On Tuesday May 2, 2016 Beauty Culturalist and Author, Phylencia “PT” Taylor co-hosted the Evolving Beauty New Age Beauty Book Tour–Atlanta Edition. Guests enjoyed beauty industry insight from the panel discussion session.
Panelists included: Beauty Blogger Kiwi The Beauty, CEO of Foot Kandy Judy “Jae” Nash, CEO of Myavana Candace Mitchell and CEO of Honey Pot, Beatrice Nixon. The panel was moderated by Balanced Not Busy Founder, Ciji Tatum and hosted by Master Stylist of She Salon + Lifestyle Event Guru Barry Reynolds.
The New Age Beauty Book Tour–Atlanta Edition, was held at Bar Taco, guests were treated to specialty “Evolving Beauty” cocktails and gourmet tacos.
The Evolving Beauty Atlanta tour stop celebrated Phylencia Taylor’s debut business book, “Evolving Beauty: The Business of Beauty In A New Age”. The book was inspired by her passion for the billion-dollar beauty industry as a former Corporate Beauty Executive: Carol’s Daughter, Wella Corporation and Johnson Products. Today, she’s Chief Consultant/Principle of Shine Beauty Culture Consultancy, and Content Curator + InterCultural Strategist for Dollar General’s Beauty Cents Magazine.
The event was sponsored by Sheen Magazine, Beautiful Textures, Curls Understood, Balanced Not Busy and She Salon Atlanta
Q and A with Author, Phylencia “PT” Taylor
Tell us a little about you
products uplift a woman’s spirits and on the contrary how beauty shapes the world we live in. I started in beauty as a Brand Manager for Johnson Products, I re-staged the 20th year anniversary of Gentle Treatment, the first no-lye relaxer. Johnson had just been acquired by Wella Corporation and it was my training ground for the Beauty Industry. I went on to manage national beauty campaigns Bailey’s Beauty Shop and Crown Royal Barber Shop. I’ve also worked at Carol’s Daughter as Sr. Brand Manager as well.
My corporate career created vital experiences and knowledge.
A bit like going to an HBUC–the encounters and events can’t fully be explained without experiencing them first hand. As a Beauty Culturalist the opportunity to study intercultural beauty influences was enhanced because in Corporate America there are great budgets for beauty industry benchmark research data–IRI, Nielson, Mintel and EuroMonitor to name a few. The baseline research that I believe will be partially replaced in the future by social research from Beauty Influencers. And lastly, my corporate background is a bit different from most. I’ve worked on the Corporate and Agency sides of the business, always working to get closer to the consumer mindset and create campaigns to increase awareness and sales. As a consultant, the Corporate experiences were paramount in understanding what my now clients want and need. My corporate experience shaped my business acumen like no other position. Though the Corporate promotional ladders and politics are heavily layered. It’s a bigger, different perspective that is required to understand the Beauty industry on many levels.
What are 3 tips you can give to having longevity in the beauty industry
- Develop a business plan,budget and a projected P&L
- Research, Research, Research. Get to know the industry; past, present and projected future–industry icons, trends, patterns and influencers and consumers.
- Create partnerships with more established people and brands that can help you learn and navigate the business.
- Know they Self – Get to know your brand, brand personality and brand profile. Knowing this will allow you to stay true to yourself.
- I am a Consultant & Content Curator for a new Beauty Magazine, so I ‘m looking forward to helping them build their brand.
- I’m also working on some Multi-Media beauty platforms for
client/consumers based operations.
The 2017 calendar is already evolving.