Author: veumagazine

Four Reasons Why Your Business May be Losing Customers

Formulating an idea is not good enough to make you succeed in entrepreneurship. Technology is changing everything on the face of the earth. Customers’ needs are getting are sophisticated every day as technology advances. Marketing is the catalyst that facilitates product awareness. However, every entrepreneur must know that customers have got tastes and preferences. With every new venture made in the business world, there is a risk of customers switching to unique choices. To get hold of your customers, you need to catch up with the dynamics of technology. Here are four reasons why your business may be losing customers

1. Boredom

Customers get bored with the same product throughout the year. Modifying your product will rejuvenate your customer’s desires. Take advantage of digital marketing to break the boredom. Don’t be a boring master; make your customers miss your service by creating a deep relationship with every customer. Know that customers are not people but personalities. What might excite one customer may bore the other one. Personalize the relationship to fit each customer’s satisfaction.

2. Declining product quality

No customer will sacrifice quality products for loyalty. Despite winning your customers. You need to retain them by upgrading the quality of your products subsequently. Every new venture is trying to win customers, and this presents a risk of customers switching behavior.

3. Lack of differentiation

Customers will always go for unique products in the market. If you sell similar products with your competitors, then you risk losing the market. A distinction is a strategy that is unchallenged in the entrepreneurship field. Product differentiation will mark you different from your competitors.

4. Customer conflict

“Customer is always right” This slogan has stared up the war between entrepreneurs and customers. As an entrepreneur, you must consider how you treat your customers.  After all, customers gave got alternative sources, and they won’t stick where they are unsatisfied. However, this slogan can mislead you. Some customers are just toxic and want to make your venture a social amenity. Critical thinking will help clear the misunderstandings and create a mutual relationship.

Five Ways to Stay Positive as an Entrepreneur

A positive lifestyle is all about optimistic thoughts and taking constructive actions. It means to focus on solutions but not on troubles. The power of positivity can earn you extra miles in life. Positive people live a healthy and happy life since they concentrate on what they want and how to achieve it.

Positivity is more than smiling and showing an unbeatable outlook. It goes far to encompass long-lasting life skills. Staying positive in the current corrupted world may seem impossible. The biggest question is how to stay happy and positive in this world full of troubles, challenges, and misfortunes. The solution to this question is that, you have to concentrate on what satisfies your life.

1. Count your achievements

Rather than regretting how many times you have failed, think of how much you have achieved. You will find thousands of reasons to be happy. Results are life motivating factors that keep us growing.

2. Visualize positively

Your mind is the processor of everything you do. As a man thinks, so he is. It is true to say that what you create in your mind is what you can achieve. Always think big and create heroic personality within you. Create your glory and let things flow the way you plan them. Forget the failure, losses, suffering, and take a positive meditation.

3. Live in the present

One of the drawbacks of a positive lifestyle is dwelling in the past. Let go of yesterday for it will never come back. Take each day the way it dawns and hopes for better tomorrow. The fact remains that we can never change the past, but you can use the present to better the future.

4. Accept what you cannot change

The reason as t why people don’t progress s because of trying to change the world into their conformity. Just the same way we don’t resemble each other our status doesn’t match. Live in your capability and leave the rest of the world alone.

5. Drive your life

You are the director of your life, and no one should alter your life. Plan your life, actualize your vision, and stick to your decisions. Make your happiness your priority.

Seven Attributes of Successful Entrepreneurs

Most entrepreneurs lead a positive lifestyle not because they earn much, but because they find joy in what they do. Regrets happen as a result of trying to justify perfection in doing things. It is not the case with entrepreneurship. Entrepreneurs put attitude in their work and learn from their mistakes. There is no room for complains in the entrepreneurship field since every mistake is a teacher for perfection. If you aspire to be an entrepreneur, then you must develop an unbeatable attitude and make it a lifestyle.

1. Creativity

Creativity enables entrepreneurs to see opportunities where ordinary people see troubles and distress. This attribute allows entrepreneurs to take high risks but profitable ventures.

2. Determination

An inner force drives entrepreneurs. They see defeat as an n opportunity and not a failure. Entrepreneurs are determined to achieve their goals, no matter what comes their way. I f you are willing to venture into entrepreneurship when you must try, try and try and never think of quitting.

3. Extraordinary Passion 

Entrepreneur’s number one characteristic is that they love what they do. That is why there is no one size business in entrepreneurship. Everyone specializes in what they love doing. They make their job a lifestyle. You may wonder why entrepreneurs put extra energy in their work, yet no one is monitoring them. The fact is that they take their job like ordinary life.

