Authors In Business have brought together the best publishers, marketing consultants, bestselling authors, and industry experts to give you hands-on practical business tips, knowledge, and experience to launch, scale, and grow as an author in business.
When: Friday, June 26th & Saturday, June 27th Time: 1:00 pm to 5:00 pm Eastern Standard Time Where: Worldwide Online via http://bit.ly/AIBLIVE
TICKETS GENERAL ACCESS: FREE to the First 100 registrations (thank you to our sponsors)
VIP ACCESS: $47 per registration + includes 2-week recording and welcome box.
About Authors In Business
Authors In Business Co. is an online community group, created by Desiree Lee, designed to provide extended solutions for aspiring and self-published authors. We have members from all over the world and host events in the areas of publishing, book marketing and advertising, media, networking, and more. We are taking our events digital providing you all with the same quality of speakers, experience, and knowledgable guests.
You will find it very rewarding to connect with readers, experts, and authors in your respected industries. A one of a kind online experience for authors to learn new ways to reach more individuals, while connecting and fostering real relationships with like-minded authors.
Desiree Lee shows authors how to quit the job they hate and build a business they LOVE, with just a book. AIBNATION (Authors In Business Co.) was created after Desiree realized the necessity of consistent book marketing, motivation, and training for authors who are building an online empire while still juggling a full-time job.
As an Award-Winning 5x Published Author, Online Publishing Consultant, International Speaker, and Founder of Authors In Business Co.™, Desiree teaches author entrepreneurs worldwide how to get it done, monetize themselves, and build their brand, so that they can ultimately transform their stories into a successful business.
Desiree knows the challenges of being an author-entrepreneur. After 3 years of side hustlin’ with her own online business, publishing the Bestselling Book, “Inmate 1142980: The Desiree Lee Story”, selling over 20,000 units within the first year release. All though, having the courage to share her story, it made room for her to grow financially and now showing others how to do the same.
The COVID-19 pandemic is hitting the economic landscape very hard. Governments had at one point, implemented lockdown measures for protecting the health of their citizens. But, this is affecting the global economy. We may enter a global economic recession due to this pandemic. Recession is also going to impact the stock markets. Thousands of businesses will shut down due to the reason and millions of people will lose their jobs. Many experts think that this recession is going to be longer when compared to the 2008 recession.
You can make some wise moves for stabilizing your finances. Most countries have already flattened the curve of the coronavirus pandemic. You should pay all the high-interest debt for reducing some financial pressure. The lockdown period is the best time to rebalance your investment portfolio. In this article, we are going to share some tips that will help you in achieving your financial goals.
1. Maintain your emergency funds:
You should focus on boosting your emergency funds. Make sure that you have reversed some pool of cash. This cash will help you in affording necessities during the economic downturn. The global economy might enter into a recession due to this pandemic. Thus, you should focus on boosting your emergency funds first.
2. Strict Budgeting Measures:
You need to free up your money for affording necessities during an economic recession. Thus, you should exercise strict budgeting measures during an economic downturn. Many people are already working from their home so they don’t need to worry about transportation costs. You should cut down all the non-essential spending during this economic downturn.
3. Give more priority to health insurance:
You shouldn’t compromise on insurance protection during this pandemic. If you have already taken some long term plan, then you should pay its premium on time. This plan will eventually help you during tough times. Also, make sure that you have medical insurance. This will help you in paying the COVID-19 medical bills.
4. Don’t discontinue your important investments:
Investments are very important for your portfolio. They will help you in achieving your life goals. However, every life goal has a different value. You should try to manage your important investments. If you want to raise some cash, then you should discontinue your bad investments. You can also pause some of your investments like mutual fund SIPs.
5. Avoid panic selling:
The global market was crashing very fast in May. However, the market is now stabilizing with time. Many investors are feeling uneasy due to the current pandemic. Your portfolio might tumble due to this pandemic. Thus, you might think that it is a good time to sell all your stocks. This is the worst choice that you can make during this pandemic. If you are selling your equities at a very low price, then you will lose a lot of money. The value of stocks will return to their normal value after this pandemic is over. The global market is already healing with time. If you are selling shares, then you will only increase your losses. You should hold your shares until the pandemic is over.
