Category Archive : Business

The Entrepreneur Helps Create Business Systems and Automations for Business Owners

Business systems and automations is something that a lot of entrepreneurs take for granted, but don’t realize how important they are to the overall success of the business. Automations specialist Tuella Sowu has made it her business to help other entrepreneurs create business systems that allow you to be more productive, and take your time back. Learn more about Tuella below and her company below.

Tell us a little about your business journey and what led you to entrepreneurship

My journey is a bit unconventional. I was a teen mom and didn’t want my son to spend most of his day in daycare. So I decided I was going to find a way to make money without having to put my son in daycare. I eventually became a personal assistant to a few entrepreneurs. That was 14 years ago.

Looking back, that was a key foundation to my business now. I still help entrepreneurs, but after 14 years of being an entrepreneur and serving them in one capacity or another, I’ve been able to identify a few places where I provide relief for entrepreneurs. 

I focus on aiding entrepreneurs in streamlining their processes so they can reach their income goals by creating processes, implementing processes, and configuring automations in their business. 

What are some of the pain points you’ve recognized a lot of businesses have with their business systems and workflows?

You would be surprised how many small businesses do not have a system or process in place. I find that most of the customers I serve have really just been creating a new process for every client. This leads to overwhelm and burn out. By the time they get to me, it’s TuElla just fix it, please. Having a system in place does a few things.. It allows you to provide the same level of service to customers as well as knowing what you are to do each step of the way. 

What are some of the main benefits of someone hiring an Online Business Manager?

Having an Online Business Manager is key to any business that is growing or scaling. An online business manager keeps an eye on the business day to day activities, manages projects, operations, and the team, as well as consult on product development, strategic alliances, and annual and quarterly business planning.

Online Business Managers oversee that systems are running smoothly and efficiently while fostering the growth of your business. 

You are also an online course creator as well. Many people may think they have to be an expert in a set amount of fields in order to create a course or share their experience. What are your thoughts on that?

Nope, You do not need to be an expert to have a course. If you can teach people how to create one thing you can have a course. If you have transformed yourself you can build a course on that transformation. I say if you have a desire to build a course you should. 

What advice do you have for anyone on the fence about creating their first online course ?

My advice is to just do it. Stop overthinking it and start doing it. Often times people think that they have to be #1 in the world to have a course or be a millionaire to have a course. When in reality you just have to be able to take people from where they are to where you are. 

Courses focus on transformation. The question you should ask yourself is  can you provide a transformation for someone?

About Tuella Sowu

Tuella is a serial entrepreneur  and Automation Consultant with 10 years of experience in her field. She reviews your current systems and processes and match you with the right apps and software, which eliminates unnecessary steps in your operations and giving you back your time.  

How Entrepreneurs Can Keep up With Their Emotional Hygiene

Entrepreneurs are also subjected to emotional outbreaks as they are also humans. Most entrepreneurs will try to deny this fact. However, every entrepreneur will get hurt when things don’t go according to their plan. Emotional hygiene plays a very important role in entrepreneur life. It is more important if you are a solopreneur. You need to handle your entire business alone. However, most solopreneurs actually ignore their emotional hygiene during their entrepreneurial journey. This can actually lead to a lot of failures and frustrations. In this article, we are going to share some tips that will help you in keeping up with your emotional hygiene. 

1. Understand the absolute and relative value of money

Finance is going to play a very big role in your business. It is usually the cause of stress for startup owners. Sometimes your third-party vendor won’t deliver on time. Your customers might ask for refunds. This can lead to various issues that will ultimately frustrate you. You might lose your temper in front of your partners and teammates. These things can bring in permanent strains on your character and on your relationships. You should always evaluate the amount that you have lost. Also, you should evaluate what is at stake. You need to understand that you can always earn the lost money. All you need to is maintain your sanity. This is only possible if you are not stressing about the problem. If you are stressing about a specific problem, then it will create new problems.

2. Don’t opt for the cheapest available option

Startups mostly outsource their work to other third-party vendors. However, you might face a communication problem in this step. You need to deliver the exact message to your vendor. In ideal situations, there should be a consultant between you and your vendor. They will pass your message to the third-party vendor. Many startups don’t have enough money to hire a consultant. Thus, they might directly start working with third-party vendors. In this case, the final product will be actually different from what you wanted.

