Author: Michelle Davidson

Top 7 Reasons Why Content Marketing is Important for Your Business

Marketing is somewhat of the most important part of any business. Either a start-up or a successful business, marketing can affect in numerous ways. Many marketing strategies are rolled out each year, and businesses make a lot out of them. One of them is content marketing. Content doesn’t just  fill your web pages on your business website, but it also builds trust among you and your clients. It’s a famous verse in the enterprise world that it doesn’t matter what you are selling, but how you are seeling it.

The following are some of the top reasons why you should do content marketing for your business.

1. Builds brand awareness:

The content you use for your business builds brand awareness. If done right, content marketing can prove to be a doorway to get maximum traffic every month. Through the content, you let your probable clients know that you exist and that you are seeling the best services or products as per niche specified. If you are wondering what type of content would bring the most leads and will make the most sales, then video content it is. It helps your client know exactly what you are selling. 

2. Helps you make links:

Other websites will only want to link with you if you have great content at your site that is also bringing in traffic. The joint venture of you with other websites having similar content can benefit both of the websites. Other sites linking to you, aka backlinking can prove to bring other benefits like higher page rank. Websites with higher DA and PA when a link back to you can resultantly increase traffic to your site as it will build the credibility of your website.

3. Awesome digital marketing:

Digital marketing is based on good content. You can not expect good results from digital marketing if the content you are using to do so is of low quality. Digital marketing is done through SEO and SMM, where high quality is written, and visual content is used to promote the business and gain an audience eventually. Excellent text content on a website makes it a better-ranking site.

4. Text content is evergreen:

Evergreen content means traffic that never stops flowing towards you. Written content, except only a few, is evergreen and can always be used for brand recognition. You need not make any efforts to make written content useful for more traffic other than just slight updates in it to keep it fresh. But you can also repost the same content and get the same rewards.

 5. Makes your audience learn:

Content is written only to tell your side of the story to the audience. You use content either in text or audio form to tell your customers what you are all about. Your company needs to have educated clients who can advantage of your services and products just as you taught them to through your content. This is why your content must be a perfect representation of what your business is.

6. Makes your ties with customers strong:

Your content must be believable. Nobody will visit your site if you are making impossible vows. Your content should represent only what you can do and must be written most finely. This content, when shared with the audience, will make a stronger bond with them.

7. Generate sales and leads:

And then the purpose of marketing your business fulfills here. Your business will end up getting the spotlight after doing the perfect content marketing. You start generating leads. And if your content is powerful enough, it starts giving your business some boosting sales.

6 Inexpensive Branding Strategies for Your Business

Most small business owners think that only big companies like Google can do branding. However, the truth is that every business owner should think about branding their business. Larger companies will have access to a larger budget for branding. But, you don’t need a large budget for creating an effective branding strategy. There are various things that you can do for grabbing your customer’s attention. In this article, we are going to share some tips that will help you in creating your branding strategy.

1. Plan a Strong Brand Name 

Your brand name will eventually become your business identity. Many business owners don’t think about their brand names in the starting. This can hurt your business in the long run. You should brainstorm through hundreds of ideas. This will help you in finding the perfect name for your project. Make sure that your brand name is not boring, long, or too short. You should stay away from dull descriptions and acronyms. If you think that some name is funny, then you should immediately drop it. Also, you don’t need to get too creative during this process. Branding is a simple process of broadcasting your project to the world. You should look for a simple brand name that can define your project.

2. Social Media 

Social media is the best platform for small businesses. You can use social media sites like Twitter, Facebook, and LinkedIn for promoting your business. The best thing about these sites is that they are completely free. You can promote your business in ads, chats, and groups. However, make sure that you are posting consistently on your social media account. This will help you in attracting more customers.

3. Encourage Feedback

Feedback is very important for your business as it will help you in improving your services. You should always ask for feedback from your customers. Also, many companies get scared of negative feedback. Negative feedbacks will eventually help you in improving your products. If you are using a video for promoting your brand, then you should check the comments of your video. Your customers will help you in removing inefficiencies from your business operations.

