Written by Mercy Wambui
Formulating an idea is not good enough to make you succeed in entrepreneurship. Technology is changing everything on the face of the earth. Customers’ needs are getting are sophisticated every day as technology advances. Marketing is the catalyst that facilitates product awareness. However, every entrepreneur must know that customers have got tastes and preferences. With every new venture made in the business world, there is a risk of customers switching to unique choices. To get hold of your customers, you need to catch up with the dynamics of technology. Engage your customers in the everyday life of your business. Digital marketing will keep your customers in touch.
Why your customers are switching from your business
Customers get bored with the same product throughout the year. Modifying your product will rejuvenate your customer’s desires. Take advantage of digital marketing to break the boredom. Don’t be a boring master; make your customers miss your service by creating a deep relationship with every customer. Know that customers are not people but personalities. What might excite one customer may bore the other one. Personalize the relationship to fit each customer’s satisfaction.
2. Declining product quality
No customer will sacrifice quality products for loyalty. Despite winning your customers. You need to retain them by upgrading the quality of your products subsequently. Every new venture is trying to win customers, and this presents a risk of customers switching behavior.
3. Lack of differentiation
Customers will always go for unique products in the market. If you sell similar products with your competitors, then you risk losing the market. A distinction is a strategy that is unchallenged in the entrepreneurship field. Product differentiation will mark you different from your competitors.
4. Customer conflict
“Customer is always right” This slogan has stared up the war between entrepreneurs and customers. As an entrepreneur, you must consider how you treat your customers. After all, customers gave got alternative sources, and they won’t stick where they are unsatisfied. However, this slogan can mislead you. Some customers are just toxic and want to make your venture a social amenity. Critical thinking will help clear the misunderstandings and create a mutual relationship.