3. Understand other people’s personalities

You can learn a lot about other behaviors by analyzing their personalities. It is impossible to completely judge a person from his personality. However, you can make a lot of predictions from their personality. You can use online tools for learning about other’s personalities. It is important to understand that everyone has a different personality. Understanding their personality will help you in seeing the person better. 

4. It is impossible to satisfy everyone 

Entrepreneurs always try their best to be good at their craft. They will push themselves harder to satisfy their customers. However, this can be very frustrating for you. This doesn’t mean that you need to stop working harder. But, you should ignore a few nagging customers. It is not possible to satisfy every customer. Even large companies are not trying to satisfy every customer. Some customers will feel satisfied with your services. However, you need to do a lot of things for satisfying some customers. You might need to issue a refund to that customer. However, make sure that one customer is not impacting your other tasks.

5. Never trust vendors that are selling magic 

There are hundreds of vendors available in the market. Sometimes you might give your contract to the vendor that looks most convincing. These are the vendors that are selling magic. They will use statements like “I will treat your work as mine”. These statements might sound very convincing to you. However, they are mostly bogus. You should ask them about how they will complete your work. Also, you should ask them about the industry approved standards that they are following.

How to Leverage your Entrepreneurial skills

There are various options available to hone your entrepreneurial skills. If you are turning into an entrepreneur, then you might be looking for some ideas to hone your skills. In this article, we are going to talk about some creative ideas that will help first-time entrepreneurs in letting their juices flow.

1. Vlogging

YouTube is the new home of many young entrepreneurs. There are various opportunities available for entrepreneurs on this platform. You can use it for letting your creative juices flow. YouTube will allow you to shoot videos and edit them. You can showcase these videos to the entire world.

There are also a lot of methods to make money from YouTube videos. You can find many famous vloggers on YouTube platform. Many brands are actually shifting to the Influencer marketing. This will ensure that vlogging is actually a legitimate career choice. Famous vloggers like Logan Paul and Roman Atwood are already millionaires. They have created their entire business around YouTube platform. You can earn money via YouTube ads. Also, you can sell your merch to your fans. Thus, vlogging is a serious career option now.

All you need is some video editing skills for creating content. People that want to become entrepreneurs can use YouTube for showcasing their talent to the world. You can leave an actual impression. YouTube will force you to push your creative boundaries.

2. Officepreneur

If you already have a family business or you are heading a team for the first time, then you can become an officepreneur. This will ensure that your team can enjoy the healthy work environment. You need to create a healthy work environment for your entire team.

Millennials want to enjoy their life first. After that, they want to do their work. Most companies are recruiting millinnials now. Thus, you need to ensure that the internal work environment is perfect for them. You can manage the designing part. Make sure that your office environment is healthy for your employees. Your employees should think that they have become entrepreneurs when they are doing their work. This will ensure that they will give their best. It will eventually help you in increasing your business overall productivity and revenue.

3. Poker

You can’t create a career by playing poker. However, it can actually help you in becoming entrepreneur. This hobby will help you in honing your endurance and leadership skills. You will learn to deal with pressure.

Poker players need to build everything by themselves. It can teach you various valuable lessons. You will learn about the nuances of the business world. Even the best entrepreneurs can’t teach you these lessons.

Poker can actually become a stepping stone for you. You can learn a lot of things about entrepreneurship by playing poker. It will eventually help you in becoming a better leader. You can learn about important things like stress management, psychological aspects, and perseverance. The skills you will gain from playing poker can be applied in the real world. You can apply these skills when you are building your own business.


These are some hobbies to leverage your entrepreneurial skills. You can become a vlogger and show your creativity to the world. It has become a serious profession. You can also become an officepreneur. It will help you in motivating your staff and team members. You can also learn a lot of things by playing poker. These skills will help you in building your own business.

Why Technology is Important for Modern Entrepreneurs

Technology can help you in achieving more profit without investing a lot of money. The software and hardware costs are decreasing with time. You can even use the cloud platform if you don’t want to buy hardware. There are various free tools available in the market that can help you in effectively doing your tasks. Even the developing countries are investing money into digitization, digital entrepreneurship, and digital ideas. 

Technology will help you in communicating with your customers, partners, and clients. You can use social media pages, blogs, and websites for communicating with your customers. Technology has also simplified the global networking. You can easily reach the entire population via the internet.

