Sistahs in Business Expo, is the country’s only multi-city small business expo, that was created to celebrate the accomplishments of entrepreneurial women of color, the nations fastest growing demographic of entrepreneurs. We spoke to the founder of the expo, Aisha Taylor Issah to find out her 5 business lessons that we can learn from her expo, and in general.
Finance- Financial management is key to the success of your business. If you can’t manage your personal finances, then you won’t do well at managing your business finances. Your personal spending habits and credit history will have a significant impact on your ability to secure funding and credit for your business.
Leadership- An effective leader must have passion for the people they’ve been called or appointed to lead. Skills and experience are important, but they aren’t everything. If you don’t care about the success and welfare of the people you lead, then something will always manifest itself that threatens your commitment and humility. Never commit to leading something that you don’t genuinely care about. People don’t just want to know that you can lead, they want to see that you care.
Team Work- None of us were created to function in isolation. We inherently need one another. This is true for both personal and professional endeavors. A great team makes work easier, more enjoyable, and definitely more effective. Having toxic or unproductive team members can be detrimental to the ultimate goal. It’s always best to cultivate a team that is diverse in skillset. You want people on your team who are strong in the areas where you are weak.
Having Faith- My faith is the foundation for who I am and everything I do. There is no question that God has been at the forefront and behind the scenes throughout this entire SIBEXPO journey. There are times when I’ve wanted to quit or felt like things weren’t going to work out. But God ALWAYS worked things out and gave me enough hope to keep moving forward. Faith is critical when you are taking on a task that is greater than you are. There will undoubtedly be disappointment, rejection, delays, and problems that make entrepreneurship challenging.
Staying True To Your Dreams- There will be many people and experiences that make your dreams seem unattainable. I’ve encountered all types of obstacles while building SIBEXPO. There have also been many people who tried to alter my dream to fit the mold of what they found acceptable or attainable. But I knew what God told me to do. When God gives you a dream or a vision, you can’t allow anything or anyone to deter you. God will provide everything you need and put you on the right path. I’m a living witness!