This Sneakerhead Turned His Passion Into His Paycheck

Written by Abner Jackson III

Alex Johnson is a sneakerhead that turned his passion into a paycheck and started his own business. Alex started his own business XanderCustomz and has his own sneaker brand The Xander Collection. The Pontiac, MI native is a young entrepreneur and one of the best at what he does.

 

Tell readers about Xandercustomz and how long have you been in business for?

I’m a sneaker customizer based out of Pontiac, MI. I’ve been doing shoes since 2015

How long have you been a custom sneaker designer for and did you take any specific training to become one?

I’ve been doing shoes since 2015 and I pretty much started customizing shoes in my dad garage. I was playing around never had any specific training, I just learned from the years of me doing them.

What is your biggest accomplishment in your field of work?

My biggest accomplishment that I’ve made is now I have my own sneaker brand (The Xander Collection) and I’m looking forward to having them in stores very soon.

What is your favorite shoe to design and why?

My favorite design of my custom sneakers would have to be the Air Jordan 11 BHM (Black History Month) Collab with Jc Customs. Cause it feels good to do a shoe Dedicated to the culture.

What current items are your best sellers?

Custom Air Jordan 11 “Royal blue”

If you could give any entrepreneur/ business owner any advice about starting a business, what would it be?

Stay consistent and stay hungry. Never give up

What is unique about your business?

That I can make any color sneaker you may need for any occasion. Things you cannot get in the stores.

Tell readers about your Xander Way Promotional Tour and are you going to do one this year?

The Xander Way Promotional Tour was crazy lots of love and support from the cities I visited. I want to do a bigger tour this year and take it to the west coast

What habits helped make your business successful?

Being hungry and just getting my name out there. I’m a very consistent person. I also feel like I have to make it happen.

Do you design anything else other than shoes? If not have you thought about designing other items.

At this time just sneakers, maybe in the future I’ll get into clothes.

Where do you see your business in five years from now?

To have my own store front where you can bring your kicks in. Have them customized and also teach sneaker customizing classes.

Thank you again for your time and letting our readers get to know you. Please let everyone know how you can be reached ( twitter, IG, FB, websites, etc.)?

( Instagram) @Xandercustomz ( FB) Xandercustomz (Website) www.xandercustomz.com

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