Telepresence and internet technologies can create virtual environments like webinars, video chat, and conference calls. This will ensure that you don’t need to travel for conducting your business. You can manage your entire business from your home. 

Technology has also introduced the culture of remote work. Your employees can work from their homes. This will ensure that you don’t need large offices. It will help you in reducing your operational costs. Strategies like BYOD will help you in minimizing the electronic wastes. There are many more benefits of technology. It is actually helping normal peoples in starting their venture. You can use social media sites for promoting your products. 

The technology ensures that we are connected with each other. We can learn any skill we want. There are hundreds of portals available on the internet from where you can learn new things. However, many entrepreneurs are not properly utilizing technology. You can grow your business by using the latest technologies. Some of the main benefits of incorporating technology in business are:

1. Communication

Efficient communication is very important for every business. It will ensure that the information is flowing smoothly in your business. Technology will provide multiple communication channels for your business. These channels will help you in communicating internally and externally. You can set up virtual workspaces for your employees where they can work on their ideas. Video conferencing will help you in communicating with international businesses. You can use social media platforms for collecting feedback from your customers. This feedback will help you in improving your product.

2. Research and Development 

Businesses can use technologies for researching the market. You can use the data that you are collecting from your customers. This is very important for modern businesses as it will help you in making better business decisions. You can learn about the market before entering it. Technology will help you in conducting primary research also. You can use customer feedback and online surveys for conducting primary research.

3. Web-based Advertising 

You can also advertise your product to millions of people by using the internet. There are various social media platforms that will help you in advertising your products. You can use tools like Squarespace and WordPress for creating your own website. It is very easy to create social media accounts. All you need is an email account for creating these accounts. You can advertise your products to millions of people on these sites. 


Digital entrepreneurs are going to rule this decade. You should ensure that you are properly utilizing the technology. It can help you in growing your business. You should use the latest technology for running your venture. It is important to become a digital entrepreneur in the modern age. You don’t need to be tech-savvy for becoming a digital entrepreneur. However, you should know about the technologies that can help your business. You should know about your customer’s pain points. After that, you should try to solve their problems by providing affordable solutions to them. Technology will help you in growing your startup to a large organization. 

6 Alternatives to VC Funding that Every Entrepreneur Should Know

Venture capital has become famous due to the news and television. Most startup founders assume that VC funding is perfect for them. However, it is actually not a good fit for many small companies.

If you are taking VC money, then you need to give up a large chunk of your startup. You need an amazing growth rate for meeting the VC expectations. Your investors will always ask questions from you. If you are a women entrepreneur, then you should consider other funding options first. 

1. Bootstrapping 

In this, you are going to fund your company with your own resources. It is not glamorous like VC funding. However, it is best for new startups. If you are self-funding your startup, then you will limit your startup growth. 

But, bootstrapping will ensure that you have flexibility. You can run your business without any questions. In simple words, you are betting money on yourself. You can look for better investment options in the future. Bootstrapping will help you in negotiating better results in the future. 

2. Family and friends 

Outside investment mainly starts with family and friends. Only your family and friends can invest money in a business that is still not making any money. Your family and friends have full faith in you. 

However, there are some limitations. Not everyone has friends that can give you a five-figure check. Also, your friends are going to take a big risk by investing in your money. This can lead to an awkward Thanksgiving.

3. Debt

Small business owners can take loans from banks. Most founders don’t like taking a loan from banks. If you are taking a traditional loan, then you need revenue, credit rating, and collateral. Founders can also take a personal loan from the bank. You should be ready to take the risks associated with the loan. 

4. Angel Investors 

Angel investors invest their own money in different startups. They have the freedom to pick any startup they want. Thus, they can fund any startup that they want. If an angel investor feels passionate about your startup, then they can write a big check for your startup. 

You should invest your time in creating a relationship with your angel investor. It is important to develop relationships with investors that can add value to your startup. For example, make good relationships with investors that can provide you advice, resources, and connections. 

5. Non-dilutive funding 

The most famous example of non-dilutive funding is government grants. It is not like debt or equity funding. You don’t need to worry about giving a big chunk of your business. Also, you don’t need to worry about paying it back. Most governments are helping their small businesses during the coronavirus crisis.

