Instagram Targets College Students With New Feature

Written By Aysha Chaudhry

Instagram sets its sights on Generation Z with a new feature meant to help college students meet up and connect with their fellow school peers. Considering Facebook was founded on the principle of connecting universities and owns Instagram, it makes sense that IG is looking to create student communities. Basically since 2005, Facebook had cornered this market but the company has to adapt, especially since it’s reported that only 9% of Gen Z use Facebook.

While this university community feature is still in the testing phase, it’s probable this will be rolled out soon enough. This is not the first time the photo-based app implemented new features and huge changes in order to attract a younger audience, most notably when it copied important features like “Stories” from the teen-friendly competitor Snapchat and integrated them rather quickly.

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