Written by Adrena Martin-Tolbert
Music mogul Sean “Diddy” Combs has recently topped the Forbes list of the 2017 highest paid celebrities. The Harlem, New York native worked hard to achieve the level of success he has reached today, with no plans of backing down any time soon. Through his music production company Bad Boy Entertainment, which he launched in the early 90’s, he has worked with and launched the careers of many artists including the late Biggie Smalls, Mary J. Blige, Mariah Carey and more. Along with being a music mogul, part of his career success can be attributed to his role as a business man, with ventures including his Sean John clothing company, Revolt TV, and stakes in tequila DeLeon and alkaline water brand Aquahydrate. No matter where you are in your journey to success, we can all learn these 3 business lessons from Mr. Combs, and use them to propel our own careers forward.
Speak it into existence
“Ten years from now we’ll still be on top.” These are the lyrics from Diddy’s verse on one of his most iconic songs he featured on with the late Biggie Smalls, “Mo Money, Mo Problems.”. Even during the early stages of his career, Diddy did something that most people fail at doing, speaking things into existence. Along your journey to success, and especially when you are just starting out, it can be hard to see the light at the end of the tunnel. It can be especially hard when we see all the odds stacked against us, and the many reasons why we THINK we can’t be successful. Whether you are trying to get a higher position at your job, or be the owner of a successful comapny, we have to get get into the habit of seeing what we want our lives to be in the future, and literally speaking it into existence.
Focus on Your Strengths
No successful person has ever accomplished anything alone. For the past 10 years, we have seen Diddy be the face of, and represent the Ciroc brand in every aspect of his life. You could easily mistake him for being the sole owner of the company. Back in 2007, he signed a 50-50 marketing deal with alcoholic beverage company Diageo, owners of Ciroc, to come up with the marketing strategy and push behind the brand. This deal allowed Diddy to focus on one of his major strengths, which is being a marketing genius. In life, it can be hard for us to trust others with the one thing we love the most. As a new business owner, organization founder, or even manager on your job, it can be hard to loosen the reigns up and give control to other people. It can be especially hard to really find someone that you trust to take care of your “baby” and care for it like you will. In order to reach the next level of success, you have to learn how to delegate the smaller least important task to other people, so that you can focus on what it is that you are truly gifted at and enjoy doing.
Never let Failure Keep You Down
Back in 1991, before the start of his career, Diddy promoted a concert, which featured the late rapper Heavy D. The event venue, which was the Nat Holman Gymnasium at City College, had a capacity of 2730, but event tickets sold totaled at least 3,000. On the night of the concert, because some people who had previously purchased tickets were unable to get inside the venue, a stampede took place, which left 9 people dead. After such a tragic incident, Diddy could have easily taken the lost and given up on his dreams, and understandably so, but he pulled himself together and kept going to become the mogul he is today. Every successful person has experienced their fair amount of failures in life. It’s not about how many times you fail, but how quickly you get back up and keep moving with your life.