Non-dilutive funding comes with its own set of challenges. Grant-writing is a very time-consuming process. You need to first find a grant program that is perfect for your business. If your startup is qualified for a government grant, then you should definitely take it.

6. Strategic Partnerships 

This type of partnership is formed when a business partners with a small business that complements its strategy, product, or service. They will provide you funding, resources, and support in return. 

This type of funding is still underrated. This investment won’t depend on huge ROI. Most startups can enjoy the benefits of a strategic partnership. It is better when compared to traditional venture capital. Most women entrepreneurs find it easy to raise funds from strategic partnerships. Your partner will also provide you with support and exposure. Thus, they will help you in growing your business. It is one of the best funding options available for startups.

5 Mistakes Entrepreneurs Can Avoid

Entrepreneurship is known for both risks and rewards. You don’t need to worry about your traditional work boundaries. No one is going to tell you when to work and how to work. Thus, there are millions of advantages of entrepreneurship. 

But, there are also many risks associated with entrepreneurship. Most times entrepreneurs will think that they are always doing the right thing. In this article, we are going to talk about the 5 common Entrepreneurial mistakes that you should avoid.

1. Don’t chase the wrong success 

Many people associate success with certain material items. They think that they will be successful after earning some amount of life. These people are mostly chasing a certain lifestyle. They will think that they can buy their way to happiness and success. After doing all the hard work they will realize that they never wanted the thing that they were pursuing.

There is a simple trick to conquer this trap. All you need to do is think about what success actually means in your world. After that, you need to write it down. This will ensure that you will know about your aim.

2. Poor communication 

Many founders assume that they are communicating properly with their mentors, contractors, and employees. However, most entrepreneurs don’t actually communicate with their employees. You need to ensure that you are always using the right words when you are talking to your staff. 

You should always use facts while speaking to your staff. Make sure that your employees have taken a personality test. This will ensure that you know about their personality. Some employees will need more detail when compared to other employees. Thus, you should know how to communicate with your employees.

3. Servant Leadership

Most founders still don’t know the meaning of Servant Leadership. It simply means that you are not allowing other people to walk over you. You don’t need to create an environment that is dependent on you. It means that you are trying to do best for your staff. This might actually include firing your employees. You should always hold your employees to a high standard.

4. Customers can be wrong sometimes 

Most business leaders think that all of their customers are right. If you are thinking about this while operating your business, then it will only lead to confusion. You might lose the majority of customers due to this. 

It is important to always honor your customers. But, this doesn’t mean that your customers are always right. You need to treat your customers with respect and honor. However, sometimes your customers are going to be wrong. Make sure that you know about your target audience and always try to serve that audience.

5. Chasing money 

You might think that freedom and money are synonymous. However, this thinking can actually lead you down to the wrong path. You will have an unlived life if you are only chasing money. It is important to ensure that you are only chasing the right things in life. Money is going to be a byproduct of your business. However, you should never make it the main focus.

Your long term goal should be freedom. If you are focusing on short-term monetary gains, then you will only chase money. It is important to focus on the growth and strength of your company. If your business is strong, then you will automatically earn money. 


These are the common pitfalls that you will face during your entrepreneurial journey. This article will help you in avoiding these mistakes. You might need to reevaluate your strategy. However, these changes will help you in the long run.

How to Create a Lifestyle Brand

There are millions of sales-focused businesses operating in the market. The main aim of these businesses is to sell stuff and make money. However, many entrepreneurs want more from their brand. They want to impact their customers and the world. This is the main difference between a lifestyle brand and a normal brand. 

A lifestyle brand is offering a successful way of living to their customers. This brand must have its own soul. You need to give core principles to your brand. After that, you need to build its features and give it a voice. You also need to help it in speaking. If you are providing the right guidance, then your lifestyle brand will automatically have a unique style. In this article, we are going to share some tips that will help you in creating your own lifestyle brand.

1. Give your brand a face 

You need to first identify a market for your business. Make sure that you know about the market needs. Write down how your target audience feels and what they prefer. You need to understand the lifestyle of your target audience. This will help you in becoming a part of their local culture. 

You need to find your brand’s vision. What will your brand achieve for the community? What will be the core principles of your brand? 

It is important to define these values and principles. These values will provide a backbone to your lifestyle brand. It will help you in amplifying your message. 

Identify the colors that can represent your brand. You should use these colors for designing your logo. Work on a plan that will help you in targeting your audience. Your company logo should connect with your target audience.

