial Intelligence in their products brand awareness. Using artificial intelligence can significantly improve customer service through personalization.

2. Video presentations

Technology advancement has made it possible for marketers to present their products in person without traveling. Platforms like YouTube, Face book, Instagram, Netflix, and Amazon prime video has made this possible. It is now a one tap, and you get all you want about a particular product.

3. Smart speakers

In the current era, these devices have become more available and affordable with the advancement in technology. Now marketers can reach their target customers with much ease in a personalized form.

4. Forbes Agency council

Forbes Agency refers to an invitation program for use in advertising agencies, public relations, and media strategy.

5. Integrated marketing programs

Integration of online advertising with social and mobile advertising can make a significant move in the market growth. An integrated marketing program will eliminate redundancies and improve the efficiency of marketing techniques.

6. Chatbots

One way of bringing your customers closer is by use of chatbots. They create a platform where customers can directly chat with marketers. Customers can ask questions and get answers immediately without the use of natural persons. Amazingly, you can integrate chatbots in your business website to be greeting visitors when they access the site.

7. Voice search

With the advancement in communication technology, voice searches have made it easy to order products by use of a verbal command. Voice search is easier and faster than traditional management.