The Coronavirus pandemic has shaken the global economy. Unemployment is rising due to this pandemic. The stock market has fallen due to this pandemic. Thus, investors have already lost a lot of money. Millions of businesses are been closed due to loss of demand. Everyone is worried about their finances. The tips mentioned in this article will help you in stabilizing your financial condition. You can take these small steps for managing your financial condition. This pandemic will eventually end and life will return to normalcy.
Many investors are still recovering from the 2008 stock market crash. The economy was growing very fast before the coronavirus pandemic. Investors were already looking for methods to protect their investment portfolios. They want to protect their portfolio from the next financial crisis which might come after the coronavirus pandemic. Mutual funds have very limited exposure to the global market. There are various methods to protect your mutual funds from the next financial crisis. In this article, we are going to talk about the key strategies that you can use for protecting your mutual funds.1. Go for Bond Funds
Bonds are considered to be the safest investment. You will always get some interest payments every year. If you want to protect your mutual funds from the economic turmoil, then you should invest in government-issued bonds. These bonds are safer when compared to corporate bonds. The stock market might crash due to the pandemic. But, the U.S government is never going to declare bankruptcy.
You can also protect your funds from an America crash. Investors should look for bond funds that are issued by stable foreign governments. The U.S economy will also have some effect on other nation’s economies. However, it can’t completely destroy the economy of other first-world counties.
2. Avoid Leveraged Funds
The leveraged funds were the main reason behind the 2008 crisis. You can use these funds for generating some quick profits. However, these funds are also riskier when compared to other bonds. If you want to remove unnecessary risk, then you should get rid of leverage funds.
3. Reduce Risk
Money market funds are the most stable type of mutual funds. These funds are short-term debts that are issued by the government. Sometimes large corporations can also issue short-term debts. Thus, the risk of default is very low on these funds. You will get only limited returns on these funds. Money market funds are not going to help you in building serious wealth. However, you don’t need to worry about losing this money.
4. Check foreign bonds
You should also invest in good foreign corporate stocks. There are many good foreign bonds that will help you in earning good returns. This will also help you in limiting your risk. The foreign stocks will actually gain value if the American market crashes. Thus, you can limit your risk by investing in both American government bonds and foreign government bonds.
5. Spread the Risk
The best thing about mutual funds is that it will increase the degree of diversification. You don’t need to worry about diversifying your funds. However, you should even protect your fund investments by investing in different types of funds. You should invest in both long-term and short-term bonds.
6. Noncyclical Funds
Most people think that the stock market is the riskiest investment. You can lose all of your investment during a global recession. However, there are still some stocks that you can invest in during a recession. These stocks are known as noncyclical stocks. They are more stable when compared to other stocks because the companies are providing essential goods and services. The best example of this is the utility sector. People will always need electricity, water, and gas. Also, you can consider tobacco and alcohol as an important commodity as they remain strong during an economic recession. Customers will spend money on these products even if the economy is down.
We might face a financial crisis after this coronavirus pandemic. However, the U.S. economy won’t stay down for a long time. The USA market has always thrived after a recession. You should use the tips mentioned in this article for protecting your mutual funds. Also, the best way to protect our mutual funds is by letting the economic storm pass.
Author of the must-have leadership development book, Emerging as the Right Person in the Right Place at the Right Time: Leadership in the 21st Century Using The Ellison Model, and founder of the EmpowerMEN Conference, a male empowerment initiative focused on redefining the identity of men in the 21st century, Adrian N. Carter is a sought-after keynote speaker, conflict resolution practitioner, and leadership development trainer who has been impacting corporations and educational institutions for over 20 years with his dynamic and progressive ability to lead and help others build solutions using the character and economic development engine of The Ellison Model.
1) Give us a little bit of your background, and what inspired you to write your story .
