Written By Robert Thibodeau
In order to succeed in business, you need clients.
In order to succeed in podcasting, you need listeners.
If you use your podcast to further your business, you need a way to turn those listeners into clients! (That is pretty obvious, right?)!
In order to accomplish this, you need a lead magnet.
A lead magnet is simply a landing page that generates interest in what you are offering a potential listener to take some action. The action we are talking about here is for a person to be willing to share their name and email address with you in exchange for information.
You have probably heard the phrase, “The money is in the list.” Believe me when I say, it’s true!
It is been proven that email marketing yields an average of 4000%+ return on investment (ROI) for businesses in the USA! That means for every $1 spend in promoting email marketing, a business would generate $4000 in revenue. (DISCLAIMER: Those are averages! Some businesses earn MORE and many will earn LESS)!
But, in order to sell you products or services, you need to move listeners to take action to join your email list. You do that, you need to convince them it is in their best interests to do so.
One way is for you to make them an offer that moves them to visit your website. Usually, this will involve free information or resources that could be valuable to the other person. You cannot straight sell a visitor to your website! You need to convince them of your value to them, FIRST!
Less than 5% of the people who initially visit your website are ready to buy at that moment in time. Instead of focusing only on the 5% who are ready with credit card in hand, focus also on the 95% who are looking around and checking you out!
The 5% will buy.
But if you can establish a relationship with the other 95% that benefits them, some of those will also come back and become buyers as well.
That is what a lead magnet will do for you!
Just make sure your lead magnet will fulfill these 5 things:
- Make one specific promise that fixes one specific problems for one specific type of person.
- Gives the prospective client sufficient information of how this will work for them.
- Ensure the offer is perceived as “high value” in the eyes of the prospect.
- It provides almost instant gratification for the person who will sign up to receive it.
- Contains clear instructions on “What to do next.” (i.e. “Receive your report here.”).
When you design your lead magnet with those five parts in mind, you will begin to see your email list start to grow on a continuous basis.
About the Writer
Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated about 4,000 episodes and conducted 600+ interviews in that time. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from “Concept to Launch and Into Monetization.” You can read more information on his training program at http://www.podcast-training.com You can also download his Podcast Creation Checklist for FREE under the Services tab on his website. He has also created a Christian podcast hosting and marketing platform at https://faithcasters.net