Written By Aysha Chaudhry
Disney has always been a magical brand but they have a magical new cause! The media behemoth is using their famed “Imagineers,” the engineers behind Disney’s theme park designs, to re-invent hospital layouts so that they are less intimidating for the children staying there. They have pledged over $100 million for this global initiative.
Disney plans on incorporating their famous characters and stories into the hospital rooms and hallways to help ease stress, which can cause even more psychological and emotional damage to an already ill child. Interactive technology and customer-experience training are two of the biggest elements of the new plan and the first hospital to get the Disney treatment will be the Texas Children’s Hospital.