I’m a father of three who found the world extremely perplexing while going through my divorce proceedings after nine years of marriage. I saw the world around me regarding the expectations of me as a man and husband as lopsided. It began to take its toll on me. In that process I felt a deep need to not be quieted. It was important for my story and a man’s story of love, relationship, marriage, and the impact of social norms to be told.
2)What is your book all about, and what can readers expect from reading it?
The book uses my personal story as a foundation to engage in a deeper deconstruction of social norms in our society that guides how many people view relationships as it relates to headship, leadership, provision and protection. The book challenges traditional patriarchal views, which negatively impacts both men and women attempting to meet these unnatural expectations, to offer a revolutionary perspective on oneness. The book is pivotal for everyone, but for Black men and women especially. Our financial progress rests in our ability to first establish our family unit on a unified front. This book will help Black families put aside Eurocentric ideals for relationships, which in fact work against our nature for community and economic development.
3)What has been one of the most challenging things throughout your writing process?
The looming question has been is the book well-written enough publication yet? Have I made my point clear enough for others to understand. It was important to present a complete, well-rounded, consistent and concise presentation of information so that readers can follow my thought process. As a conflict resolution practitioner, understanding is central to our work.
4)Who are some of your literary inspirations and why?
My mentor, Dr. Deryl G. Hunt, was a sociologist and professor who did a lot in the field of leadership development and conflict resolution. His work in developing The Ellison Model, a social development framework, is an important tool for building inclusive community. The Ellison Model principles are care, share, love, trust, respect, and honor. My book and my life follows the same ethos. Overall, I enjoy the work of many authors and theorists.
5)What other projects are you working on along with your book?
This book will be later accompanied by a guided journal and family planning book to assist men with self-management and financial planning.
6)Leave us with some final words of encouragement to your readers and aspiring authors.
Our voice is the most important element of our human experience. We speak loudly and boldly with our money, entertainment choice, political decisions, and with our silence. Use your voice and say something great in everything you do.
Connect with Adrian through his social media pages here
An embarrassing story from my early marketing time:
When I started out in the content marketing business, I had… well, I’d bought into the hype. I’d learned that businesses are desperate for good marketers (which is true) and content marketers can make great livings in their spare time.
So I built my website, optimised it for search engines and patted myself on the back. Then I wrote a few articles showing off my knowledge and skills.
And… that was about it. I was on Twitter and Facebook a little, but not much.
But even if I’d grinded social media, it wouldn’t have changed much. That’s a common timesink for entrepreneurs, both established and aspiring.
Either way, I wasn’t thinking about it too deeply. The hype was seductive enough that I thought I’d plonk myself on the internet and people would find me.
I know I’m not alone with that. Many entrepreneurs do the same thing.
But as we all learn quickly enough, a digital presence isn’t enough.
You need something more if you want people to find you.
And if you want readers to become clients.
That takes being a digital authority.
Think about it from a potential client’s perspective. They want help with something, and they’re looking for someone to help them.
Could you be the one?
Probably, but so could dozens of others. If you’re a coach with little more than a website, you’re interchangeable with every other coach… plus hypnotherapists, wellness consultants, astrologers, reiki practitioners, performance optimisers and anyone else your client thinks could help them.
If you’re a digital authority, though, those others fade into the background. People choose you because they can see you’re different.
They see you know what you’re talking about and have the power to solve their problems.
Here’s how to cultivate digital authority:
Frequent Contact Amateurs write whenever they ‘get inspired’.
Professionals show off their knowledge in weekly informative-but-probably-unengaging blog posts.
Digital authorities, though?
They constantly entertain and inform their market.
To the untrained eye, they’re pitching them.
Offering goodies and delights to sell.
Which… well, they are.
But they’re also ensuring they’re never far from their prospect’s minds.
Think about it – you and folks you know have problems. And you’ve met professionals who could help you solve them.
But one of the obstacles that stops you reaching out is… you’ve forgotten them.
Maybe you met the professional at a party two years ago.
Maybe you saw their ad, once, last fortnight.
I’m not saying you’ll never remember some old chance encounter – but it’s far less likely than someone you regularly read and enjoy.
