How This Entrepreneur Switched Degrees to Fulfill a Need In The African-American Beauty Industry

Having a lack of representation in the African American community, there was one thing this entrepreneur did to change things for the community and the makeup world around her.

Originally going to school for pharmacy, she turned her sights to something she felt would make an impact in the world she lives in.

Her name is Florence Adepoju, but known as Flo and she was going to school on a medical track, looking to work in the world of pharmaceuticals when she had a change of pace, an idea to be an entrepreneur with a jetsetting start on the world.

 

Looking into the world of cosmetics since 2013, she has a brand known as MDMFlow. Working on the side with a cosmetics company and loving every minute of it she realized that she could make a living doing something she loved and not just making a living to get by. When women came in and wanted something that went with their darker skin tones, the line just didn’t cater to that side of things, so she would have to nicely let them down telling them they just didn’t carry those shades.

MDMFlow ProductsCOURTESY OF FLORENCE ADEPOJU

Realizing that this was something she could work towards and put her full potential into, she developed a cosmetic line that actually caters to these darker skin tones and really makes them stand out. After spending time abroad and changing her major to Cosmetic Science, she realized that so many other brands were facing the same troubles as the first.

As a woman in the field, one of color, she decided to brand herself and her own skin tone. With different shades that fit different women, as well as marketing that was meant for women of color, she was able to grab the market by storm.

Starting the business in her parent’s backyard shed, she created a line that so many women currently know and love.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

*