Written by Salina Jivani
Nowadays, if you’re a business owner, having a website is a non-negotiable. Whether it exists to help drive customers to your brick-and-mortar store or to make your presence known against those of your competitors, having an attractive, comprehensive website is a must-have. Luckily, building one is now easier than ever before with some great easy-to-use platforms.
Wix is popular because it’s free if you use its web subdomain (in other words, your website address would end in websitename.wix.com) and it’s a great drag-and-drop website building solution. Its onboarding assistance tool makes it easy for novices to set up and configure their website with minimal effort. Wix is perfect for people who have no idea how to code or have never built a website and don’t mind having pop-up ads on their site.
This is an all-inclusive website building solution that offers you pretty much everything you’ll ever need to build and grow your website. Weebly lets you pick the layout and design of your site, but takes care of the more serious things, like protecting you against hackers and making sure your website speed is up to par. Like Wix, if you use the Weebly subdomain, your site will be free. Unlike Wix, you don’t have to worry about pesky ads infiltrating your site.
Perhaps the most popular website building solution out there, WordPress is highly reputed. It allows you more flexibility to build and maintain the look and capabilities of your site than other options because it allows you to actually code your site to your specifications, if you want. Various plugins available to you allow you to add different capabilities and features to your site (like a pop-up banner, fancy comments section, etc.) so that it’s more customized to your needs. But unlike Weebly and Wix, it can be a pricey option.
Whichever option you go with, remember it’s not about how much or how little you pay for your site, but more about whether it meets your needs and represents your business well.