2. Give your brand a voice 

The principles and personality of your brand are going to decide how it will speak. It will decide if your brand will be playful, bold, intelligent, or compassionate. These features will help you in defining the messaging channels that you can use. You can use static, social media, print, video, and dynamic channels for communicating with your target audience. 

Your headlines, words, copy, and text must have energy. The words you choose will affect your brand. We are always thinking about our words and tone when we are communicating with your friends and family. Apply the same principles when you are dealing with your lifestyle brand. 

3. Choose your brand activities 

You need to find out your brand activities. Also, these activities should align with your style and mission. Choose actions that will help you in improving your relationship with your target audience.

You need to find channels that will support the personality of your business. These channels will help you in connecting with your targeted audience. 

4. Pick your friends wisely 

A simple association can also damage your brand image. However, you can also create a good brand by working with good companies. Thus, you should look for good brand partners. The best way to solve this problem is by defining your brand’s mission. This will help you in navigating through the thousands of options available. You can find the best brand partner. 

The most important key to a lifestyle brand is quality relationships. Your brand will be judged by your partners. Check the companies that are working in your target market. You need to check if they are good for your brand. These partnerships can help you in growing your brand.


These are some tips that will help you in creating a lifestyle brand. A lifestyle brand is not limited to selling products only. It has a voice and personality. You can impact your customer’s life by creating a lifestyle brand. Make sure that you are true to your customers.

5 Myths vs Reality of Entrepreneurship That you Should Know Before Starting Your Business

The number of entrepreneurs is increasing in the world. More people are trying to convert their dreams into realities. However, there are many presumptions that are associated with entrepreneurship. Many young aspirants never start their entrepreneurship journey due to these myths. There are currently more than 590 million entrepreneurs in the world. However, only half of them have managed to defy all odds. Most people fail because they are trying to follow the standards. This can limit their innovation. In this article, we are going to talk about some myths that you will face during your entrepreneurial journey.

1. You can do whatever you want

Many young entrepreneurs think that they can do whatever they want. However, this is not true. You are going to be a slave to your business for many years. If you want your business to be successful, then you need to sacrifice a lot of things. The outside world still doesn’t acknowledge the sacrifices that entrepreneurs make. It is not easy to create a big brand. The outside world is only attracted by the glamour. They don’t understand the brutal life that entrepreneurs live to become successful. 

2. Entrepreneurs life is always exciting 

Many people think that entrepreneurs are always living an exciting life. However, not every entrepreneur is sitting in a luxury yacht. Every entrepreneur needs to perform thousands of little tasks. They need to manage their employees, customers, and business. This can be a very tiring task for them. Hence you need passion and perseverance if you want to succeed. You need these things if you want to face all the challenges of entrepreneurship. Get ready to get your hands dirty as you need to do many tasks in your business.

3. Entrepreneurs are born

This is another myth that is associated with entrepreneurs. People don’t start their entrepreneurship journey because they think that they are not gifted. Thus, they miss a big chance. Talent, intelligence, and even family blood can’t guarantee you success. Entrepreneurs are always self-made. You need courage and willpower if you want to become successful in this word. The greatest entrepreneurs always come from very average set-ups. They don’t get any fortune from their family. In simple words, there is no substitute for hard work. 

4. One good idea is enough 

Many people think that they become successful entrepreneurs just because they have a good idea. Ideas and strategies are not the most important thing. It is all about the execution and the product that you are delivering to your clients. Execution is always going to be the biggest challenge for entrepreneurs. You need to find the right people for your team. They are going to play an important part in your success. Also, you need to remove the wrong people from your team. All these little things are going to differentiate between successful and mediocre businesses.

5. It is all about the service and product 

You can’t win the market just by a good product. It is important to ensure that your clients are actually willing to pay for your services and products. You need to add value to their lives. Many young entrepreneurs get excited just because they have a good idea. However, this is not going to help you. You need to create products that your client wants. It is important to regularly communicate with your potential customers. This will help you in improving your product and services. If you are providing a product that customer wants, then you will automatically make a profit.  

