How to Create a Unique Brand Identity
Consumers are becoming more powerful in the modern business landscape. The market is already saturated and consumers are bombarded with hundreds of marketing messages. Thus, even small businesses are now working on their brand identity. In this article, we are going to share some simple tips that will help you in creating a unique brand identity.
Definition of Brand Identity:
Branding is a communication strategy that will help your consumers in identifying your brand. It is the most important thing in competitive markets. If you have created a unique brand identity, then your customers will automatically recognize your brand. It will help you in increasing both your sales and customer retention rate. You should focus on creating a unique brand identity as it will help you in becoming an industry leader.
1. Be Different
You should look for a key selling point that only you can offer to your customers. Make sure that you are pushing these qualities forward to your ideal customer base. This will help you in convincing your customers. There are thousands of businesses in every sector. You need a unique selling point for attracting customers towards your brand. Coca-cola is the best example of this point. They have become famous due to their unique taste and unique bottle packaging. Coca-cola is branding its drinks as refreshing drinks that you can have after working hard in the office. Thus, they have successfully associated their brand with happiness, freedom, and celebration.
2. Consistent Visual Expression
Visual elements can help you in creating a unique brand identity. Your customers can identify your brand by your brand name and logo. The logo is the most important visual element. Your customers will always notice your brand logo first. For example, you can easily recognize the apple brand by its logo.
3. Give a voice to your brand
You can make your brand identity unique by personifying your entire brand. The visual elements will help you in creating your brand personality. However, your brand voice is also important for your business. You should first research about your target consumers. Make sure that you are using a specific tone that will help you in attracting these customers. You can associate your brand with various different personalities. For example, deodorant brands mostly associate themselves with a playful personality. Make sure that the voice of your brand is an actual representation of your entire brand. Also, your brand’s visual expression and voice should match. They should always remain consistent. You can’t use colorful visuals with a professional tone. If you want to send a strong brand message, then you should ensure that your brand voice and visual expression are matching with each other.
4. Create an amazing brand experience
You can’t attract new customers just by relying on aesthetics. It is important to create an amazing brand experience for your consumers. Customers will go for the brands that have similar values. If consumers can associate themselves with your brand, then they will definitely buy your product. This will also help you in building a loyal customer base. The brand experience should help you in creating a unique connection with your customers. You can use visual expressions and your brand voice for creating a unique brand experience. However, make sure that your customers are directly interacting with your brand. You should always try to provide a good customer experience. This will help you in increasing your customer retention rate.
These are some simple tips that you can use for creating a unique brand identity. Branding has become the most important thing for modern businesses. Even small businesses can succeed by creating a unique brand identity.