This is how expertise becomes authority – by coming to mind when you look for a solution.
Demonstrations Anyone can talk a good game.
That’s what experts and snake oil salesfolk have in common.
What separates them – and what authorities do – is the experts can demonstrate their skills.
Demonstrations are the finest form of proof. If you can have your reader experience what you can do – even just a taste – it’s even better than word of mouth.
It’s easy for me to demonstrate my marketing skills – by publishing every day, I prove I can write a lot and write well.
As for my hypnosis skills…
If my writing isn’t enough to inspire even a little change – which, for most folks, it is – I give away eight hypnotic audios to anyone who wants them. All they need to do is sign up to my email list.
Valuable Gifts for Subscribers Amateurs give away stuff for free, but professionals know the value of information. That’s why so many sites offer bonuses to anyone who signs up to their email list.
Everything that doesn’t cost money on my websites serves some purpose. The articles promote my offers, while the bonus reports and hypnotic audios get folks on my lists.
The great thing about this is it lets prospects experience you firsthand. If they like what they see, they’ll be back for more. If not, they were never right for you in the first place.
Authorship Anyone who’s a published author has instant authority. There’s a lot of prestige that comes with that.
Even though these days, it’s absurdly easy.
Take 50-ish pages of useful solutions around a common theme, bundle it into an eBook and sell it – either as a PDF/epub file on your site or through Amazon’s self-publishing platform.
No need to impress publishers these days.
Although publishing a book is easy, it still takes commitment. Apart from the prestige, it shows you know enough to fill a book and are dedicated enough to write it.
High-price Offers This one is my favourite.
Not just because it immediately builds authority… but it can earn you a lot of money too.
Having some high-end product or service instantly makes you an authority. While everyone else sticks to eBooks and low-ball products, you show you’re elite by charging elite prices.
The only thing to watch for:
Your offer has to be worth what you charge.
You could easily slap a thousand dollar price tag on a whitepaper… just make sure it delivers ten times that in value.
And, of course, your marketing must make that value clear.
Inflating your fees makes you look ridiculous and can destroy your reputation.
But charging a lot and delivering even more?
Why, only the top 5% of any field can do that.
So show that’s where you belong by creating and selling something at the high end.
Some prospects will buy it, while making your more affordable offers look… well, affordable.
Of course, it’s all well and good for me to say all this.
I like writing, so of course my advice involves writing a lot more. Everything from the frequent contact, to creating and selling gifts and elite products…
It takes work.
More than that, it takes time.
But there’s no rule that says it must be your time.
If you’d like to outsource any of this, it pays to go with a freelancer who understands your industry. If you offer hypnosis, meditation, mind training, energy work or anything else that involves going deep inside, then I get you.
And I get your prospective clients.
You can hire me for a range of content marketing services here:
When it comes to business and being a success in business, you’ll have to get use to some form of criticism. After all, the right type of criticism can be very helpful and make you better than you thought you could be.
But, sometimes the wrong type of criticism can actually make things worse so it’s important to understand the different types of critics. You need to know who you should listen to and who you should ignore.
People who offer friendly criticism are often your supporters. These people care about you and want you to succeed. They often use criticism to build up the person, not tear them down. They want you to make it in the world and sometimes their ideas are good and sometimes not. You’re more likely to listen to this type of criticism since it comes from known supporters, but remember to ensure that the advice given is fact based.
People who offer indifferent criticism typically don’t really so much care about hurting your feelings as much as they care about bringing about the truth and facts surrounding an issue. They may be natural objectors who simply like being a sounding board to bring out the different aspects of a situation. They aren’t personal at all; they’re objective. It’s important to listen to this type of criticism and also pay attention as before to the facts of the situation.
Today, these types of critics are referred to as trolls. This type of criticism has no objective reason, or supportive reason. Instead it is designed to demean, attack, control and undermine. You can recognize this type of critic because they are on attack and trying to tear you down. Oddly, you can still benefit from this type of criticism but mostly these are the people you should ignore.
To evaluate criticism, consider the following:
How true is it? – List out the facts of the situation so that you can determine what is really true.
