The Instagram Model Who Isn’t Real Takes Over the Internet

Written By Aysha Chaudhry

We know when we go on Instagram that there are going to be pictures that aren’t real. Many of the people we see on social media are “fake” in some way, as in having tons of Photoshop, editing and filters. Shudu, who boasts over 65k followers on Instagram, takes it to a whole new level. In fact, she’s not a real person at all. She was created by a London photographer, Cameron-James Wilson.

As Shudu’s page rose to popularity, people began to question if she was too perfect, since she looks to have absolutely no flaws. Since being outed, Wilson has updated Shudu’s Instagram bio to read, “World’s First Digital Supermodel.” While stunningly beautiful, Wilson’s decision to create her because of “the big movement with dark-skinned models” is very problematic. Many social media users have asked the question as to why he wouldn’t just commission a dark-skinned model for his shoots instead of just creating one. Also, his thoughts imply, in a sense, that black people are trendy, which dangerously strips away their humanity.

What are your thoughts on Shudu?

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