6 Habits That You can Learn From Highly Effective Entrepreneurs

Effectiveness will help you in producing the results that you desire. The most successful entrepreneurs are also the most effective people. They know how to work smarter and how to eliminate wasted time. You can’t become successful if you are lazy. Also, effectiveness can be only achieved by routine and discipline. You can’t achieve it just because you are talented. Successful entrepreneurs try to be organized and detailed. They know how to execute their plans. In this article, we are going to talk about 6 Habits that you can learn from highly effective entrepreneurs. 

1. Visionary 

Most entrepreneurs will spend a lot of their time thinking and visioning. You can become innovative by following a strict routine. The most powerful asset for an entrepreneur is imagination. It will help you in dreaming about new things. You can convert these dreams into reality by acting on them. Successful entrepreneurs don’t limit their creativity and success. They try to have a positive impact on other lives. 

2. Early Risers

Most successful entrepreneurs are early risers. They start their day by visualizing their dreams first. Some entrepreneurs also start their day from physical activity. They use this method for waking themselves up. You can get your blood pumping by doing physical activity. This will ensure that your mind is active and alert. You will get extra time to collect your thoughts and create a schedule. This will help you in organizing your day.

3. Sleep

If you want to be effective, then you should understand the importance of sleep. The more you will sleep the sharper you will become. Sleep will help you in decreasing your stress levels. However, lack of sleep can have a negative impact on your body. It will increase your stress levels which will disturb your entire sleep cycle. You need to manage your poor sleeping patterns for improving your affectivity. 

4. Flexible 

Successful entrepreneurs are also flexible. They can change their routine according to the circumstances. You should be flexible as it will increase the chances of success. It will also help you in enhancing your own growth. You should follow a simple routine as it will ensure that you can easily change it. Effective entrepreneurs are more productive because they only need the essentials. They can do their work from even a simple office.

5. Curious 

Boredom can kill the success of entrepreneurs. Thus, entrepreneurs should make sure that they are never getting bored. They will always spend their time on productivity things. Effective entrepreneurs are curious about everything. This will ensure that they are always asking questions and looking for new ideas. They don’t drain their creative reservoirs because they are always curious about new ideas. Elon Musk is the best example of this thing. If he is curious about a new idea, then he directly starts creating a plan. He has become the most successful entrepreneur just due to his curiosity and hard work. If you are curious, then you will never run out of ideas. 

6. Simplicity

Simplicity will also help you in improving your effectiveness. Most successful entrepreneurs are following simple but practical routines. You can avoid a large workload by creating a simple routine. It is very difficult for entrepreneurs to handle a huge amount of workload. You can only achieve good results if you are not under a lot of stress. Thus, you should set some limits on your schedule. Make sure that you are not working too hard every day. It can affect both your mental and physical health. The only way to become effective is by doing self-care. 

Meet Serial Entrepreneur Jeff Lopes of the Jeff Knows Inc. Podcast Show

The Jeff Knows Inc. is a Entrepreneurial podcast, hosted by Jeff Lopes.  Jeff has over 2 decades experience as a serial entrepreneur.  Building brands like Kimurawear from his home basement to a multi-million dollar global brand that has sold over a quarter million pairs of boxing gloves worldwide.  Jeff’s here to educate, guide and drive you on the process from bringing your ideas and dreams to reality, with the inspiring stories from some of the top business minds.  

Tell us how you got started off: 
 I have always been a hustler, from selling sports cards at a young age, to registering and operating my first business before the age of 17, it has always seemed becoming an entrepreneur was part of my DNA.   My businesses have always been created with as a passion project and that is why I feel, most of my ventures have always succeeded.  Don’t get me wrong, I have had my taste of failure, I take those moments as lessons that fuel me to work even harder.  My passion for branding has allowed me to build brands, that are fueled by what I love doing.  

  Talk to us about your current businesses and stages for each
 I have two main companies I have founded and currently operate.  The first is Kimurawear, which I founded in Jan 2006 as a Boxing and Martial Art Equipment Brand, by creating unique and forward thinking active training and lifestyle products.  The brand grew from a home office start up to now selling in over 1800 gyms across North America and the brand has now sold over a quarter million pairs of boxing gloves.   My second company I have founded and currently operate is True Blue Homes, which is Holding company for Real Estate and has a portfolio of commercial properties and vacation rentals properties.  The vacation rental business is one I am very passionate about. I currently own and operate 4 vacation properties in a four season resort in Blue Mountains and currently working on building a 16 acres resort in Muskoka, which is a gorgeous, popular vacation destination for Canadians.   