How can I change it? – If some good points have been made, can you make a change?
Do I care? – If it’s something from a hostile source, do you really care at all what they think?
How can I make this a positive? – Now, how can you take the facts of the criticism and turn it around into a positive?
In each case you should always listen to the criticism with open eyes and ears without being defensive. Each has its own good and bad points, and while you can ignore the person giving the hostile advice due to their rudeness, do listen to what they say so that you can determine if there is any level of truth. After all, regardless of the reason for the critic to give you advice, as long as there is truth you can profit from it.
Being a business owner and entrepreneur can be overwhelming and exhausting. So how do some people seem to thrive and achieve their goals and dreams while others struggle? The answer is mindset. To start taking steps today to embrace a success mindset get a copy of my free checklist, Cultivating A Business Mindset at https://jonallo.com/mindset
In order to succeed in business, you need clients.
In order to succeed in podcasting, you need listeners.
If you use your podcast to further your business, you need a way to turn those listeners into clients! (That is pretty obvious, right?)!
In order to accomplish this, you need a lead magnet.
A lead magnet is simply a landing page that generates interest in what you are offering a potential listener to take some action. The action we are talking about here is for a person to be willing to share their name and email address with you in exchange for information.
You have probably heard the phrase, “The money is in the list.” Believe me when I say, it’s true!
It is been proven that email marketing yields an average of 4000%+ return on investment (ROI) for businesses in the USA! That means for every $1 spend in promoting email marketing, a business would generate $4000 in revenue. (DISCLAIMER: Those are averages! Some businesses earn MORE and many will earn LESS)!
But, in order to sell you products or services, you need to move listeners to take action to join your email list. You do that, you need to convince them it is in their best interests to do so.
One way is for you to make them an offer that moves them to visit your website. Usually, this will involve free information or resources that could be valuable to the other person. You cannot straight sell a visitor to your website! You need to convince them of your value to them, FIRST!
Less than 5% of the people who initially visit your website are ready to buy at that moment in time. Instead of focusing only on the 5% who are ready with credit card in hand, focus also on the 95% who are looking around and checking you out!
The 5% will buy.
But if you can establish a relationship with the other 95% that benefits them, some of those will also come back and become buyers as well.
That is what a lead magnet will do for you!
Just make sure your lead magnet will fulfill these 5 things:
Make one specific promise that fixes one specific problems for one specific type of person.
Gives the prospective client sufficient information of how this will work for them.
Ensure the offer is perceived as “high value” in the eyes of the prospect.
It provides almost instant gratification for the person who will sign up to receive it.
Contains clear instructions on “What to do next.” (i.e. “Receive your report here.”).
When you design your lead magnet with those five parts in mind, you will begin to see your email list start to grow on a continuous basis.
About the Writer
Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated about 4,000 episodes and conducted 600+ interviews in that time. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from “Concept to Launch and Into Monetization.” You can read more information on his training program at http://www.podcast-training.com You can also download his Podcast Creation Checklist for FREE under the Services tab on his website. He has also created a Christian podcast hosting and marketing platform at https://faithcasters.net
How new ventures fail while others succeed is not a matter of fate or luck, but it is caused by the very things that can be controlled. Some entrepreneurs have managed to lead several successful ventures while others failed at the first step. You may have a brilliant idea, but that does not guarantee success. Success is not based on big ideas only but how the concepts are executed. If you want to be a successful entrepreneur, avoid these factors that can make your venture brutal.
1. Lack of focus
Any venture minus focus equals failure. Entrepreneurs focus is the steering wheel that directs your goals and objectives. The focus will help you adjust with the dynamics of business and overcome the challenges that come along with entrepreneurship.
2. Improper planning
Most of the new startups fail due to inadequate preparation. Before venturing in any business, you need to plan your venture very well, or else you end up regretting. Draw your short term goals and grid them on your long-term objectives. The fact is that every strong structure is made out of a plan. Visualize on where you want to go and how to reach there. The rule is simple,” failing to plan planning to fail”.