4. Discipline

Entrepreneurship is a personal pursuit, and no one is there to monitor what you do. Therefore you need you to be disciplined.  A self-appraisal will help you stick to your goals and objectives.

5. Self-motivation

When you are self-motivated, you push yourself to achieve your goals and objectives. No one is answerable for your failure apart from you. Even if you don’t receive immediate payback, you need to keep moving.

6. Flexibility

Entrepreneurship is not a static business approach. You need to be flexible enough to take move with the dynamics of technology in every field. You also need a flexible mind for complex problem-solving.

7. Take full responsibility

As an entrepreneur, you don’t need to entertain excuses or shift blames when thing turn another way. Take full responsibility for everything you do. County it on you both success and losses.

Five Drivers of Success in Entrepreneurship

Entrepreneurship is a journey. Every day presents an opportunity to learn and to create new ideas. The life of an entrepreneur is craziest. For example; working at weird hours and having fun at work. But what gives entrepreneurs the energy? This question is just answered by the definition of an entrepreneur that is a risk-taker. Quitting is not the means to end problems, but the means to create problems. With that being said, checkout our list of the five drivers of success in entrepreneurship

1. Open mind

Entrepreneurs’ number one driver is an open mind. Therefore, an entrepreneur should be ready to embrace new ideas, to accept the dynamics of technology, and to take his customers views positively.

2. Value your work.

The aim of entrepreneurship is not prioritized on profit-making, but rather on satisfaction. Delivering the best to the customers creates loyalty and long-lasting customer relationship. If you wish to be a great entrepreneur, don’t dwell on becoming rich. Richness automatically comes when you have the right spirit of doing things.

3. Think beyond today

Entrepreneurship is a journey and not a destination. Think beyond what it is today by initiating new ideas. Technology is driving the field of entrepreneurship. Communication technology is developing at a crazy speed. The world is now a small village where information takes seconds to go round the world. Make new techniques for doing things. No one is limited to live in the past or present. You can stretch out and reach far beyond today.

4. Embrace results rather than reasons

What matters for an entrepreneur is delivery. The joy is an entrepreneur should be in the results. No excuse for failure in the entrepreneurship world. Dwelling on reasons will only tell you why you are a failure and should quit. Reasons demoralize and give thousands of excuses as to why you should not take any risk. 

5. Challenge yourself

Entrepreneurship is a personal pursuit, and no one is going to mind your business. Until you challenge yourself, you will always think you have made it. Try new difficult things more so the ones people fear to try. Let your slogan be, “I need a bigger challenge.”

Seven Digital Marketing Techniques For Your Business

Marketing is more than just advertising your products. Market competitiveness can be hectic if you don’t have a strategy to win and retain customers. Technology has become a critical component of marketing. Customers in the current markets want a more personalized awareness. If you’re going to win customers, you need to use marketing strategies that create brand awareness and better customer interaction. Keep reading for the seven techniques to help your business grow

1Artificial Intelligence.

Artificial Intelligence is a driving force in developing marketing technology. You don’t need to do cumbersome tasks as long as you know about Artificial Intelligence. Blueshift revealed in his study that 55% of marketers use Artificial Intelligence in their products brand awareness. Using artificial intelligence can significantly improve customer service through personalization.

2. Video presentations

Technology advancement has made it possible for marketers to present their products in person without traveling. Platforms like YouTube, Face book, Instagram, Netflix, and Amazon prime video has made this possible. It is now a one tap, and you get all you want about a particular product.

3. Smart speakers

In the current era, these devices have become more available and affordable with the advancement in technology. Now marketers can reach their target customers with much ease in a personalized form.

4. Forbes Agency council

Forbes Agency refers to an invitation program for use in advertising agencies, public relations, and media strategy.

5. Integrated marketing programs

Integration of online advertising with social and mobile advertising can make a significant move in the market growth. An integrated marketing program will eliminate redundancies and improve the efficiency of marketing techniques.

6. Chatbots

One way of bringing your customers closer is by use of chatbots. They create a platform where customers can directly chat with marketers. Customers can ask questions and get answers immediately without the use of natural persons. Amazingly, you can integrate chatbots in your business website to be greeting visitors when they access the site.

7. Voice search

With the advancement in communication technology, voice searches have made it easy to order products by use of a verbal command. Voice search is easier and faster than traditional management.