4. Content Marketing 

Content marketing is both a powerful and cheap tool. Thus, it is perfect for small businesses. Content marketing will help you in projecting yourself as an authority. This will help you in building respect and loyalty. It will give a strong brand voice to your business. You can use your website blog for connecting with your audience.

5. Excellent Customer Service

There are millions of online businesses running right now. The key differentiator between these businesses is customer service. You can build your brand reputation by providing quality customer service. The word-of-mouth marketing is still the most effective marketing strategy in the market. Make sure that you are keeping your customers happy. You should pay attention to your customer’s feedback. Try to resolve their complaints quickly. This will ensure that you can attract more people to your brand.

6. Partnerships 

The easiest way to build your brand is by working with other like-minded entrepreneurs. You can use this technique for building your trust by proxy. If your customers are getting referred by some other brand that they already trust, then they will also trust your brand. However, you should look for businesses that have a non-competitive but similar audience. For example, companies that are offering protein bars can partner up with local race event hosts. They can also partner up with a workout blog. This will help you in attracting the right audience.


You can use these tips for creating an inexpensive branding strategy. These are some of the best branding strategies that won’t cost you a fortune. Thus, both small and medium-sized companies can use these strategies. These strategies will help you in gaining a competitive advantage.

Six Free Tools that Can Help you in Managing Your Money

Money management is missing from the school syllabus. Thus, consumers mostly learn money management from their parents or on their own. You might even consider hiring a financial advisor that will help you in managing your money. However, you should first check free money management tools before hiring a financial advisor. These online tools are user-friendly and they will help you in tracking your spending. You can also use these tools for creating your financial budget and analyzing your financial decisions. In this article, we are going to talk about the best money management tools available in the market.


Mint is a free budgeting tool that will help you in tracking every aspect of your finances. It will act as a centralized location where you can check your credit cards and bank accost. Mint is one of the best money management tools available in the market. It will provide you charts and graphs that will help you in reviewing your financial situation. Sometimes, it is very hard to review your financial situation by looking at numbers. Thus, the Mint will convert all the data into graphs and charts. This app will automatically categorize your cash flow and spending. It will suggest methods that will help you in saving your money. The only disadvantage of Mint is that you need to sync important information like card numbers and bank accounts. This app is completely secure and they will protect your data by encrypting it. 


Yodlee is also providing various money management services for free. You can use this tool for tracking your investments and accounts. This tool will also help you in creating your budget. You can use it for tracking your real estate value and spending.


It is very difficult to keep track of all your statements, financial documents, and bills. This tool will help you in solving this problem. It is very similar to Mint and you need to link your accounts with this tool. This tool will automatically remind you about pending bills. You can also schedule your payments for the future. It will also alert you if you have very few funds in your account. This app will ensure that you are always organized. Thus, you can use this app for avoiding overdraft charges and late fees.


If you want to track multiple saving goals, then Smarty Pig is the perfect tool for you. You can open free online savings account on this site. Smarty pig will provide you free savings account that you can use for reaching your savings goal. These accounts are different from the traditional bank accounts as they are fee-free. You need to deposit $25 while creating this free account. After that, you can link your main account with the Smarty Pig account.


Every customer can get one credit report for free every year. You should review your yearly credit report. This will help you in finding potential lenders. You can fix errors on your report. Also, this tool will suggest you various tips that will help you in improving your credit profile. If you have a good credit profile, then you can easily get new credit cards and loans. 6.

This tool will offer you a simple budget system. You can use this site for monitoring your savings and spending. Budget Pulse will also allow you to track finances in different currencies. This feature is very useful for frequent travelers. 


All the tools mentioned in this list are completely free. Thus, you should try out them and find the best tool for your needs. These tools will help you in managing your money. You can use these tools for getting a hold of your finances without ever hiring a financial expert.