3. Wrong location
Location is a contributing factor when it comes to your ventures market. Locating your business in the wrong place will reduce customer accessibility. For instance, if you venture in a trade involving fast-moving products, you must locate it in a busy area. The right location also reduces costs associated with long-distance travelled by customers to access your products.
4. Wrong partnerships
As much as entrepreneurship requires teamwork, wrong partners may be a source of failure. As an entrepreneur, scrutinize your circle and cut any link that is discouraging, and inhibiting progress. Toxic partners will only mess you up and reduce your brilliant ideas to nothing.
5. Financial mix-up
Entrepreneurship requires well-managed cash flows. Don’t forget that cash flow and profits are two different things that should not be compromised. The season why beginners fail is because they just get excited by the inflow of cash without negative cash flows awareness. Make sure your business records a positive cash flow or else you will soon become bankrupt.
Formulating an idea is not good enough to make you succeed in entrepreneurship. Technology is changing everything on the face of the earth. Customers’ needs are getting are sophisticated every day as technology advances. Marketing is the catalyst that facilitates product awareness. However, every entrepreneur must know that customers have got tastes and preferences. With every new venture made in the business world, there is a risk of customers switching to unique choices. To get hold of your customers, you need to catch up with the dynamics of technology. Here are four reasons why your business may be losing customers
Customers get bored with the same product throughout the year. Modifying your product will rejuvenate your customer’s desires. Take advantage of digital marketing to break the boredom. Don’t be a boring master; make your customers miss your service by creating a deep relationship with every customer. Know that customers are not people but personalities. What might excite one customer may bore the other one. Personalize the relationship to fit each customer’s satisfaction.
2. Declining product quality
No customer will sacrifice quality products for loyalty. Despite winning your customers. You need to retain them by upgrading the quality of your products subsequently. Every new venture is trying to win customers, and this presents a risk of customers switching behavior.
3. Lack of differentiation
Customers will always go for unique products in the market. If you sell similar products with your competitors, then you risk losing the market. A distinction is a strategy that is unchallenged in the entrepreneurship field. Product differentiation will mark you different from your competitors.
4. Customer conflict
“Customer is always right” This slogan has stared up the war between entrepreneurs and customers. As an entrepreneur, you must consider how you treat your customers. After all, customers gave got alternative sources, and they won’t stick where they are unsatisfied. However, this slogan can mislead you. Some customers are just toxic and want to make your venture a social amenity. Critical thinking will help clear the misunderstandings and create a mutual relationship.
A positive lifestyle is all about optimistic thoughts and taking constructive actions. It means to focus on solutions but not on troubles. The power of positivity can earn you extra miles in life. Positive people live a healthy and happy life since they concentrate on what they want and how to achieve it.
Positivity is more than smiling and showing an unbeatable outlook. It goes far to encompass long-lasting life skills. Staying positive in the current corrupted world may seem impossible. The biggest question is how to stay happy and positive in this world full of troubles, challenges, and misfortunes. The solution to this question is that, you have to concentrate on what satisfies your life.
1. Count your achievements
Rather than regretting how many times you have failed, think of how much you have achieved. You will find thousands of reasons to be happy. Results are life motivating factors that keep us growing.
2. Visualize positively
Your mind is the processor of everything you do. As a man thinks, so he is. It is true to say that what you create in your mind is what you can achieve. Always think big and create heroic personality within you. Create your glory and let things flow the way you plan them. Forget the failure, losses, suffering, and take a positive meditation.
3. Live in the present
One of the drawbacks of a positive lifestyle is dwelling in the past. Let go of yesterday for it will never come back. Take each day the way it dawns and hopes for better tomorrow. The fact remains that we can never change the past, but you can use the present to better the future.
4. Accept what you cannot change
The reason as t why people don’t progress s because of trying to change the world into their conformity. Just the same way we don’t resemble each other our status doesn’t match. Live in your capability and leave the rest of the world alone.
5. Drive your life
You are the director of your life, and no one should alter your life. Plan your life, actualize your vision, and stick to your decisions. Make your happiness your priority.