Written by Benjamin Roussey
Like every year, 2018 is no exception to fitness fads. From cryotherapy to electric stimulators that measure your activity levels as you work out, there is no dearth of premium priced fitness trends that have surfaced. However, the areas that have seen significant growth are those that have been around for quite a while.
• Basic body weight training notched up the most growth at 20%. This kind of training involves no equipment and comprises of squats, push-ups, and pull-ups.
• Aerobics follows close behind with various subsections recording notable increase in popularity. According to a survey by the Sports and Fitness Industry Association, cross-training was up by 14% while high intensity interval training grew by 10%. Figures were higher by 9% for good old stair climbing.
• Treadmills are recapturing their popularity base among millennials while aquatic resistance workouts are the newest routine on the block for this age group. It is thought that aging baby boomers find water workouts uncomplicated due to vulnerable bone joints, thus making them popular.
• The focus is gradually shifting to low intensity training with a healthy dose of mindfulness. This has been fueled by the view that it doesn’t hurt to spend a little more time exercising than quick fire sessions.
• As a result of the preference for low intensity workout, Pilates and yoga are continuing on their forward march.
• Body bands used for stretching and bodyweight exercises are also doing well with this return to basics.
In an attempt to draw more clients, boutique fitness companies are coming up with attractive deals and offers. These include reduced rates in smaller cities as well as discounts of other kinds. The fitness industry is now focusing on the experience as a whole rather than just facilitating your exercise regimen.
Fitness studios offer a range of amenities such as state-of-the-art lockers, steam rooms, and saunas and with lower taxes Americans can do more things with their lives. Quite a few big names in the industry have also expanded into apparel with offerings being updated on a monthly and even weekly basis to counter the competition. It is now all about selling the workout and not just staying fit!