What is the most rewarding part for you about what you do?  
Being an entrepreneur has been hands down is the most rewarding thing for me.  The reason is the 3 “F” Bombs – Freedom, Freedom, and Freedom.

1. Freedom to wake up each day and follow your passions by creating and developing things you love.

2. Freedom to spend quality time with your family and loved ones and be able to pick up and make your own schedule.

3. Freedom to make you rich, not stuck at a 9 to 5 job, behind a desk making someone else rich.

What have been some of the biggest lessons about overcoming obstacles and failure that you have learned throughout your business journey?
The two biggest lessons I learned as an entrepreneur are: 1. Always be ready to be the hardest worker in the room, no matter how successful you become the minute you take your foot off the pedal, there is always someone in your rear view mirror trying to pass you.   I learned very early, when you taste a bit of success it’s easy to feel, you have made it.  That feeling changes, quickly when your competitors, start taking a bigger share of the pie in your space.  That feeling forced me to understand, to be on top, and stay on top, you cannot question or fear early morning and late nights and always be the hardest worker in the room, which will motivate your employees to work as hard as they can. 2. Believe in your vision and passion, there will always be doubters and individuals that will question your concepts and goals, you cannot waste energy on those individuals, focus your energy on obtaining your goals you have set.  When I started Kimurawear over 15 years ago, I had plenty of doubters, questioning my new venture, saying it was too small of an industry or too hard of a market to break into.  I find this great pleasure in proving people wrong, and the negativity and questioning, seem to fuel my passion to succeed.  Always understand the individuals that questions and try and stop you from your dreams, are doing that because they are too scared to follow their own dreams and do not want to see other succeed. 

Tell us about any new or upcoming projects you are working on

 I have been doing business consulting, for the past three years, not as a business, but more of passion, giving back to young entrepreneurs and passing on my knowledge I have obtained over the last 24 years.  Recently I turned that passion in to a fun project, The Jeff Knows Inc. Show, an entrepreneurial podcast.  The podcast is driven around; successful entrepreneurs true life stories from around the globe. Never in a million years had I ever thought the podcast would grow so rapidly, it’s quickly turned from a passion project to now a longer term goal of mine, as an outlet to pass on knowledge and lessons to entrepreneurs around the globe.  The amount of quality guests we have had on and have lined up to appear is extraordinary.  Just having down to earth business and life conversations with these guests,  is so awarding, I feel I am constantly learning and growing as an entrepreneur myself.  

  Leave us with some words of advice you can offer to aspiring and current entrepreneurs?

 The three things I tell all entrepreneurs is:
1. Find a passion and turn it into a business, the greatest gift of entrepreneurship is waking up each day and doing what you love.

2.  Set Goals on a personal level and your business and write them down.  I like setting quarterly goals every three months, as that period is short enough not to get bored, but long enough to achieve something special.  Once you have created your goals, now create a process to achieve those goals.   Each goal should have a step by step process to reaching that goal and I truly mean a step by step process.  

How have you used social media to help leverage your brand?
We live in an age of technology, everyone now a day has a smart device around them at all times, and as a business if you do not leverage that, you are going to fail.  Social media is a massive part of our marketing budget and we utilize social media to help continually growing all of the brands, from Kimurawear to all the way to the Jeff Knows Inc. Show. 

What are 3 fun facts most people don’t know about you?
1. I have an obsession over buying watches and sneakers. I currently have over 20 plus watches and seem to buy new sneakers ever few months.  This all stems from years back, I had an entrepreneur I looked up to, that never dressed up, put on a pair of jeans, nice watch and some new sneakers and was able to walk into a room with suited up CEO’s and still control the room.   He always said, as long as you have a nice watch, new clean sneakers and confidence in who you are, that will resonate and others will want to surround themselves around you.

2. I have a passion for fast older American Muscle cars. A few years back I took a 1979 Camaro which was parked in my parent’s garage for over 20 years and did a full bumper to bumper restoration and did ,most of the work myself.

3. I enjoy getting my hands dirty, and building and creating on my own.  I am a strong believer in sweat equity and a big portion of my rental businesses I have personally done most of the full renovations myself.   I love creating and I always start with a vision in my mind and find joy in seeing the step by step process in the creation of my vision.

To learn more about Jeff and listen to the podcast, visit