Written by Aysha Chaudhry
An announcement made earlier this fall is set to significantly change the way we shop: e-commerce giant Shopify is partnering with Instagram to create an in-app shopping experience on your favorite photo app.
Shopify has already rolled out in-app purchasing in Instagram to thousands of merchant to allow them to take advantage of the holiday season spending. Very soon, we will likely see shopping tags across all of our favorite brands.
This comes as no surprise since Shopify is already integrated within Instagram’s parent company, Facebook, and Facebook’s other app, Messenger.
Instagram shopping will change the way people buy and sell every day. It will be interesting to see what those changes are.