How Fenty Beauty Inspired A New Makeup Trend

Written By Aysha Chaudhry

Rihanna’s beauty line Fenty Beauty has already caused major waves in the makeup industry with its inclusive foundation shades for women of all colors. The feedback and demand were so positive for the 40 different foundations that many other makeup lines scrambled to market their shades to women of color as well.

But now the cosmetic line is setting trends in a new way. Spring 2018 fashion show makeup was all about draping, where the same color is used for the eyeshadow and highlighter and they melt into one another. These shows’ artists definitely took a page out of the Fenty x Puma fashion show, where this look was first made prominent this year. Makeup artists used Fenty products to prepare the models for the runway and were given some artistic freedom and they ended up giving draping new life in the form of bright, colorful purples, pinks and greens.

Draping started in the 80s as a predecessor to modern contouring, but with the vibrancy of the colors in the Rihanna’s beauty line-up and with the impact her brand has made since launching in September, it’s safe to say that the makeup for the singer’s fashion show served as inspiration for other makeup artists in this year’s Fashion Week.

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